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Workshops on the web

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Workshops on the web

  1. 1. 427: Workshops on the Web PRESENTED BY Biray Alsac-Seitz, M.S.© 2013 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com
  2. 2. Leverage Education • IFJ July-August 2012 “30 Ways to Make More Money: Win the Leverage Lotto” • Develop online training programs • Deliver educational workshops online • Host certification courses online • Start a ‘small-group’ training program online • Repurpose content online© 2013 IDEA Health & Fitness Association. All RightsReserved.
  3. 3. This is the time to go online… eFitnessLearning Revolution© 2013 IDEA Health & Fitness Association. All RightsReserved.
  4. 4. This is the time to go online… “The Year of the MOOC” NY Times 11/12/2012© 2013 IDEA Health & Fitness Association. All RightsReserved.
  5. 5. CULTURE • Accepted form of learning • Learning is comparable (or better) than face-to-face workshops or courses • Trend towards non-traditional learning (“Jail-breaking” the degree) “From 2000 to 2008, the increase of undergraduates enrolled in an online course went from 8% to 20%© 2013 IDEA Health & Fitness Association. All RightsReserved.
  6. 6. TECHNOLOGY • Wireless and mobile technologies is making learning more flexible • Customized learning experience • Consistent learning experience© 2013 IDEA Health & Fitness Association. All RightsReserved.
  7. 7. LOW BARRIERS TO ENTRY “Online courses are to education today as social media was to marketing 8 years ago.” • Easy-to-Use web-based tools (i.e., Learning Management Systems - LMS) • Many free (low cost) course authoring tools • No need to have too much technical know-how • Integrates easily with current marketing (social media)© 2013 IDEA Health & Fitness Association. All RightsReserved.
  8. 8. MARKET • Increasing number of people who participate in distance learning • Targets market reaches a range of professionals and life learners “By 2014, 18.65 million people will take (at least) one online course.”© 2013 IDEA Health & Fitness Association. All RightsReserved.
  9. 9. AUDIENCE • Academic • Professional Development • Corporate • Non-Profit© 2013 IDEA Health & Fitness Association. All RightsReserved.
  10. 10. COST-EFFECTIVE • Digital materials • Sustainable / Re-usable design • Low delivery costs (no classroom, rentals, travel)© 2013 IDEA Health & Fitness Association. All RightsReserved.
  11. 11. COST-PROHIBITIVE • Time-intensive development • Technology costs • Development costs© 2013 IDEA Health & Fitness Association. All RightsReserved.
  12. 12. Workshops on the Web What purpose What problem will it serve? will it solve?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  13. 13. 1. Set Your Goals • “I want my trainers to know how to effectively train a variety of clients.” “Trainers should be able to apply specific training techniques that motivate the obese client.” • “I want more people to come to my boot-camp class.” “I want clients to be able to modify the exercises to meet their fitness level.”© 2013 IDEA Health & Fitness Association. All RightsReserved.
  14. 14. 1. Set Your Goals • GOALS: Determine course learning objectives (LO) • COURSE LOs: Determine which learning objects are used (content, practice, assessment items) • ASSESSMENT: Tie-back (measure) learning objectives© 2013 IDEA Health & Fitness Association. All RightsReserved.
  15. 15. 1. Set Your Goals • GOALS: Increase knowledge of interval training • COURSE LOs: • Define interval training • Identify the different types of interval training • ASSESSMENT: Quiz© 2013 IDEA Health & Fitness Association. All RightsReserved.
  16. 16. 2. Consider Your Audience • Who will attend your course? (FitPros? Clients? General Public? Global?) • What’s their previous online experience?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  17. 17. 3. Determine Your Time Commitment • Research time • Learning Theories (Adult Learning, Active Learning) • eLearning Best Practices • Take online courses (observe / evaluate)© 2013 IDEA Health & Fitness Association. All RightsReserved.
  18. 18. 3. Determine Your Time Commitment • Development time • Ranges from course to course • Dependent on complexity of learning objects • Approximately 90 – 132 hours to develop per hour of training (low interactivity to high interactivity) (just estimates)© 2013 IDEA Health & Fitness Association. All RightsReserved.
  19. 19. 3. Determine Your Time Commitment • Delivery time (live) • Weekly / 24/7 • Synchronous vs. Asynchronous • Your classroom presence • Social presence • Cognitive presence • Teaching presence© 2013 IDEA Health & Fitness Association. All RightsReserved.
  20. 20. 4. Get an Instructional Team Together • Education Coordinator (contact person) • Instructional Designer/Technologist (ADDIE) • Subject Matter Expert (You, another Trainer) • Primary Instructor • Assistant Instructor (TA) • Facilitator / Moderator© 2013 IDEA Health & Fitness Association. All RightsReserved.
  21. 21. 5. Evaluate Your Resources • What is your area of expertise? • What content already exists? • What activities are you good at? • What can you re-purpose?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  22. 22. 6. Delivery Parameters • 100% online vs. blended + + +© 2013 IDEA Health & Fitness Association. All RightsReserved.
  23. 23. 6. Delivery Parameters • Duration • 4-week class? • 10-week class? • 6-weeks + 2 on-site days?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  24. 24. 6. Delivery Parameters • Frequency • Are you offering it once? • Every 4 weeks? • Twice a year?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  25. 25. 6. Delivery Parameters • Enrollment size • Exclusive - 25 people • Inclusive - 25,000 people© 2013 IDEA Health & Fitness Association. All RightsReserved.
  26. 26. 7. Determine Cost • Free • Indirect revenue (from textbooks, products) • Potential revenue (from future clients) • Paid • Direct revenue© 2013 IDEA Health & Fitness Association. All RightsReserved.
  27. 27. 8. Set Marketing / Enrollment Strategy • Social Media (used to get people into your class) • Align with universities and other online courses • Set up registration process • Who else has access to an audience of learners?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  28. 28. 9. Begin Creating the Course (ADDIE) • Assess • Develop • Design • Implement • Evaluate Sound familiar?© 2013 IDEA Health & Fitness Association. All RightsReserved.
  29. 29. 10. Choose Your Technology • Hosting • Web-based (domain name, server space) • Platform – Learning Management System (LMS) • Instructional • Technology to create/support educational efforts, both in the classroom and eLearning. • 3 types of interaction • Learner-content • Learner-instructor • Learner-learner© 2013 IDEA Health & Fitness Association. All RightsReserved.
  30. 30. Google Me Biray Alsac-Seitz, MS BeFitWithBiray@gmail.com @befitt LinkedIn© 2013 IDEA Health & Fitness Association. All RightsReserved.

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