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HR Roundtable Detroit 12.6.16

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HR Executive Roundtable - Detroit, MI 12/6/2016 - Fitbit Group Health

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HR Roundtable Detroit 12.6.16

  1. 1. © 2016 Fitbit Inc. All rights reserved. © 2016 Fitbit Inc. All rights reserved. Crossing the Finish Line With Executive Buy-in featuring Beaumont Health HR Executive Roundtable, Dec 6, 2016
  2. 2. 2Crossing the Finish Line with Executive Buy-in 2 #1 wearable globally 64 countries 54,000 stores 53 million devices sold to date Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016
  3. 3. 3Crossing the Finish Line with Executive Buy-in©2016 Fitbit Inc. All rights reserved. 3 Users with friends on the Fitbit platform take on average 11% more steps than users without friends Community 4% Other 8% Garmin 4%Jawbone 79% Fitbit 3% Sportline 2% Misfit US MARKET SHARE: UNITS SOLD Connected Health and Fitness
  4. 4. 4Crossing the Finish Line with Executive Buy-in Fitbit GLOBALLY SEARCHED MORE THAN
  5. 5. Incentives 55Crossing the Finish Line with Executive Buy-in 5Crossing the Finish Line with Executive Buy-in #8th Most Loved Brand Worldwide
  6. 6. 6Crossing the Finish Line with Executive Buy-in WHAT SETS FITBIT APART Broad range of fitness products, styles, and price points CHOICE Proprietary technologies and sleek & stylish designs with easy-to- use experience INNOVATION Compatible with 200+ iOS, Android & Windows devices, plus computers COMPATIBILITY Large & growing community with motivating social tools COMMUNITY We stand for health & fitness: we make fitness fun BRAND
  7. 7. Crossing the Finish Line with Executive Buy-in 77Crossing the Finish Line with Executive Buy-in enables all organizations to lead more engaging and effective wellness programs with technologies and services.
  8. 8. 8Crossing the Finish Line with Executive Buy-in GROUP HEALTH ADVANTAGES ENGAGEMENT FULFILLMENT MEASUREMENT Bring a beloved brand, compelling social experience and market-leading products to your company and members. Leverage the infrastructure and partnerships of a top consumer technology company for seamless integration. Evaluate the effectiveness of your program by using data to power your decision making and communications.
  9. 9. Crossing the Finish Line with Executive Buy-in 9
  10. 10. Crossing the Finish Line with Executive Buy-in 1010Crossing the Finish Line with Executive Buy-in Do corporate wellness the right way REWARDING EXPERIENCES SCALABLE & MEASURABLE CONNECTED COMMUNITY SELF-MOTIVATED CHANGE $62.3B or 11.3 days resulting from insomnia's effect on the average U.S. worker's productivity. 57% of employees would exchange health & wellness data for reduced health care premiums. 7 in 10 employees say that health & wellness programs positively impact the culture at work. of benefits professionals say they spend a great deal of their time working to increase wellness plan participation. nearly Source: Insomnia and the Performance of U.S. Workers. SLEEP. (2011). Source: The State of Workplace Productivity. Cornerstone on Demand. (2014). Source: The Business of Healthy Employees. Workforce Management and Virgin Pulse. (2013). Source: Inside Benefits Communication Survey. NBCH and Benz Communications. (2014). 45%
  11. 11. Crossing the Finish Line with Executive Buy-in 11 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Introductions Your name, organization, role Your experience in gaining executive approval for wellness DISCUSSION BREAK
  12. 12. Crossing the Finish Line with Executive Buy-in 1212Crossing the Finish Line with Executive Buy-in How to get executive support
  13. 13. Crossing the Finish Line with Executive Buy-in 1313Crossing the Finish Line with Executive Buy-in WHY WORKPLACE WELLNESS IS IMPORTANT
  14. 14. Crossing the Finish Line with Executive Buy-in 1414Crossing the Finish Line with Executive Buy-in Reducing costs, improving health The rising prevalence of chronic diseases is putting increasing pressure on healthcare budgets, and countries are looking for ways to reduce costs while improving health. Deloitte, Global Health Outlook, 2015
  15. 15. Crossing the Finish Line with Executive Buy-in 1515Crossing the Finish Line with Executive Buy-in Wellness spend is on the rise Businesses have been spending 60% more per employee on wellness since 2010. In the U.S., the corporate wellness industry is expected to be over $9.9 billion in 2019. Fidelity and NBGH, March 2015 IBIS World, August 2015 60% $9.9B
  16. 16. Crossing the Finish Line with Executive Buy-in 1616Crossing the Finish Line with Executive Buy-in The investment is paying off HERO reported distinct correlation between comprehensive wellness programs and better corporate stock performance. Health Enhancement Research Organization, 2016
  17. 17. Crossing the Finish Line with Executive Buy-in 1717Crossing the Finish Line with Executive Buy-in Programs with Fitbit may deliver a return on investment. STUDY GOAL Measure the impact of Fitbit technology as part of a wellness program RESULTS • Two years after the Fitbit program launched, employees who opted-in incurred 46% less in health care costs than their counterparts who didn’t participate. • Cost reduction is potentially highest with less active individuals (average ~6,500 steps / day) – nearly 60%. TOTAL COSTS: CONTROL GROUP VS. OPT-IN GROUP $5,637 $5,072 $4,941 $3,830 Employee’s total health care costs average of $1,242 less per individual than the control group when taking part in the Fitbit program - $1,242* Baseline Year 2 Control Group Opt-In Group * p < .05
  18. 18. Crossing the Finish Line with Executive Buy-in 1818Crossing the Finish Line with Executive Buy-in Return on Investment Tokyo Electron, a semiconductor firm, states that it was able to reduce its annual claims growth to 5%, down from 11% in 2008.5% Source: Forbes. “Fitbit’s Game Plan For Making Your Company Healthy” (2016) Benefits Pro “McKesson Gets 30 Percent Return on Wellness Program” (2015) McKesson, a healthcare services and information technology company, saw a 30% ROI for the money it had devoted to its employee wellness plan. 30%
  19. 19. Crossing the Finish Line with Executive Buy-in 1919Crossing the Finish Line with Executive Buy-in Wearable technology Employees would wear employer-provided wearables in exchange for lower health insurance costs. PwC, 2014 68%
  20. 20. Crossing the Finish Line with Executive Buy-in 2020Crossing the Finish Line with Executive Buy-in Health & wellness data Employees would exchange health & wellness data for reduced health care premiums. Cornerstone on Demand, 2014 57%
  21. 21. Crossing the Finish Line with Executive Buy-in 2121Crossing the Finish Line with Executive Buy-in Participation rates Generally, corporate wellness programs show about a 20% participation rate. Fitbit Wellness sees much higher participation rates – sometimes over 90%. Gallup, May 2014 20% 80%
  22. 22. Crossing the Finish Line with Executive Buy-in 2222Crossing the Finish Line with Executive Buy-in Considering all the data… We believe healthier, happier employees are more productive.
  23. 23. Crossing the Finish Line with Executive Buy-in 2323Crossing the Finish Line with Executive Buy-in WHAT DO CEOS THINK?
  24. 24. Crossing the Finish Line with Executive Buy-in 2424Crossing the Finish Line with Executive Buy-in Leaders believe wellness is a priority 94% of CEOs believe a health and wellness program is essential to attracting top talent. 88% of CEOs report that their companies already have a corporate health and wellness program in place. 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
  25. 25. Crossing the Finish Line with Executive Buy-in 2525Crossing the Finish Line with Executive Buy-in The top three problems 28% 23% 21% Hard to keep track of data Low employee participation High cost 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
  26. 26. Crossing the Finish Line with Executive Buy-in 2626Crossing the Finish Line with Executive Buy-in The top five benefits 53% more engaged employees 51% increased employee retention 47% lower healthcare costs 47% stronger sense of community 44% fewer sick days used 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
  27. 27. Crossing the Finish Line with Executive Buy-in 27 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Objections What objections have you faced and how have you overcome them? DISCUSSION BREAK
  28. 28. Crossing the Finish Line with Executive Buy-in 2828Crossing the Finish Line with Executive Buy-in YOU HAVE THE STATS TO CONVINCE YOUR CEO. NOW WHAT?
  29. 29. Crossing the Finish Line with Executive Buy-in 2929Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  30. 30. Crossing the Finish Line with Executive Buy-in 3030Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  31. 31. Crossing the Finish Line with Executive Buy-in 3131Crossing the Finish Line with Executive Buy-in Get to know your CEO • Find out what motivates your CEO o Understand their pastimes and passions • Tap into their competitive streak o Encourage them to get some skin in the game • Learn from Houston Methodist o ‘Beat the CEO’ challenge increased activity levels 90% Houston Methodist employees participated in Fitbit Wellness 16k+ Average steps taken per day by Houston Methodist executives
  32. 32. Crossing the Finish Line with Executive Buy-in 3232Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  33. 33. Crossing the Finish Line with Executive Buy-in 3333Crossing the Finish Line with Executive Buy-in You don’t have to do it alone… • Rally a wellness committee o Empower champions at every level o Employees motivate other employees • Incentivize your champions o Healthy lunch & learns o Corporate swag 70+ Wellness champions across various departments at Emory University and Emory Healthcare 4 years …and growing.
  34. 34. Crossing the Finish Line with Executive Buy-in 3434Crossing the Finish Line with Executive Buy-in Fitbit Lives Its Passion (FLIP) FITBIT STEP CHALLENGE ORGANIZED WALKING BREAKS WEEKLY FITNESS NEWSLETTER SPONSORED RUNS FOR EMPLOYEES Teams divided by organization with our founders competing against all other teams. Charitable donation on behalf of winning team. Employees are encouraged to rep Fitbit and participate in sponsored races. From 5k to full marathons, there is something for everyone. Employees stay in the know thanks to a weekly newsletter updating readers on what (free!) fitness activities are available in the coming week. Fitbitters are encouraged to take a much needed break by participating in organized group walks to recharge, get some fresh air, and rack up their steps.
  35. 35. Crossing the Finish Line with Executive Buy-in 3535Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  36. 36. Crossing the Finish Line with Executive Buy-in 3636Crossing the Finish Line with Executive Buy-in Make your CEO your best spokesperson • Your CEO is the voice of the company o If CEO is on board, others will be too! • Get a quote for various employee communications o Internal memos, flyers, company blog, etc 6 Ways of promoting wellness-related content at Atlantic Packaging 5 Professionally- produced videos about their wellness program
  37. 37. Crossing the Finish Line with Executive Buy-in 3737Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  38. 38. Crossing the Finish Line with Executive Buy-in 3838Crossing the Finish Line with Executive Buy-in Make sure it’s easy to understand Provide engaging communication for employees (and CEO) o Think beyond email (blogs, social media, videos) o Incorporate your wellness plan into orientation Push employees, but not too much o Communicate, but don’t flood their inbox Maintain momentum o Host challenges a few times per quarter vs. once per year
  39. 39. Crossing the Finish Line with Executive Buy-in 3939Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO  Get to know your CEO  Don’t do it alone  Remember: your CEO is the best spokesperson  Make your program easy to understand  Track and deliver results
  40. 40. Crossing the Finish Line with Executive Buy-in 4040Crossing the Finish Line with Executive Buy-in Track and deliver results. Frequently. • Track engagement/improvements in understandable way • If you don’t have immediate access to data, create your own • Consistently report to CEO 96% Surveyed participants at IU Health said they are moving more 40% IU Health participants decreased their BMI 60% With diabetes who decreased their hemoglobin A1C
  41. 41. Crossing the Finish Line with Executive Buy-in 41 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Takeaways What strategies and tactics will you take back with you to work? DISCUSSION BREAK
  42. 42. Crossing the Finish Line with Executive Buy-in 4242Crossing the Finish Line with Executive Buy-in FITBIT GROUP HEALTH OFFERING
  43. 43. Crossing the Finish Line with Executive Buy-in 4343Crossing the Finish Line with Executive Buy-in Fitbit believes… that staying active, being well-rested, and eating healthfully have a positive impact on individual productivity, happiness and health.
  44. 44. Crossing the Finish Line with Executive Buy-in 4444Crossing the Finish Line with Executive Buy-in Why Fitbit Works Power of a market- leading brand Enormous network of loyal users World-class ecosystem Flexible for any company
  45. 45. Crossing the Finish Line with Executive Buy-in 4545Crossing the Finish Line with Executive Buy-in Easy access to exportable reporting on activity levels and program performance. The Program Management Dashboard
  46. 46. 46Crossing the Finish Line with Executive Buy-in 46Crossing the Finish Line with Executive Buy-in “Step It Up” at IU Health • Indiana’s largest and most comprehensive healthcare system • Comprised of hospitals, physicians, allied services and health plans STEP IT UP CHALLENGE Fitbit activity-based challenge focused on increasing activity using Fitbit technology • Sold 3,000 subsidized trackers in three hours • Discounted trackers for family & friends WITH FITBIT WELLNESS • Powerful brand & connected community • Easy fulfillment, enrollment, and operation
  47. 47. 47Crossing the Finish Line with Executive Buy-in 47Crossing the Finish Line with Executive Buy-in Results: Lifestyle changes 93% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% "I'm going to continue using my Fitbit." "I'm interested in having more awareness of my daily achievements." 96% 99% 84% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% "I'm moving more." "I forsee myself moving more after the challenge ends." "The challenge motivated me to be more active with family and friends." POST-CHALLENGE RESULTS FROM COMPANY-WIDE SURVEY
  48. 48. 48Crossing the Finish Line with Executive Buy-in 48Crossing the Finish Line with Executive Buy-in Results: Employee sentiment “A better sense of self” “Taking the stairs more”“I lost 26 pounds in the challenge!” “I can really see a difference in my motivation to move more” What changes has the competition motivated in you? “Eating healthier, exercising regularly, losing weight” “I lost 11 pounds and have no intention of regaining them” “I’m maintaining increased level of activity and healthier food choices. This has become a lifestyle change for me.” What changes will you sustain as the challenge ends?
  49. 49. 49Crossing the Finish Line with Executive Buy-in 49Crossing the Finish Line with Executive Buy-in The Million Step Man Lost 10% of his body weight, normalized his cholesterol numbers, and lowered a borderline A1c number to normal. 10,000 Broviak’s initial daily step goal with the IU Health challenge. HOW HE GOT HIS START 45,000 The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step count HOW HE WAS INSPIRED 34,000 Broviak’s average daily step count in June 8 The number of miles Broviak walked every morning at 4am with his dog, Dexter 1,036,747 The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal. A CHALLENGE FROM HIS DAUGHTER
  50. 50. 50Crossing the Finish Line with Executive Buy-in 50Crossing the Finish Line with Executive Buy-in The Million Step Man Lost 10 percent of his body weight, normalized his cholesterol numbers, and lowered a borderline A1C number to normal. 10,000 Broviak’s initial daily step goal with the IU Health challenge. HOW HE GOT HIS START 45,000 The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step count HOW HE WAS INSPIRED 34,000 Broviak’s average daily step count in June 8 The number of miles Broviak walked every morning at 4am with his dog, Dexter 1,036,747 The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal. A CHALLENGE FROM HIS DAUGHTER
  51. 51. Crossing the Finish Line with Executive Buy-in 5151Crossing the Finish Line with Executive Buy-in Employee Wellness HR Executive Roundtable Wearables in the Workplace December 6, 2016 Krista Bobo, Sr. Health Education Specialist Steven Barr, Project Coordinator
  52. 52. 52Crossing the Finish Line with Executive Buy-in Objectives • Review strategy of integrating physical activity into wellbeing programming. • Discuss how Fitbit supports engagement in wellbeing at Beaumont Health.
  53. 53. 53Crossing the Finish Line with Executive Buy-in • Supports employees in providing compassionate, extraordinary care every day. • Creates “high touch” conditions for employees to thrive and feel a greater sense of wellbeing at work. • Takes a holistic approach to wellbeing, focusing on six dimensions…
  54. 54. 54Crossing the Finish Line with Executive Buy-in Dimensions of Wellbeing
  55. 55. 55Crossing the Finish Line with Executive Buy-in 2016 Strategic Framework
  56. 56. 56Crossing the Finish Line with Executive Buy-in Your Employee Wellness Program
  57. 57. 57Crossing the Finish Line with Executive Buy-in Re-Launch May, 2016! As an investment in their health, Beaumont employees are able to purchase Fitbit activity trackers at a preferred price or discounted rate through the ‘Bwell with Fitbit’ online storefronts.
  58. 58. 58Crossing the Finish Line with Executive Buy-in Process to Participate 1. Purchase a tracker, if applicable. • 1,784 ordered with subsidy • 176 through F&F storefront 2. Join the ‘Bwell with Fitbit’ group (voluntarily) for: • Ongoing inspiration and tips • Challenge opportunities
  59. 59. 59Crossing the Finish Line with Executive Buy-in Communications NEO
  60. 60. 60Crossing the Finish Line with Executive Buy-in Challenges with Fitbit Summer Challenge Go for the Gold! Parade Yourself through Thanksgiving Challenge!
  61. 61. 61Crossing the Finish Line with Executive Buy-in 2016 Challenge Data Challenge Total Steps; Avg/Day Total in Group Total Participants Met Goal Walk to Bwell, June 4 2,950,526; 9,427 376 311 156 (51%) (10,000 steps) Go for the Gold, August 3-21 69,571,867; 8,617 689 561 288 (51%) (94 Gold; 79 silver; 115 Bronze) Parade Yourself through Thanksgiving, November 24 3,339,229; 7,659 836 432 271 (63%) (5,600 steps)
  62. 62. 62Crossing the Finish Line with Executive Buy-in 2016 Dashboard Data April 15 – November 30, 2016
  63. 63. 63Crossing the Finish Line with Executive Buy-in Employees as Co-Creators
  64. 64. 64Crossing the Finish Line with Executive Buy-in Employees as Co-Creators
  65. 65. 65Crossing the Finish Line with Executive Buy-in Lessons Learned • What is going well? • Quality products • Customer service • Low administrative management • Dashboard capabilities • Areas for further development: • Promo code production • Mobile and non-activity challenges (i.e., sleep) • Continued engagement
  66. 66. 66Crossing the Finish Line with Executive Buy-in Employee Experience • High enthusiasm surrounding Fitbit • Fitbit supports ‘workplace of choice’ “Since I started using my Fitbit, I’ve been more active. I began wearing it to track my steps. I kept wearing it because it works! Wearing the Fitbit and connecting with others that use it encourages me to keep moving and working toward completing my step goal every day. When I’m more active with my Fitbit I’m encouraged to eat healthier and work out more as well.” ~ Judi S., Data Analyst
  67. 67. Crossing the Finish Line with Executive Buy-in 6767Crossing the Finish Line with Executive Buy-in NETWORKING/Q&A
  68. 68. Crossing the Finish Line with Executive Buy-in 6868Crossing the Finish Line with Executive Buy-in THANK YOU.

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