The Profit Pendulum: How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Profit Pendulum:
How to STOP getting caught in the
Forever Futzing Failure Formula

... and FINALLY
START moving full
speed ahead to big
time proﬁts

ProfitModelMastery.com

Its a reality of business:


We're always "discovering" new ideas we
can apply.


can apply.

That revolutionize what we do. That finally
get us over the hump.


can apply.

That revolutionize what we do. That finally
get us over the hump.

The problem is: That’s not what saves us.
It’s what sucks us down.


What if I told you ... for a startling number of entrepreneurs



ESPECIALLY those in the early growth
phase of their business



ESPECIALLY those in the early growth
phase of their business

“Discovery” is one of THE primary
reasons their businesses FAIL

How is this possible?


Because EACH time they press
The creative RESET button
And try to apply their new discovery...



Their business grinds to a halt



Their business grinds to a halt

And their Profits never get off
the ground.


And that's a problem:


And that's a problem:
A HUGE ONE


They decide to re-write
their book (instead of
putting the one they've
already written out there).

They decide to re-write
their book (instead of
putting the one they've
already written out there).

They decide to cancel their
product launch. Instead of
bringing in a boatload of money
with the one they had planned.

They stop booking
speaking gigs until they
rework their signature talk.

They stop booking

(So no new clients fill the pipeline).

They stop booking

They spend weeks (or
months) crafting an all-new
strategic plan or mind map
integrating their big “a-ha!”

They stop booking

They spend weeks (or
months) crafting an all-new
strategic plan or mind map
integrating their big “a-ha!”

(And do it again when their
next big “a-ha!” rolls in).

The Simple Truth:


The Simple Truth:
In doing this, they ignore the hidden factors
that prove the DOWNFALL of their business:


The Simple Truth:

1 You will always discover new things


The Simple Truth:

1 You will always discover new things

2 These new ideas often put a cool new spin
on your existing message / approach.


The Simple Truth:
3
The temptation is overwhelming to
STOP EVERYTHING until you
apply this “cool new spin”.


Why that’s a really bad idea:


Why that’s a really bad idea:

FIRST … lots of folks use
"discovery" as a stealth strategy to
keep from moving ahead:


As a way to avoid risk



As a way to avoid commitment




As a way to avoid failure




As a way to avoid failure

As a way to delay the fear and uncertainty that
always accompanies growing your business.


But most important:
They ignore the fact that

But most important:
They ignore the fact that

If you wait to
TOTALLY NAIL
your message / vision / approach
before you move forward … you will
NEVER move forward.

How do you get off this endless wheel?

How do you get off this endless wheel?
By understanding the Proﬁt Pendulum.

VISION ACTION

The Profit Pendulum recognizes:

VISION ACTION


The Profit Pendulum recognizes:

Our business is always
shifting back and forth
between Vision and
Action.

This never changes. It
never goes away.
VISION ACTION



So the key becomes:

VISION ACTION



So the key becomes:

Understanding where
the Pendulum is
swinging right now in
your business ...

VISION ACTION


And knowing your
business survival
depends on:

VISION ACTION

And knowing your
business survival
depends on:

Preventing the
Pendulum from
swinging all
the way to one
side or the other.
VISION ACTION

So you don’t stop making money
when your next big discovery arrives.


So you don’t stop making money
when your next big discovery arrives.

And you actually use your Action Cycles
to get clear on where you need to go next.


Successful companies:

Unsuccessful companies:

One of the biggest distinctions between
successful companies and wanna-be's is:



Successful companies realize this.



Successful companies realize this.

Unsuccessful ones don't.


Just about every successful
business mastered the ability to
continue to make money (and
lots of it!) while at the
SAME TIME working to
integrate new discoveries.

Just about every successful
business mastered the ability to
continue to make money (and
lots of it!) while at the
SAME TIME working to
integrate new discoveries.

You rarely notice this because …

Most of their updates happen
behind the scenes.

behind the scenes.

They often use new products, offers
or campaigns to rollout their new
discoveries or message.

behind the scenes.

They often use new products, offers
or campaigns to rollout their new
discoveries or message.

And often phase in the new
approach over time.

So before you know it ...


You already view this
business through a
fresh new lens.


You already view this
business through a
fresh new lens.

Without ever realizing it
happened.

Example: Cadillac


Example: Cadillac

Moved from being known for
massive, bloated luxury cars to
zippy, sporty high-performance
models


Example: Target


Example: Target

Moved from competing solely on price
(a la Wal-Mart) to being the trendy,
fashionable discount superstore. (With
undoubtedly higher margins!)


Example: Apple


Example: Apple

Transformed themselves from a
rudderless company, just months from
bankruptcy, to the one of the most
proﬁtable companies in the world.


Not one of them did it by
stopping what they were
doing.

doing.

Disappearing.

doing.

Disappearing.

Figuring things out.

doing.

Disappearing.

Figuring things out.

And then rolling out their
all new approach.

They ALL did it by
managing the
Proﬁt Pendulum:

They ALL did it by
managing the
Proﬁt Pendulum:

Keeping the money
flowing in …

They ALL did it by
managing the
Proﬁt Pendulum:

Keeping the money
flowing in …

While working to bridge
from the old approach to
the new.

How can you pull it off?

VISION ACTION


How can you pull it off?
By realizing your
business operates as
a Profit Pendulum.
That swings back and
forth between Vision
and Action.

VISION ACTION


Understand that Successful companies:


1 Don't grind their business to a halt when
their big reframe arrives.



2 Don't penalize themselves by slowing their
revenue gears when their new "a-ha!"
comes.



2 Don't penalize themselves by slowing their
revenue gears when their new "a-ha!"
comes.

3 Master the art of walking, chewing
gum (and making money!) all at the
same time.

While Unsuccessful companies:

1 Stop their momentum when their next
revelation arrives.


revelation arrives.

2 Put all their effort into updating their
approach, philosophy or brand.


revelation arrives.

2 Put all their effort into updating their
approach, philosophy or brand.

3 Allow competitors to step into the
vacuum this creates, and snap up
their prospects.

So they continually delay the success
that could be theirs NOW ...



... by Forever Futzing until they
"get it right".



... by Forever Futzing until they
"get it right".

Always believing THIS is the tweak
that takes them over the top


The problem is:
The revelations NEVER stop.

So their business NEVER gets traction.

They are ALWAYS in revision mode.

The problem is:
The revelations NEVER stop.

So their business NEVER gets traction.

They are ALWAYS in revision mode.

And they always wonder,
“Why am I still struggling?”

So ... if you're finally ready

To get off the “Forever Futzing” treadmill


To ﬁnally ensure your big revenue
and big vision advance, side-by-side


To ﬁnally ensure your big revenue
and big vision advance, side-by-side

And start climbing your
stairway to success ...

FIRST: Realize your business is always on a
Profit Pendulum.


Profit Pendulum.

SECOND: Realize success requires that you
never allow it to swing all the way to one side or
the other.


Profit Pendulum.

SECOND: Realize success requires that you
never allow it to swing all the way to one side or
the other.

THIRD: Master the ability to bring in big money
all the time, no matter where on the Pendulum
swing you are ...


AND FINALLY:
Know exactly how the Proﬁt Pendulum
is swinging for your business at any
instant. So you avoid the extremes that
lead to failure.

So you continue:
To bring in revenue.
even while your vision / message is shifting.


So you continue:

And look for ways to knock your
message out of the park.


So you continue:

And look for ways to knock your
message out of the park.

( Even while you are launching or delivering a major offering. )


Understand …
The survival of your business depends on this.


Understand …
The survival of your business depends on this.

Businesses that spend too much time on
the Vision Swing of the Pendulum
Struggle to pay the bills.


Understand …
the Action swing of the Pendulum
Often lose their relevance


Understand …
the Action swing of the Pendulum
Often lose their relevance

And risk losing their share of the market
To someone who has their finger on the pulse
of what their prospects are yearning for.


And finally understand:
If you can’t get it out
there ‘til its perfect ...

And finally understand:
If you can’t get it out
there ‘til its perfect ...

You will NEVER
GET IT OUT THERE.

So if you’re finally ready …

To leap off the Forever Futzing Treadmill

Ride the Profit Pendulum to Success

To leap off the Forever Futzing Treadmill

Ride the Profit Pendulum to Success

And ... instead of desperately chasing the money

Get in front of the money that is desperately chasing YOU:

Discover your:
Personal Perfect Profit Model:
The Profit Model Mastery Report

its FREE.

The Profit Pendulum: How Entrepreneurs Can Stop the Futzing Failure Syndrome

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