Ali French is a marketing and advertising professional seeking a position utilizing communication, account management, creative, and project coordination skills. She has over 5 years of experience planning promotional events and campaigns for companies like Pro Motion, Dr Pepper Snapple Group, and the New York Lottery. Her education includes a B.S. in Marketing from Saint Louis University.
South Lincon County, Marketing PresentationTravel Oregon
The document provides an overview of tourism marketing strategies for small organizations on a limited budget, outlining topics such as developing a marketing plan, defining the visitor experience, branding and positioning, cooperative marketing opportunities, understanding target markets, and communication strategies. Attendees will learn tools and resources for creating a tourism marketing plan and how to maximize financial resources through partnerships. The workshop aims to teach participants how to effectively communicate with visitors and develop familiarity with marketing concepts.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
This document introduces advertising agency Meet Source and summarizes their offerings. Meet Source is a privately owned full-service advertising agency founded in 1983 with over 40 employees across three offices. They offer 360-degree marketing solutions including advertising, sports marketing, digital marketing, and more. They work with clients across various industries such as retail, franchising, and technology. Meet Source prides itself on its results-oriented "transactional marketing" approach and sports marketing expertise, as demonstrated through case studies of clients such as Subway, Amtrak, and HP.
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
This document outlines several communication and management skills that could be improved including public relations, promotion, advertising, written communications, verbal communications, project management, and sales. It also lists the names of 5 programs or events: Pennies for Points, Super Bowl, Free Throw for Dough, Dollars for Digs, and Scholarship Run.
Events Aloud Entertainment is a marketing and events company with a vision to be the leading integrated marketing communications provider in Nigeria. Their mission is to develop and deliver impactful and cost-effective marketing solutions. They have a team of young professionals with expertise in areas like promotions, events, digital marketing, and media relations. Some of their services include promotional marketing, branded entertainment, online engagement, strategic consulting, and celebrity management. They have experience with projects such as reality show activations, product launches, image consulting, and more.
South Lincon County, Marketing PresentationTravel Oregon
The document provides an overview of tourism marketing strategies for small organizations on a limited budget, outlining topics such as developing a marketing plan, defining the visitor experience, branding and positioning, cooperative marketing opportunities, understanding target markets, and communication strategies. Attendees will learn tools and resources for creating a tourism marketing plan and how to maximize financial resources through partnerships. The workshop aims to teach participants how to effectively communicate with visitors and develop familiarity with marketing concepts.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
This document introduces advertising agency Meet Source and summarizes their offerings. Meet Source is a privately owned full-service advertising agency founded in 1983 with over 40 employees across three offices. They offer 360-degree marketing solutions including advertising, sports marketing, digital marketing, and more. They work with clients across various industries such as retail, franchising, and technology. Meet Source prides itself on its results-oriented "transactional marketing" approach and sports marketing expertise, as demonstrated through case studies of clients such as Subway, Amtrak, and HP.
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
This document outlines several communication and management skills that could be improved including public relations, promotion, advertising, written communications, verbal communications, project management, and sales. It also lists the names of 5 programs or events: Pennies for Points, Super Bowl, Free Throw for Dough, Dollars for Digs, and Scholarship Run.
Events Aloud Entertainment is a marketing and events company with a vision to be the leading integrated marketing communications provider in Nigeria. Their mission is to develop and deliver impactful and cost-effective marketing solutions. They have a team of young professionals with expertise in areas like promotions, events, digital marketing, and media relations. Some of their services include promotional marketing, branded entertainment, online engagement, strategic consulting, and celebrity management. They have experience with projects such as reality show activations, product launches, image consulting, and more.
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...Tim McDonald
The "build it and they'll come" days are over. Today even the best products need clever marketing to cut through the clutter and survive. This presentation is from a talk I did in Helsinki. It is about why and how brands can engage consumers through digital marketing to involve them in product creation. The main principles are around starting with why and shifting focus to content marketing. There's a case study on Jolla Tablet (The World's First Crowdfunded Tablet), that explains how Jolla did one of the biggest crowdfunding projects ever raising over $2.5M USD.
Liquid Soul Media is a full-service marketing agency specializing in lifestyle marketing for entertainment, sports, non-profits and corporations. They use modern marketing strategies focused on building relationships between brands and niche audiences. Their case studies show successful integrated campaigns for films like Notorious and Stomp The Yard that utilized grassroots outreach, promotions, and events. They also summarize a campaign for CNN's Black in America documentary that engaged influencers and increased African American viewership for CNN.
This document discusses Zooppa, a company that uses crowdsourcing to generate user-generated content for brands. Zooppa works with over 150 brands to run creative contests on its platform where the community of over 200,000 members submits and shares video, print, and online content. Examples of successful campaigns for Mini, Jones Soda, HTC, and Best Western are provided. The document outlines Zooppa's process, from brand briefs to submissions to selecting winners and distributing the top content. Case studies demonstrate how brands like Siemens, Samsung, and P&G have leveraged Zooppa's community to develop engaging social media content.
The document summarizes 6 secrets to social media ROI based on 166 case studies. The secrets are: 1) Building social media presence organically is better than paying for followers/likes. 2) Passionate belief in your brand leads to success. 3) People like doing business with people they know. 4) Social media and customer service are the same. 5) Leverage your community for innovation. 6) Focusing on success leads to strong results. Each secret is illustrated by a case study example of a company that achieved ROI through social media following these principles.
Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh Wendy Maletta
Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
This document provides an overview of key trends in social media marketing. It discusses the evolution of social media from the early internet days to today's landscape where platforms like Facebook have billions of users. Case studies are presented on successful social media campaigns conducted by companies like DiGi, Virgin Mobile, and HP. Guidelines are given for developing an effective social media strategy including listening, connecting, adding value, and measuring results. The importance of visual content, mobile optimization, and community building are emphasized.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
Social By Design: Getting The Most Out Of Your Facebook DollarsbenchmarkNY
This document provides an overview of social media marketing strategies and a case study on an Infiniti Facebook promotion called "Inspired by You". Key points discussed include the importance of having the right strategy, understanding your target audience, making content and promotions "social by design" to encourage sharing, and leveraging Facebook's APIs and tools. Tips are also provided on execution, such as focusing on what the audience wants and making it easy for people to engage with friends.
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.
This document is a resume for Michelle Morales, a marketing and design professional. Over her career, Morales has held roles including Group Creative Director and Senior Art Director. She has extensive experience in brand positioning, digital design, package design, and multi-cultural marketing. Some of her past clients include Alberto Culver, Keebler, Kellogg, Jelly Belly Candy Company, and Kraft.
This document outlines the agenda for a sales and marketing conference. It includes presentations on topics such as collaboration between sales and marketing, lead generation, social selling best practices, sales intelligence, using social media, increasing prospect response rates, becoming a better sales executive with sales intelligence, recommended social selling tools, strategies for 21st century sales warriors, the new rules of social CRM, and how to strengthen sales organizations during economic downturns. The presentations will be led by representatives from various companies and cover discussions on techniques, tools, processes and challenges within each topic area.
This document provides information about Think Again Media, a company that creates digital and video content for corporate communications. They transform marketing messages into emotionally compelling video pieces. They have experience across industries in filmmaking, advertising, and interactive content. The document discusses how video and storytelling can be used to engage audiences and meet the increasing demand for online content. It highlights some of Think Again Media's work for clients like American University and T. Rowe Price, and encourages the reader to consider how telling their organization's stories through video could benefit their marketing and communications goals.
This document provides examples of businesses that have found success using social media. It outlines case studies of companies that have used tactics like videos, memes, Instagram, Pinterest, kickstarter campaigns and Facebook advertising and communities to generate positive returns on investment. The case studies demonstrate how visual content, engagement, sharing and community building on platforms like YouTube, Pinterest, Facebook and Kickstarter can help drive traffic and sales for businesses.
The document provides details of Gail Mitchell's experience providing sales training videos and webinars for broadcast sales professionals, developing a charitable event that raised hundreds of toys and $1,000 for charity, establishing market entry and channels as a project manager for a beverage company, and helping businesses establish consistency and competitive advantages in their marketing strategies through various touchpoints.
Based in Paris, France, and working internationally, Ice Cream for Everyone is Willem van der Horst's brand strategy consultancy.
We develop effective creative strategies and facilitate workshops in order to fulfil on partners and clients’ brand building and business growth goals.
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...Tim McDonald
The "build it and they'll come" days are over. Today even the best products need clever marketing to cut through the clutter and survive. This presentation is from a talk I did in Helsinki. It is about why and how brands can engage consumers through digital marketing to involve them in product creation. The main principles are around starting with why and shifting focus to content marketing. There's a case study on Jolla Tablet (The World's First Crowdfunded Tablet), that explains how Jolla did one of the biggest crowdfunding projects ever raising over $2.5M USD.
Liquid Soul Media is a full-service marketing agency specializing in lifestyle marketing for entertainment, sports, non-profits and corporations. They use modern marketing strategies focused on building relationships between brands and niche audiences. Their case studies show successful integrated campaigns for films like Notorious and Stomp The Yard that utilized grassroots outreach, promotions, and events. They also summarize a campaign for CNN's Black in America documentary that engaged influencers and increased African American viewership for CNN.
This document discusses Zooppa, a company that uses crowdsourcing to generate user-generated content for brands. Zooppa works with over 150 brands to run creative contests on its platform where the community of over 200,000 members submits and shares video, print, and online content. Examples of successful campaigns for Mini, Jones Soda, HTC, and Best Western are provided. The document outlines Zooppa's process, from brand briefs to submissions to selecting winners and distributing the top content. Case studies demonstrate how brands like Siemens, Samsung, and P&G have leveraged Zooppa's community to develop engaging social media content.
The document summarizes 6 secrets to social media ROI based on 166 case studies. The secrets are: 1) Building social media presence organically is better than paying for followers/likes. 2) Passionate belief in your brand leads to success. 3) People like doing business with people they know. 4) Social media and customer service are the same. 5) Leverage your community for innovation. 6) Focusing on success leads to strong results. Each secret is illustrated by a case study example of a company that achieved ROI through social media following these principles.
Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh Wendy Maletta
Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
This document provides an overview of key trends in social media marketing. It discusses the evolution of social media from the early internet days to today's landscape where platforms like Facebook have billions of users. Case studies are presented on successful social media campaigns conducted by companies like DiGi, Virgin Mobile, and HP. Guidelines are given for developing an effective social media strategy including listening, connecting, adding value, and measuring results. The importance of visual content, mobile optimization, and community building are emphasized.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
Social By Design: Getting The Most Out Of Your Facebook DollarsbenchmarkNY
This document provides an overview of social media marketing strategies and a case study on an Infiniti Facebook promotion called "Inspired by You". Key points discussed include the importance of having the right strategy, understanding your target audience, making content and promotions "social by design" to encourage sharing, and leveraging Facebook's APIs and tools. Tips are also provided on execution, such as focusing on what the audience wants and making it easy for people to engage with friends.
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.
This document is a resume for Michelle Morales, a marketing and design professional. Over her career, Morales has held roles including Group Creative Director and Senior Art Director. She has extensive experience in brand positioning, digital design, package design, and multi-cultural marketing. Some of her past clients include Alberto Culver, Keebler, Kellogg, Jelly Belly Candy Company, and Kraft.
This document outlines the agenda for a sales and marketing conference. It includes presentations on topics such as collaboration between sales and marketing, lead generation, social selling best practices, sales intelligence, using social media, increasing prospect response rates, becoming a better sales executive with sales intelligence, recommended social selling tools, strategies for 21st century sales warriors, the new rules of social CRM, and how to strengthen sales organizations during economic downturns. The presentations will be led by representatives from various companies and cover discussions on techniques, tools, processes and challenges within each topic area.
This document provides information about Think Again Media, a company that creates digital and video content for corporate communications. They transform marketing messages into emotionally compelling video pieces. They have experience across industries in filmmaking, advertising, and interactive content. The document discusses how video and storytelling can be used to engage audiences and meet the increasing demand for online content. It highlights some of Think Again Media's work for clients like American University and T. Rowe Price, and encourages the reader to consider how telling their organization's stories through video could benefit their marketing and communications goals.
This document provides examples of businesses that have found success using social media. It outlines case studies of companies that have used tactics like videos, memes, Instagram, Pinterest, kickstarter campaigns and Facebook advertising and communities to generate positive returns on investment. The case studies demonstrate how visual content, engagement, sharing and community building on platforms like YouTube, Pinterest, Facebook and Kickstarter can help drive traffic and sales for businesses.
The document provides details of Gail Mitchell's experience providing sales training videos and webinars for broadcast sales professionals, developing a charitable event that raised hundreds of toys and $1,000 for charity, establishing market entry and channels as a project manager for a beverage company, and helping businesses establish consistency and competitive advantages in their marketing strategies through various touchpoints.
Based in Paris, France, and working internationally, Ice Cream for Everyone is Willem van der Horst's brand strategy consultancy.
We develop effective creative strategies and facilitate workshops in order to fulfil on partners and clients’ brand building and business growth goals.
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
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Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
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2. Strengths: Objective
• Communication (written and verbal) • Seeking a position utilizing
• Multitasking my broad-based advertising
• Account management and marketing skills and
• Strong writer and presenter experience in the areas of:
• Social media – Market research
• Creative concept and production – Social media
• Experiential marketing – Business development
• Brainstorming – Account service and
• Attention to detail management
• Ability to make deadlines – Project/Event coordination
• Ability to work independently or as a – Sales
team – Event Research
3. Education
• B.S Marketing 3.6/4.0
• Graduation: May 2011
• Saint Louis
University, St. Louis,
MO
4. Pro Motion, Inc.
• Project Coordinator
– June 2010-present
• Brand Ambassador for Pro People Teams
– July 2010-present
• www.promotion1.com
• https://www.facebook.com/promotioninc
• http://www.propeopleteams.com/
5. The Amazing • The Challenge: Create awareness for The
Amazing Spiderman movie and video game
release to increase sales in stores and at the
Spiderman
box office. Drive sales of Promote Sony, HP,
and Straight Talk products through on-site
promotions and demonstrations.
• The Results: 17 teams, 7 weeks of
activation, over 40 states visited, 750,000
impressions made, with a successful opening
weekend grossing $64 million at #1 in the
box office. Increased sales of video games,
comic books, Sony, HP, and Straight Talk
products. Increased foot traffic and sales of
Sony and Spiderman products at 1200
Walmart’s.
• Contributions: Participated in planning
and brainstorming sessions to prepare for
one of the largest mobile marketing tours at
PMI. Recruited, staffed, and trained 34
individuals on the products, movie, video
game, and event foot-print. Scheduled,
coordinated, and handled logistics of 17
teams traveling across the country. Managed
microsite for event reporting, data tabulation,
and pictures for the client.
Pro Motion, Inc.
6. • The Challenge: Generate buzz and excitement
for the new TBS comedy, Men at Work. Create a
Men at Work fun and entertaining experience that would draw
participation and provide amusement to on-lookers.
Attract the attention of the hip 20-and-30-something,
male target demo.
• The Results: Pre-Promotion- 2 nights, 12
bars/restaurants, 14 frat houses, 500 cards
distributed, 1000’s of impressions. First annual bar
stool race consisting of guys and girls racing
motorized bar stools around a track near the Grove
in LA.- 344 racers, 85 medal ceremonies. Photo
opp- 472 photos, 442 emails, 502 Facebook clicks,
7,831 total online impressions. Over 12,000
impressions! 1,000 t-shirts and over 1,800 branded
water bottles distributed!
• Contributions: Participated in multiple
brainstorming sessions to determine the best way to
create buzz and excitement. Assisted in creating a
successful marketing and PR “stunt” plan to ensure
all client needs and requests were met. Recruited
and staffed “Men at Work” girls to work pre-
promotion and encourage people to participate in
the day’s events. Communicated, negotiated, and
coordinated with vendors for a successful load in
happening from 11pm-5am.
Pro Motion, Inc.
7. Dr Pepper Snapple Group 2010
and 2011
• The Challenge: Create demand for Dr
Pepper Snapple Group brands for a
purchase call to action. Generate
awareness through street teams and
distributing samples.
• The Results: Over 79 events attended.
200,000 impressions and 40,716
samples distributed.
• Contributions: Psychographic and
demographic research for selected
markets. Calculated samples and
impressions for event recaps, organized
and selected photos for Flickr, and
participated in sampling events as a
Brand Ambassador.
Pro Motion, Inc
8. Energizer • The Challenge: Raising awareness
and ultimately sales through a
Energi To Go sample program. Using guerilla
marketing to put the product in the
hands of the people who could
utilize the it.
• The Results: Reached sampling
goal and generated interest from
Walgreen's, which is now
distributing the product in all 7,000
stores. This program received an
honorable mention for a Pro Award.
• Contributions: Psychographic and
demographic research for the St.
Louis Market. Assisted in event
recaps, assembling the product,
organizing and selecting photos for
Flickr, and participated in guerilla
marketing as a Brand Ambassador.
Pro Motion, Inc.
9. • The Challenge: Promote the launch
New York of the New York Lottery’s new $5
scratch-off game, Minute to Win it,
by developing, building, and
Lottery activating a mobile tour. Create
brand-awareness and generate
excitement regarding the new
game.
• The Results: One of the top 5 most
successful new ticket launches in
the state’s lottery history. Over the
11 week program 26 malls and 11
casinos were visited. 37,000 visual
impressions, 401+ branded hats
distributed, 1,091 branded t-shirts
distributed, and 4,269 challenges
played (all required a Minute to Win
it ticket purchase).
• Contributions: Researched and
contacted potential mall and casino
locations. Organized and selected
photos for Flickr.
Pro Motion, Inc.
10. Other Contributions
• Strategic planning, creative concept,
and research for proposals
• Assisted with social media by
creating, updating, and maintaining
Flickr accounts for current and past
programs
• Updated Pro Motion’s Flickr and
Facebook pages
• Produced final reports and event
recaps
• Wrote optimized blogs to increase
following
– View my blog!
11. University Directories
•Sales and Marketing Intern • Participated in a week long
–May 2010-August 2010 training program in Chapel Hill,
North Carolina with teams from all
over the country
• Cold-called new businesses,
reached out to renewing
businesses, and networked to sell
advertising
• Made sales calls individually and
as a team to reach goals
• Received the Blue Collar award
for contacting at least 150
businesses each week
• Met sales goals individually and as
an internship class
12. Additional Information
• Interests:
– Cooking • Please contact for
– Volleyball, camping, references
hiking, fishing, boating-
• Please view my linkedin
anything outdoors
page for my
– Watching movies,
hanging out with friends recommendation from
Steve Randazzo, Pro
Motion’s Founder and
• Activities and Awards
CEO
– Dean’s List
– Advertising Club
– University Scholarship
Recipient