Flashman is an entertainment services firm that publishes avatars, themes, and virtual goods on gaming platforms like Xbox and PlayStation. It was founded in 2004 and works with developers and brands. As an authorized publisher, Flashman licenses brands to create avatar assets, publishes the collections on marketplaces, and provides marketing and developer services. Avatars allow brands to engage gamers and generate awareness and revenue by allowing customization of virtual characters with licensed clothing and props. The growing gaming market of over 130 million consoles represents a major opportunity for virtual goods sales through avatars.

1. Avatar Publishing Background
“We Deliver Interactive Entertainment”
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2. Who is Flashman
Flashman is an entertainment services firm that delivers turn key, adaptable services designed
with one goal in mind - delivering our client’s intellectual property successfully to market. We
work primarily with developers and brand holders. We were founded in 2004 in San Francisco.
CORE SERVICES
Avatar/Theme Publishing Developer Management Marketing /PR
• Microsoft and Sony approved • Product Development • Brand Strategy
publisher for Avatars and • Business Development • PR Strategy
Themes
• Corporate Strategy • Media Buying
• As publisher we license brands,
Invest in avatar asset creation, • Negotiation • Promotions
and publish on XBLA and PSN • Investment, M&A • Social Marketing
• We also do Avatar asset • Cash Flow Management • User Acquisition
collection development on WFH • Production Oversight • User Retention
basis
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3. Flashman Is An Avatar
Publisher
• Exclusivity – Flashman is the only authorized independent
Microsoft publisher of avatar items and themes on Xbox Live
Arcade in the United States
• Process – We are experts in the entire process of creating
avatar items, getting approvals from our brand partners,
submitting and publishing the avatar collection and themes with
Microsoft
• Trust – We deliver royalty reports quarterly along with revenue
share to our partners
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4. What are Avatars?
• Virtual Characters - Users create an Avatar as a representation of themselves while on
Xbox Live, Win 8 PC/Mobile, Sony PS3
• Personalization – Users dress up, personalize and accessorize their avatars in a
variety of outfits they purchase through the marketplace on the Xbox or PS3
• Virtual Goods - Avatar items can include: t-shirts; hats; helmets; shoes; props; pets;
vehicles; masks; animations; etc.
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5. Why Avatars?
Avatars Create Brand Building and Revenue Generation Opportunities
• Brand Engagement - Engage consumers by allowing them to express their passion
for your brand in an interactive way by leveraging Microsoft’s Avatar system to sell
clothing, outfits and props for your brand
• Brand Awareness - Avatars can be launched in parallel with your brand’s marketing
events (game release, movie, book release) to create additional buzz with your
consumer audience
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6. What are Themes?
• Dashboard Themes - Users can download themes from their favorite brands and
games, adding a personalized experience to their Xbox Live or Sony PS3 dashboard
• XBLA Themes – these are static themes made up of layered images
• PSN Themes – these can be dynamic themes with short animations
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7. Examples of Unbranded
Avatars
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8. Examples of Branded
Avatars
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9. Examples of Branded
Avatars
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10. The Market Opportunity
• Install Base - There are 130M+ Xbox and PS3 consoles in households worldwide.
Win 8 will have a huge installed base on PC and Mobile as well after launch
• Paying Customers - Console owners complete 2M transactions each day
• Who Buys Avatars? – In 2011, 7-8M users
visited the Avatar Editor monthly, the 2nd highest
trafficked destination, among all games, apps &
experiences; buyers are typically male aged 18-35,
but there are increasing numbers of women
playing games as well
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11. Avatar and Theme
Process
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12. TM
Contact Us
Tony Pereira
Business Development Director
tony@flashmanstudios.com
T: +1 510-886-7631
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