Learning basic principles of psychology can help marketers gaining a better understanding about their target audience’s behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models. Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles. "The psychology behind content: How to trigger your users’ behaviour”