Social media marketing trends for 2013 focus on mobile, personalization, and location. Some key trends include social TV where user interactions influence live shows; second screen shopping using mobile to turn TV into advertising; social commerce allowing users to get opinions before purchases; and location-based marketing on mobile to find new customers. Big data will combine online and offline sources like purchases and social media to provide more targeted information. Social media budgets and tools to measure interactions will continue growing significantly as brands use social issues in campaigns and focus on customer experience across all interactions.

1. I have compiled a list of trends that marketers have to follow closely in the following year to
beat the competition.
Social media marketing trends for 2013 are all about mobile, personalization and location.
Read on to find out how marketing will change in the near future :
Social technologies will be at the heart of everyday life and business environment.
SOCIAL EVERYTHING!!!
 Social TV :
User interaction will be fed back into live shows or inspire plot changes in TV series.
News sites will crunch data from social interactions to deliver more targeted news.
 Second screen shopping :
Marketers will create models that have the potential to turn any TV program into an infomercial
 Social commerce :
Social media will allow the consumers to get real user experience before making purchase decisions.
Mobile platforms on tablets and smartphones will enable second screen media consumption and
local services.
 Mobile first in web and add social : -
Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
LOCAL :
Location based marketing on mobile devices will become one of the most important channels to get
new and repeat customers.
 BIG DATA GETS SOCIAL :
Big data will combine and mine different sources from offline purchases to web behaviour and social
with location.

2. SOCIAL MEDIA BUDGETS WILL GROW :
The spending should at least double (if not triple) by the end of 2016.
 Social reputation management :
To engage consumers brands start to use social causes, economic, and environmental issues as the
backbone of their campaign strategies.
 Content curation and discovery :
Curation will create an impression of being in the know, a central hub and a valued resource in your
area.
 Images, videos and instant gratification :
Short videos and infographics point in the direction of ever increasing information overload.
Social media monitoring tools combined with business metrics will lead to better understanding of
the value of social interaction.
Social CRM
takes up speed :
SCRM is predicted to grow at staggering 21% compound annual growth rate in the next five years!!!
 Brand is customer experience ..!!! So , Your brand’s interaction will be visible and discussed
whether you like it or not.
 Your social media footprint will grow : Everything you do: what sites you visit, using social
networking sites,your mobile usage, purchase behaviour, can and will be tracked.