Finding and using the right physical and digital tools can make ALL the difference for challenged readers in any age group. These visual and tactile reading aids help struggling readers overcome focusing, tracking, comprehension and retention issues. For more information, visit www.FocusandRead.com.

1. The READING FOCUS CARDS
(U.S. Patents 7,565,759 & 8,360,779)
Low-Tech & Digital Solutions for ALL Kinds of Readers!
Copyright 2017--Brennan Innovators, LLC

2. The READING FOCUS CARDS
U.S. Patent 7,565,759
Inexpensive, customizable tools for
challenged readers of ALL ages

3. Do you know a struggling reader?
What can help her experience
MORE focus & reading SUCCESS?

4. The RIGHT tools can make all the
difference for a challenged reader.
The READING FOCUS CARDS
can help!
Happy Child

5. Purpose of the READING FOCUS CARDS
The Reading Focus Cards can help many readers
challenged with attention & focusing issues.
Other readers can also benefit from their use.

6. The Reading Focus Cards can help with reading
issues often associated with:
• AD/HD
• Dyslexia
• Autism spectrum disorders
• Low vision
• Stroke recovery & TBI issues
• New readers (ELL)
Who can benefit?

7. What can the READING FOCUS CARDS do?
The Reading Focus Cards…
1. Are like no other product on the market.
2. Can isolate 1 or 2 lines of text.
3. Block out more surrounding text than
any other tool available, and
4. Allow a reader to change a white page background
(to diminish or eliminate "visual stress")
ALL at the same time, if the reader chooses

8. What Does It Really Feel Like to
Have ADHD?

9. What Does It Feel Like to Have AD/HD?
Fourth of July Fireworks

10. What Does It Feel Like to Have AD/HD?
25 Bees

11. The Reading Focus Cards are:
• Inexpensive & non-invasive
• Customizable for each reader
• Portable & non-mechanical (no battery)
• Easy to use
• Good for sensory learners (visual/tactile)
• Excellent for different learning styles
• Supportive of differentiated instruction
Advantages of the READING FOCUS CARDS

12. 1. The Reading Focus Cards can help:
--Both children and adults (ages 4 to 104)
--All ability levels.
2. The Reading Focus Cards were invented by an
experienced teacher for her students.
More about the READING FOCUS CARDS

13. The Reading Focus Card helps improve a reader’s
• focus
• tracking
• concentration
• comprehension
• retention
• reading comfort
Benefits & Outcomes

14. READING FOCUS CARD
Reading Window
Reading Notch
Binder Ring Hole
Made of soft, gripping face material for finger comfort

15. Reading Focus Cards
U.S. Patent 7,565,759
Model #001--For regular-sized paperbacks
& books with 2 or more text
columns per page
Model #002--For children’s, larger books,
documents & worksheets
with longer text lines
NOTE: Both sizes included in every Combo Pack

16. Reading Focus Cards
U.S. Patent 7,565,759
Model #001—For e-readers, too
(such as Kindles, Nooks, Kobos, etc.)
Model #002—For e-tablets, too
(such as iPads, Androids, etc.)
Recommendation: Please use a protective film for tech device screens.

17. COLOR can positively affect the reading
experience for some struggling readers.
WHY?
The Importance of COLOR

18. The Importance of COLOR
1. Opens more neuro-pathways connecting
both sides of (the) brain, stimulating the
visual senses AND
2. Aids in the retention of information
COLOR…
Source of information:
http://www.preferredlearningsolutions.com/products/lexichrome
of Preferred Learning Solutions, LLC (Lexichrome)

19. READING FOCUS CARD Filters
3 Reading Window Filter Colors
Now is the time for all good men and women…
Now is the time for all good men and women…
Now is the time for all good men and women…
Clear/Non-Glare
Yellow
Dark Blue

20. The 3 different colored filters…
1. Are included with each Reading Focus Card.
2. Are recommended by a developmental
optometric group.
3. Help diminish “visual stress” from white page
backgrounds.
4. Promote greater customization of the tool.
READING FOCUS CARD Filters

21. READING FOCUS CARD
with Deep Blue Window Filter
inserted

22. READING FOCUS CARD
with Clear/Non-glare Window Filter inserted

23. READING FOCUS CARD
with Yellow/Highlighting Window Filter inserted

24. The READING FOCUS CARD
Now is the time for all good men and women to come to
the aid of their country. It is most important that all citizens
with Yellow/Highlighting Window Filter over 2 lines of text

25. The READING FOCUS CARD
Now is the time for all good men and women to
with Deep Blue Window Filter with 1 line of text

26. Options for Use
Now is the time for all

27. Options for Use
Now is the time for all good men and women

28. Options for Use
Now is the time for all good men and

29. 2
2
2
4
7
6
5
For Math Work
Answer: 26
The READING FOCUS CARD
can also help with:
• column addition
• long division/multiplication
• other placeholder work
• algebraic equations
Note: Depending on math method,
one may or may not use a window
filter.

30. READING FOCUS CARD (Model #001)

31. READING FOCUS CARD (Model #002)

32. Face Colors Available
“Face” Colors available:
Black Lemon
Red Orange
Med. Blue Kelly Green
Taupe Brown Peach
Royal Violet Hot Pink
Light Tan Pale Pink
New! Black Textured Grip
Note: Every Reading Focus
Card comes with 3 colored
filters regardless of the “face”
color(s) chosen.
To order, please visit:
http://www.focusandread.com/
product/RFC-001-002-CC

33. Reading Focus Cards
are research-based tools.
Studies of the Reading Focus Cards
were conducted in 2007 and 2011.
Reading Focus Cards

34. Informal Focus Study (2007)
In 2007, a preliminary focus study found that
the Reading Focus Cards:
1. (In a special needs classroom) Immediately helped
90% of children to focus and read better.
2. (In a general population sample---two 6th grade
classes with no known learning disabilities) Helped
10% of children to read with more success.

35. Formal Focus Study (2011)
WITH the Reading Focus Cards…
1. “All subjects increased their decoding skills by
more than one grade level.”
2. “All subjects experienced success in raising their
timed reading scores.”
3. “Students increased their reading fluency by 25
correct words per minute while reading
passages at their instructional level.”
-A. G., 2011

36. The Reading Focus Cards have been selected by
Kumon-North America & Sylvan Learning
Centers for some of their students.
Reading Focus Card News
To order, please visit:
www.FocusandRead.com/products

38. The Reading Focus Cards Desktop App (Patent
8,360,779) for Macs & Win PCs helps improve the
following when reading digital media---both online AND
offline:
1. Focus
2. Tracking
3. Fluency
4. Reading rate (speed)
5. Accuracy
6. Comprehension
7. Retention

39. Use with Windows PCs 
 Use with Macs

40. for OFFLINE digital media, too
(Word docs, Excel spreadsheets, PDFs &
more)
for ONLINE digital media
(websites, e-books, blog articles & more)

41. This innovative, brain-training app
FLOATS on top and STAYS on top of
nearly any other software application.

42. To access the Reading Focus Cards Desktop App,
please visit the appropriate link ($5.99 per download):
For MACs
https://itunes.apple.com/us/app/read-and-
focus/id920617853?mt=12
For Windows PCs
https://gumroad.com/l/ReadingFocusCards
OR visit the Microsoft Windows Store &
search for the Reading Focus Cards.
(No URLs provided for apps in the Windows Store.)

43. Reading Focus Card News
Children & adults in the U.S. & around
the globe use the low-tech & digital
Reading Focus Cards.
Canada Austria United Kingdom
Mexico Japan Australia

44. Recent News
1. Reading Focus Cards work
with Kindles, Nooks, & other
e-readers (Model #001).
2. They can also be used with iPads
& other e-tablets (Model #002)
Note: A non-scratch film should be used to protect tech device
screens with this application.

45. The digital Reading Focus Cards app
(Patent 8,360,779) was designed by a team of 3 experts
in their respective fields:
-a middle-school educator
-a clinical psychologist and
-an experienced developer of special needs apps
(who also created the OpenDyslexic font)
.
Most Recent News!

46. One last thing….
The low-tech & digital
Reading Focus Cards are
Made in the U.S.A.

48. ...and
KEEP YOUR FOCUS!

49. For
For more information, please visit www.FocusandRead.com

50. Thank you
Joan M. Brennan, Educator/Inventor
Brennan Innovators, LLC
Email: joan@focusandread.com
Product Website: www.FocusandRead.com
Blog: http://helpforstrugglingreaders.blogspot.com/
Phone: 314-892-3897