Answers inside drive revenue

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What is your Digital Strategy? What is your Company doing Socially? Is you Digital Agency driving revenues for your Company?

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Answers inside drive revenue

  1. 1. PANORAMA 2  
  2. 2. Highlights Founded 2007 Headquartered Chattanooga, TN Employees 130+ Agency Partners 30+ 2011 Community Service Projects 20+ Profits to CovenantValues.org 20% 3  
  3. 3. The complexity of reaching the consumer is increasing. Information Accessibility There are many trends New Platforms and factors that drive Consumers’ Changing this complexity and act Expectations as a barrier. Here are a few of the barriers brands face. User Generated These trends are Content reshaping the consumer Addressability communication of Audiences landscape: Real-time Reviews Digitization of Everything Speed of CLIENT Innovation CONSUMER Everywhere Commerce Fragmentation of Media Time & Space Shifting Connecting & Sharing 4  
  4. 4. …But so are the opportunities. Information Accessibility For brands that can New Platforms overcome and leverage Consumers’ Changing these complex barriers, Expectations the rewards are even greater than before. Which presents more User Generated opportunities to engage Content with consumers. Addressability of Audiences Real-time 97% Reviews of consumers now use 46% Digitization of US consumers 93% of B2B customer 43% of smartphone owners 79% of consumers wanted to online media when   of Everything reported the internet decision making in use their device to learn more about a brand, researching products as the main influencer 2012 was influenced search in responseSpeed of product, or service by or services in their for purchase by online catalogs3 to TV ads Innovation 4 following a company local area1 decisions2 through social media5 Everywhere Commerce Fragmentation of Media Time & Space Shifting Connecting & Sharing 5  
  5. 5. Purpose-built for digital AREA203 didn’t add or adapt to digital – we built our agency for these digital opportunities. To help brands reach consumers in this complex, ever-evolving environment. 6  
  6. 6. Purpose-built for clients AREA203 reaches consumers by connecting them with answers. All throughout the decision process, consumers are looking for answers to different questions. AREA203 provides those answers where and when they are most relevant. CONNECTING CONSUMERS WITH ANSWERS 7  
  7. 7. What We Do CONNECTING CONSUMERS WITH OUR CLIENTS 8  
  8. 8. Methodology In order to position our clients as Listen answers to consumers, we use a specific methodology to understand and engage them. Learn We: Listen, Learn, Create, Engage, and Optimize. Create Engage Optimize 9  
  9. 9. Types of Engagement In working with our clients there are four main types of engagements we do, to help our clients reach consumers. MARKETING CAMPAIGN CAMPAIGN BRANDING STRATEGY DEVELOPMENT IMPLEMENTATION 10  
  10. 10. T HAN K YO U AREA203.com | AREA2oh3.com 11  

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