The document discusses the science of creating viral posts and content. It defines effective virality as directing attention to get what you want. It then outlines 3 premises to virality: basic instincts, attraction is not a choice, and self-awareness is key. The document provides examples of viral content the author has created, reaching hundreds of thousands of views. It proposes a 5 step system to create viral posts: having a clear measurable goal, an attractive title and picture, conveying a strong emotion, using proper grammar, and widely distributing the post.

1. The Science Of Viral
Posts
Soh Wan Wei
5th July 2018, SkillsExchange, WeWork Cross Street

2. Agenda
Who is Wan Wei
Definition of “Effective Virality”
3 Premises To Virality
3 Examples of Viral Stuffs I Did
The System: 5 Steps To A Viral Post
Recap And Conclusion

3. Effective Virality is
directing attention
to get what you
want.

4. Who is Wan Wei
● Works as a PR practitioner, holds a Masters in PR
● Interviewed >100 high-profile politicians, C-level
executives, entrepreneurs.
● First Singaporean to helm an official Finland100 project
with the Finnish Prime Minister Office.
● Founder of IKIGUIDE, Singapore’s First Crypto
Discovery Portal | www.ikiguide.com
● Has a house in Helsinki. Blogs about life in Finland |
www.thehieno.com

5. 3 Premises To Virality
● Basic Instincts
● “Attraction Is Not A Choice”
● Self-Awareness Is Key

6. Most Recent PR Viral Post: MBS “Saga” on FB
● >1800 FB shares
● 382+ comments
● >10 Media initiated
contact with me
after this incident.
● Reported on >6
Mainstream media,
including ST,
Zaobao, Channel8,
New Paper,
Mothership.
● Reported on >5
online news
platforms
● Total Spending = $0

7. Political: >300,000 Unique Views, >10,000+ FB
Shares
https://www.thehieno.com/2016/08/21/this-is-why-lee-hsien-loong-is-so-respected/

8. IKIGUIDE: Technical Posts: Stellar Lumens (>29500+ views
for one post)
http://ikiguide.com/2018/01/09/stellar-lumens-xlm-singapore/

9. 5 Steps To A Viral Post
>Step #1: Be clear of a measurable end goal (Higher revenue?
Increase in FB likes? Positive comments?)
>Step #2: Decide on an attractive title + featured picture
>Step #3: Decide on one strong emotion to convey
>Step #4: Grammar matters
>Step #5: Publish and stand firm! Distribute everywhere.

10. Recap and Conclusion
Definition of “Effective Virality”
The System: 5 Steps To A Viral Post
○ End Goal
○ Attractive Title + Featured Picture
○ One Strong Emotion
○ Language Flow
○ Stand Your Ground + Distribution
BTW-- I’m looking for someone who can teach me balance
sheet!