This document provides guidance on developing an effective marketing message in 7 steps:
1. Identify your target audience and their pain points.
2. Know your brand and how customers perceive it.
3. Understand your competition's positioning.
4. Review your existing marketing materials.
5. Describe your product/service's benefits to customers.
6. Write your message with brevity, focusing on solutions.
7. Use your message consistently across marketing channels and measure effectiveness.
The overall message is that developing a clear, consistent marketing message focused on solving customer problems is the foundation for effective marketing.
Distribution involves getting a film to audiences. Distribution companies acquire films through their own studios or film festivals. As our film is a complex, dark conspiracy thriller with a slow pace, it may appeal to distributors if it has a large enough audience. However, we would need to promote it at film festivals to get noticed. While our film features some universal themes that could appeal internationally, its dark tone may limit its foreign audience appeal. Exhibition strategies like film festivals and marketing through online ads, TV spots, and magazines could help distributors and consumers notice our film. It might be released in cinemas, on DVD/Blu-ray, online or on demand. We could also self-distribute to maintain more control
This document provides tips on how to sell a house, including positioning the property by analyzing comparables and pricing it competitively, conducting extensive marketing through various channels such as direct mail, open houses, and online/print advertising, and staging the home to appeal to buyers by preparing it so they focus on the space rather than the current occupants.
Lori Shecter is the contact for Stage Door Access, the leading website for the musical theater community. It provides daily audition listings as well as unique career tools like resume builders, makeup consultants, and performer websites. Their users are highly qualified performers between 18-34 years old. They offer various advertising opportunities like banner ads, custom designs, sponsorships, and events to reach this targeted demographic. Rates are customized but start at $3000 per month for integrated page ads and development.
Blueliner - A Leading Digital Agency - 2010 Capabilities DeckArman Rousta
Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients. Attached is Blueliner's 2010 capabilities and case study deck.
Singley + Mackie is a full-service digital agency located in Los Angeles that is dedicated to creating meaningful brand connections through paid, earned, and owned social media channels. They were named one of the top 100 global ad agencies for their knowledge of social media and Google in 2012. Their services include social media management, media buying, application development, video production, and analytics/reporting. They have done work for brands in over 10 countries across industries such as entertainment, CPG, and travel.
The document describes Magnet 360's capabilities including deep expertise in their engagement strategy and sales force. It highlights that Magnet 360 has been a partner since 2004, has completed over 1,500 platform projects, and has 95 certifications. The company values client trust, constant evolution, collaboration, and shared ownership across its 95 employees located in Minneapolis, New York, Chicago, and San Francisco.
This document provides guidance on developing an effective marketing message in 7 steps:
1. Identify your target audience and their pain points.
2. Know your brand and how customers perceive it.
3. Understand your competition's positioning.
4. Review your existing marketing materials.
5. Describe your product/service's benefits to customers.
6. Write your message with brevity, focusing on solutions.
7. Use your message consistently across marketing channels and measure effectiveness.
The overall message is that developing a clear, consistent marketing message focused on solving customer problems is the foundation for effective marketing.
Distribution involves getting a film to audiences. Distribution companies acquire films through their own studios or film festivals. As our film is a complex, dark conspiracy thriller with a slow pace, it may appeal to distributors if it has a large enough audience. However, we would need to promote it at film festivals to get noticed. While our film features some universal themes that could appeal internationally, its dark tone may limit its foreign audience appeal. Exhibition strategies like film festivals and marketing through online ads, TV spots, and magazines could help distributors and consumers notice our film. It might be released in cinemas, on DVD/Blu-ray, online or on demand. We could also self-distribute to maintain more control
This document provides tips on how to sell a house, including positioning the property by analyzing comparables and pricing it competitively, conducting extensive marketing through various channels such as direct mail, open houses, and online/print advertising, and staging the home to appeal to buyers by preparing it so they focus on the space rather than the current occupants.
Lori Shecter is the contact for Stage Door Access, the leading website for the musical theater community. It provides daily audition listings as well as unique career tools like resume builders, makeup consultants, and performer websites. Their users are highly qualified performers between 18-34 years old. They offer various advertising opportunities like banner ads, custom designs, sponsorships, and events to reach this targeted demographic. Rates are customized but start at $3000 per month for integrated page ads and development.
Blueliner - A Leading Digital Agency - 2010 Capabilities DeckArman Rousta
Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients. Attached is Blueliner's 2010 capabilities and case study deck.
Singley + Mackie is a full-service digital agency located in Los Angeles that is dedicated to creating meaningful brand connections through paid, earned, and owned social media channels. They were named one of the top 100 global ad agencies for their knowledge of social media and Google in 2012. Their services include social media management, media buying, application development, video production, and analytics/reporting. They have done work for brands in over 10 countries across industries such as entertainment, CPG, and travel.
The document describes Magnet 360's capabilities including deep expertise in their engagement strategy and sales force. It highlights that Magnet 360 has been a partner since 2004, has completed over 1,500 platform projects, and has 95 certifications. The company values client trust, constant evolution, collaboration, and shared ownership across its 95 employees located in Minneapolis, New York, Chicago, and San Francisco.
Onyx is a branding and marketing agency with over 70 years of combined experience. They have a loyal client base of Fortune 500 companies and provide services across the entire brand lifecycle, from creation to promotion. Onyx's in-house designers develop award-winning creative work, and they offer capabilities in branding, promotions, direct marketing, and distribution. Examples are provided that showcase solutions Onyx has developed for clients across different industries.
The document discusses opportunities for brands to integrate with and promote themselves through the mobile games MyTown and NightClub City. It provides examples of campaigns run by brands like H&M, Pantene, and for the movie Step Up 3D. The integrations discussed include virtual items and rewards, video opportunities, sponsored events, custom locations/themes, and celebrity appearances. Engagement metrics like check-ins, views, and time spent are shared from past campaigns to demonstrate the promotional potential for brands.
Flashman is an entertainment services firm that publishes avatars, themes, and virtual goods on gaming platforms like Xbox and PlayStation. It was founded in 2004 and works with developers and brands. As an authorized publisher, Flashman licenses brands to create avatar assets, publishes the collections on marketplaces, and provides marketing and developer services. Avatars allow brands to engage gamers and generate awareness and revenue by allowing customization of virtual characters with licensed clothing and props. The growing gaming market of over 130 million consoles represents a major opportunity for virtual goods sales through avatars.
Lokmat Grameen Khel - a unique initiative. Sports activation in rural area with massive promotions in Lokmat paper and in ground brand engagement opportunity. More than 20000 captive audience expected to be part of the event.
This document provides an overview of an individual's experience and qualifications as an art director. It outlines their 7+ years of experience in graphic design and art direction, along with their skills in areas like concept development, illustration, layout, and final artwork production. A list of past clients for various companies is also included, as well as their educational background and software proficiencies.
Audiolife is a merchandise company that helps artists connect with fans and provide products. They offer strategic campaign management, product design and manufacturing, global fulfillment, and full merchandising services. Their team has experience working with major artists and their goal is to empower artists in the new music business model.
This document outlines a business plan for selling portable typewriters targeted towards antique enthusiasts. It discusses key aspects of the business including the target customer segment, value proposition, key partners, activities, resources, relationships and marketing, channels, revenue streams, and cost structure. The portable typewriters would offer the freedom to write anywhere using the classic typewriter style, and would be sold through retail stores and mail order for around $250 per unit.
Minto là công ty thiết kế và tiếp thị mascot, character, sticker hàng đầu đến từ Nhật Bản. Chúng tôi phát triển character để trở thành nền tảng và trung tâm truyền thông của mỗi thương hiệu. Đa dạng hóa cách thức giao tiếp của thương hiệu với khách hàng dựa trên sự am hiểu sâu sắc hành vi người dùng.
#marketing #charactermarketing #minto #mintovietnam
This document describes several digital marketing campaigns conducted by an agency. It summarizes four campaigns:
1. A campaign for Yepme to promote an upcoming movie that involved getting fans to be featured in the movie poster and running a contest on a microsite.
2. A 360-degree campaign for a new air purifier brand that involved developing a website, digital PR, social media, SEO and media strategies.
3. A campaign for a new World Trade Center development that included developing an informative website and media buys.
4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags.
The document emphasizes ideas and digital strategies
Evolution intro pres final 9.26.12.emailtrutherford
Evolution is a licensing company that identifies and monetizes intellectual property. It manages the entire lifecycle of IP, including licensing, product development, sourcing, and distribution. Evolution provides these services to content owners, helping to maximize the commercial potential of their brands. It has expertise in many market segments and works with a variety of IP in its portfolio, such as films, TV shows, books, toys, and video games.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
On Conference of Real Estate Marketing Technique
Covering Subject of Branding Real Estate
Real and virtual media for real estate living integration
Talk about place for projects to be talked about
Real estate is not only about online sales
Real market scenario positioning
This document provides a proposal for a magazine called "Screen Scream" that will cover horror films. It will contain in-depth interviews, behind-the-scenes photos from film sets, and commentary from crew members. The budget accounts for initial equipment costs, regular production costs, and projected sales. Personnel will include an editor, graphic designer, photographer, and freelance writers. The magazine will be distributed in shops and at film festivals, and marketed through social media and advertisements. Sample articles are proposed that will profile an upcoming film and interview its director, costume designer, and special effects team.
We at Brand Forest incubate concepts, ideas, thoughts, and dreams to provide successful branding and marketing campaigns over the years. We are a 360 degree advertising solutions provider creating outstanding creative work across offline and online platforms. We offer a wide range of branding and marketing services including identity design, websites, digital marketing, product launches, photography, and space design for clients in various industries.
APA NYL Entertainment Marketing Presentationryanlevee
This document discusses how APA, an entertainment agency, can help New York Life achieve its marketing objectives through cost-effective entertainment industry partnerships and activations. APA would identify projects in film, TV, music and events that share New York Life's values and target similar audiences. Examples of partnerships are provided that generated millions of impressions and new sales leads for other companies at relatively low costs.
Ali French is a marketing and advertising professional seeking a position utilizing communication, account management, creative, and project coordination skills. She has over 5 years of experience planning promotional events and campaigns for companies like Pro Motion, Dr Pepper Snapple Group, and the New York Lottery. Her education includes a B.S. in Marketing from Saint Louis University.
Welcome to Glow Marketing! We are excited to introduce our creative team, offering a unique and fresh approach to branding and crafting impactful campaigns.
Distinguishing ourselves from the multitude of digital marketing agencies, we stand out as a devoted team of seasoned creative professionals. Our pride lies in delivering unparalleled creative brilliance, custom-crafted for each client.
Formed in 2000, we have a proven track record and have collaborated with brand icons and celebrities such as Apple, Mercedes, Coca-Cola, and Tyra Banks, underscoring our commitment to achieving stellar results. We prioritize quality over quantity, ensuring a refreshing and tailored experience for your brand.
We provide a scalable spectrum of services encompassing creative strategy, photography, illustration, copywriting, and design – all strategically executed for optimal impact. From orchestrating photoshoots to transforming creative components into unforgettable campaigns, our meticulous process guarantees excellence in every phase. Whether it's enhancing your brand's visual identity or captivating customers through inventive campaigns, our expertise helps brands BE REMEMBERED.
Check out our deck and book a time to discuss how we can help you reach your goals with fresh ideas and creative development.
https://calendly.com/glowchandra/meet-with-chandra
Onyx is a branding and marketing agency with over 70 years of combined experience. They have a loyal client base of Fortune 500 companies and provide services across the entire brand lifecycle, from creation to promotion. Onyx's in-house designers develop award-winning creative work, and they offer capabilities in branding, promotions, direct marketing, and distribution. Examples are provided that showcase solutions Onyx has developed for clients across different industries.
The document discusses opportunities for brands to integrate with and promote themselves through the mobile games MyTown and NightClub City. It provides examples of campaigns run by brands like H&M, Pantene, and for the movie Step Up 3D. The integrations discussed include virtual items and rewards, video opportunities, sponsored events, custom locations/themes, and celebrity appearances. Engagement metrics like check-ins, views, and time spent are shared from past campaigns to demonstrate the promotional potential for brands.
Flashman is an entertainment services firm that publishes avatars, themes, and virtual goods on gaming platforms like Xbox and PlayStation. It was founded in 2004 and works with developers and brands. As an authorized publisher, Flashman licenses brands to create avatar assets, publishes the collections on marketplaces, and provides marketing and developer services. Avatars allow brands to engage gamers and generate awareness and revenue by allowing customization of virtual characters with licensed clothing and props. The growing gaming market of over 130 million consoles represents a major opportunity for virtual goods sales through avatars.
Lokmat Grameen Khel - a unique initiative. Sports activation in rural area with massive promotions in Lokmat paper and in ground brand engagement opportunity. More than 20000 captive audience expected to be part of the event.
This document provides an overview of an individual's experience and qualifications as an art director. It outlines their 7+ years of experience in graphic design and art direction, along with their skills in areas like concept development, illustration, layout, and final artwork production. A list of past clients for various companies is also included, as well as their educational background and software proficiencies.
Audiolife is a merchandise company that helps artists connect with fans and provide products. They offer strategic campaign management, product design and manufacturing, global fulfillment, and full merchandising services. Their team has experience working with major artists and their goal is to empower artists in the new music business model.
This document outlines a business plan for selling portable typewriters targeted towards antique enthusiasts. It discusses key aspects of the business including the target customer segment, value proposition, key partners, activities, resources, relationships and marketing, channels, revenue streams, and cost structure. The portable typewriters would offer the freedom to write anywhere using the classic typewriter style, and would be sold through retail stores and mail order for around $250 per unit.
Minto là công ty thiết kế và tiếp thị mascot, character, sticker hàng đầu đến từ Nhật Bản. Chúng tôi phát triển character để trở thành nền tảng và trung tâm truyền thông của mỗi thương hiệu. Đa dạng hóa cách thức giao tiếp của thương hiệu với khách hàng dựa trên sự am hiểu sâu sắc hành vi người dùng.
#marketing #charactermarketing #minto #mintovietnam
This document describes several digital marketing campaigns conducted by an agency. It summarizes four campaigns:
1. A campaign for Yepme to promote an upcoming movie that involved getting fans to be featured in the movie poster and running a contest on a microsite.
2. A 360-degree campaign for a new air purifier brand that involved developing a website, digital PR, social media, SEO and media strategies.
3. A campaign for a new World Trade Center development that included developing an informative website and media buys.
4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags.
The document emphasizes ideas and digital strategies
Evolution intro pres final 9.26.12.emailtrutherford
Evolution is a licensing company that identifies and monetizes intellectual property. It manages the entire lifecycle of IP, including licensing, product development, sourcing, and distribution. Evolution provides these services to content owners, helping to maximize the commercial potential of their brands. It has expertise in many market segments and works with a variety of IP in its portfolio, such as films, TV shows, books, toys, and video games.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
On Conference of Real Estate Marketing Technique
Covering Subject of Branding Real Estate
Real and virtual media for real estate living integration
Talk about place for projects to be talked about
Real estate is not only about online sales
Real market scenario positioning
This document provides a proposal for a magazine called "Screen Scream" that will cover horror films. It will contain in-depth interviews, behind-the-scenes photos from film sets, and commentary from crew members. The budget accounts for initial equipment costs, regular production costs, and projected sales. Personnel will include an editor, graphic designer, photographer, and freelance writers. The magazine will be distributed in shops and at film festivals, and marketed through social media and advertisements. Sample articles are proposed that will profile an upcoming film and interview its director, costume designer, and special effects team.
We at Brand Forest incubate concepts, ideas, thoughts, and dreams to provide successful branding and marketing campaigns over the years. We are a 360 degree advertising solutions provider creating outstanding creative work across offline and online platforms. We offer a wide range of branding and marketing services including identity design, websites, digital marketing, product launches, photography, and space design for clients in various industries.
APA NYL Entertainment Marketing Presentationryanlevee
This document discusses how APA, an entertainment agency, can help New York Life achieve its marketing objectives through cost-effective entertainment industry partnerships and activations. APA would identify projects in film, TV, music and events that share New York Life's values and target similar audiences. Examples of partnerships are provided that generated millions of impressions and new sales leads for other companies at relatively low costs.
Ali French is a marketing and advertising professional seeking a position utilizing communication, account management, creative, and project coordination skills. She has over 5 years of experience planning promotional events and campaigns for companies like Pro Motion, Dr Pepper Snapple Group, and the New York Lottery. Her education includes a B.S. in Marketing from Saint Louis University.
Welcome to Glow Marketing! We are excited to introduce our creative team, offering a unique and fresh approach to branding and crafting impactful campaigns.
Distinguishing ourselves from the multitude of digital marketing agencies, we stand out as a devoted team of seasoned creative professionals. Our pride lies in delivering unparalleled creative brilliance, custom-crafted for each client.
Formed in 2000, we have a proven track record and have collaborated with brand icons and celebrities such as Apple, Mercedes, Coca-Cola, and Tyra Banks, underscoring our commitment to achieving stellar results. We prioritize quality over quantity, ensuring a refreshing and tailored experience for your brand.
We provide a scalable spectrum of services encompassing creative strategy, photography, illustration, copywriting, and design – all strategically executed for optimal impact. From orchestrating photoshoots to transforming creative components into unforgettable campaigns, our meticulous process guarantees excellence in every phase. Whether it's enhancing your brand's visual identity or captivating customers through inventive campaigns, our expertise helps brands BE REMEMBERED.
Check out our deck and book a time to discuss how we can help you reach your goals with fresh ideas and creative development.
https://calendly.com/glowchandra/meet-with-chandra
Similar to The Ronin Network - Capabilities Deck (20)
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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The Ronin Network - Capabilities Deck
1.
2. OUR STORY
As marketing, production & design professionals that built our collective
experience with youth target brands; The Ronin Network was formed to provide a
service that combined branding experience with sourcing & production
knowledge base. With the addition of design backgrounds, we set out to create
a product sourcing agency which could provide a holistic approach to our client’s
branded product needs.
Armed with that holistic understanding, we developed a nimble process that
is able to provide clients with incredible speed to market. To provide the best
service and value to our clients; we selectively curate whom we work with in order
to leverage the strengths of our network’s backgrounds and experiences to its full
potential for them.
We are Ronin; in feudal Japan, the warrior class of Samurai were sworn to
protect their liege lords with their lives. Those Samurai whose liege was killed, were
to wander the land, looking for work as hired swords. These masterless warriors
were no longer referred to as Samurai. They came to be known as the Ronin.
3. WHAT WE DO
The Ronin Network is a full service creative agency with sourcing,
production and marketing capabilities. We are an ever-growing
collective of independent creators, innovators and influencers who are
seasoned in every medium and discipline.
Design – Concepts, Mock Ups, Tech Packs
Sourcing – Domestic & Overseas
Production Timeline Management
Logistic Planning & Management
Co-branded SMU Procurement & Project Management
Strategic Product Marketing & Planning
Consultation
6. CAPCOM/MONSTER HUNTER – PROP REPLICA
MONSTER HUNTER PROP SWORDS
• The client wanted to bring to life and scale
weapons from within the world of their game,
Monster Hunter.
• It was of the utmost importance for the client
that these prop swords looked exact to fans’
expectations, as if they were ripped right out of
the game itself.
• The swords had to be weight and counterbalanced so that it would be wieldable by fans
at conventions and shows which the swords
were to appear for photo ops.
• Ronin delivered development phase pictures
for client to use in community engagement
activities while our professional prop team
worked on sketching, pre-production modeling
and production of the swords.
7. JVST/CAPCOM – G.W.P.
RESIDENT EVIL ZOMBIE TEE
• Ronin worked with client to produce this
Zombie T-Shirt for Capcom. The shirt was a gift
with purchase for any customers who preordered the game through Game Stop in the US
and Canada.
• A flash mob outside of Comic Con was used to
promote the shirt.
• Services provided:
• Production management
• Price negotiations to meet client’s budget
• Consulted client in creation of production
ready art & tech packs
• Planned and coordinated logistics
8. ORISUE – PR MAILER PROGRAM
Orisue PR Mailers
Carabineer Mug & Utility Knife
Thermos, Audio Card & Molded Chocolate Bars
• Clothing label Orisue wanted to create
impact amongst their PR channels to
create buzz around the release of their
upcoming collections
• Ronin worked with client to create themed
PR packs with items inspired by each
season.
• Seasons provided to client were Summer
(not pictured), Fall & Holiday 2011.
• Services Provided:
• Worked with client to brainstorm and
source appropriate items
• Helped curate a group of goods that
fit within client budget
• Source vendors
• Production management
• Logistic coordination
9. FILA – EVENT ACTIVATION
• Client developed a mixtape with New
York’s DJ Mode in conjunction with the rerelease of the "96" Grant Hill Sneaker.
• As a delivery platform that would leave a
lasting impact, we designed and sourced a
custom USB drive fashioned into a mock
cassette tape to keep with the theme of
the 1996 hip hop mixtape scene.
• This was made for the company's PR
outreach which included gifting at
tastemaker release party and mail outs.
• Services Provided:
• Develop concept for client
• Design and spec concept.
• Source vendor
• Production management
• Logistic coordination
10. EVOSPEND/LRG – REPLICA GIFT CARD
• Client requested concept to provide a
reproduction of the actual Debit Master
Card being launched with LRG.
• We reproduced the card and created
minor changes such as replacing the
magnetic bar code with scratch off to
reveal promotional code.
• Distributed to investors and strategic retail
partners.
• Provided something tangible to take away
and have a version of the card without the
sign up process.
• Services Provided:
• Co-Develop concept with client
• Source vendor
• Production management
• Logistic coordination