Time flies while you are chasing the dream. In this talk about product development I will tell you why you should develop your own product, how I did it and some tips along the way.

1. TempusfugitChasingthe dream@tojans

2. DEVELOPMENT

3. DEVELOPMENT

4. Why???
DEVELOPMENT

5. Why???
DEVELOPMENTBuilding a product

6. Why???
DEVELOPMENTBuilding a productSometips

7. Why???
DEVELOPMENTBuilding a productSometipsRecap

8. DEVELOPMENT

9. Why???
DEVELOPMENT

11. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0

12. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0

13. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 consultancy

14. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 consultancy
Hi-end consultancy

15. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 Consultancy
Hi-end consultancy
Start-ups

16. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-ups
Target

17. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-ups
Target

18. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
9-5 consultancy
Hi-end consultancy
Start-ups
Target

19. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
Target

20. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
Actualpathover the last decade

21. Typicalprojects
PAYMENT
FUN/INTERESTING
0
∞
∞
0
Actualpathover the last decade

22. … thingsI’vedoneover the last 10 YEARS

23. VBA-&PL-SQLDEVforautomotiveadministration*C++DEVforsocialorg*Jr. PM/OracleDBAforsocialorg*ITManagerforfinancialservicescompany*Consultantforfinancialservicescompany*CUDI*CUDIforcreditinsurance*CUDIforcarparkmanagement*CUDIV2*OracleDBAatNationalTV*Aestethics+*ConsultantEngineeringorg*Lawsuitengineeringorgstarted*Saint-Nicholasorgvolunteer* ConsultantEnergyprovider*BREAK*Consultantrubbermatsorg*Lawsuitwon* DevicedevforOpenTablelikeorg&partnership*ConflictresolvedwithOpenTablelikeorgandpartnershipended*10Start-upsinayear*Paycentoconsultant*NDAConsultant*Problemfixerattravelorg*NDAConsultant*BadQuakeLiveplayer*Kids’soccerteamvolunteer*Localcomitteevolunteer*DDDBEFounder*ElixirLangContributor*CQRSBeersattender*IDDDtourinitiator*HappyPancakeconsultant* ARealitiesFounder/dev*ProfessionalMayonaiseMaker*Tom-Fooleryatexcellence* … thingsI’vedoneover the last 10 YEARS

24. VBA-&PL-SQLDEVforautomotiveadministration*C++DEVforsocialorg*Jr. PM/OracleDBAforsocialorg*ITManagerforfinancialservicescompany*Consultantforfinancialservicescompany*CUDI*CUDIforcreditinsurance*CUDIforcarparkmanagement*CUDIV2*OracleDBAatNationalTV*Aestethics+*ConsultantEngineeringorg*Lawsuitengineeringorgstarted*Saint-Nicholasorgvolunteer* ConsultantEnergyprovider*BREAK*Consultantrubbermatsorg*Lawsuitwon* DevicedevforOpenTablelikeorg&partnership*ConflictresolvedwithOpenTablelikeorgandpartnershipended*10Start-upsinayear*Paycentoconsultant*NDAConsultant*Problemfixerattravelorg*NDAConsultant*BadQuakeLiveplayer*Kids’soccerteamvolunteer*Localcomitteevolunteer*DDDBEFounder*ElixirLangContributor*CQRSBeersattender*IDDDtourinitiator*HappyPancakeconsultant* ARealitiesFounder/dev*ProfessionalMayonaiseMaker*Tom-Fooleryatexcellence* … it’sfun, but doingthiscomesat a COST

25. VBA-&PL-SQLDEVforautomotiveadministration*C++DEVforsocialorg*Jr. PM/OracleDBAforsocialorg*ITManagerforfinancialservicescompany*Consultantforfinancialservicescompany*CUDI*CUDIforcreditinsurance*CUDIforcarparkmanagement*CUDIV2*OracleDBAatNationalTV*Aestethics+*ConsultantEngineeringorg*Lawsuitengineeringorgstarted*Saint-Nicholasorgvolunteer* ConsultantEnergyprovider*BREAK*Consultantrubbermatsorg*Lawsuitwon* DevicedevforOpenTablelikeorg&partnership*ConflictresolvedwithOpenTablelikeorgandpartnershipended*10Start-upsinayear*Paycentoconsultant*NDAConsultant*Problemfixerattravelorg*NDAConsultant*BadQuakeLiveplayer*Kids’soccerteamvolunteer*Localcomitteevolunteer*DDDBEFounder*ElixirLangContributor*CQRSBeersattender*IDDDtourinitiator*HappyPancakeconsultant* ARealitiesFounder/dev*ProfessionalMayonaiseMaker*Tom-Fooleryatexcellence* Opportunitäts
kosten
… it’sfun, but doingthiscomesat a COST

26. Opportunitäts
kosten

27. Opportunitäts
kosten
Eng: Opportunity cost

28. Opportunity cost

29. Opportunitäts
kosten
Eng: Opportunity cost

30. Opportunitäts
kosten
Eng: Opportunity cost
-1

31. opportunity

32. Opportunity yield

33. transferof learning
Opportunity yield

34. transferof learning
Programming -methodologies–domain –UX -,,,
Opportunity yield

35. transferof learning
Seth Godin –The differencebetweena failure anda mistake
Opportunity yield

36. transferof learning
Failure is goodifconsequencesare manageable
Opportunity yield

37. Opportunity yield

38. Expandyournetwork
Opportunity yield

39. Expandyournetwork
Get toknowthe in-crowd
Opportunity yield

40. Expandyournetwork
Get knowntothe in-crowd andthe public
Opportunity yield

41. Expandyournetwork
User groups–conferences –blog –tweet
Opportunity yield

42. Expandyournetwork
Learning is part of the process
Opportunity yield

43. Expandyournetwork
User groups–blog –tweet–non-profit volunteering
Yieldof opportunity

44. Expandyournetwork
Andlast but notleast:
Opportunity yield

45. Expandyournetwork
Non-profit volunteering
Opportunity yield

46. Opportunity yield

47. Set yourownGOALS
Opportunity yield

48. Set yourownGOALS
Life-work-balance/ Learning / Environment / …
Opportunity yield

49. Set yourownfinancialGOALS
Opportunity yield

50. My financialGOAL:
Opportunity yield

51. Make justenoughmoney toget bywhiledoingthis:
Opportunity yield

52. Make justenoughmoney toget bywhiledoingthis:

53. I have FAILED multiple times,

54. but thistime I mightbeon tosomething*

55. but thistime I mightbeon tosomething*
* Notthereyet, but way betterthenmypreviousattempts

56. Why???
DEVELOPMENT

57. Why???
DEVELOPMENT

58. Why???
DEVELOPMENTBuilding a product

60. Goodidea

61. Buildan

62. Buildan

63. Minimum ViableProduct
Buildan

64. Minimum ViableProduct
Buildan

65. Let’stryagain

66. Goodidea

67. Buildan

68. Buildan

69. Minimum SellableProduct
Buildan

70. Minimum SellableProduct
Buildan
Mightbejusta sketch, or a story…

71. Trytosellit

72. Trytosellit
Andlearnto

73. Trytosellit
Andlearnto
LISTEN

74. Trytosellit
Andlearnto
LISTEN
Listeningishardwhenyoutrytosell

75. Ifyouare unabletosellin person

76. Ifyouare unabletosellin person
Yourideais notgoodenough, so

77. Ifyouare unabletosellin person
Yourideais notgoodenough, so
Think&Pivot

78. Ifyouare unabletosellin person
Yourideais notgoodenough, so
Think&Pivot
Innovationcomesfromcross-contamination

79. My idea

80. NoTimeForInternet.com

81. NoTimeForInternet.com
Everybodylovedit

82. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit

83. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit

84. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit

85. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit

86. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit

87. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit
MaybeI couldbuilda website todesign yourownhouse extension?

88. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit
MaybeI couldbuilda website todesign yourownhouse extension?

89. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit
MaybeI couldbuilda website todesign yourownhouse extension?“I’dlove tohave that”

90. NoTimeForInternet.com
Everybodylovedit
But nobodywantedtopayforit
MaybeI couldbuilda website todesign yourownhouse extension?“I’dlove tohave that”

91. Link

95. SUCCESS!

96. SUCCESS!
It tookme2 years
toget tothisphase

97. 6 months, 5 iterationsandhundredsof UX tests later

98. Link

99. SUCCESS!

101. “Opportunitiesmultiply
as theyare seized.” Sun Tzu, “The art of war”

102. Why???
DEVELOPMENTBuilding a product

103. Why???
DEVELOPMENTBuilding a product

104. Why???
DEVELOPMENTBuilding a productSometips

106. Disclaimer
But first a

108. Correlation
Does NOTimply

109. Statistical relevanceN = 1
Correlation
Does NOTimply

112. @Ziobrando’slaw

113. The amountof energynecessarytorefutebullshit is anorder of magnitude biggerthantoproduce it

114. @ziobrando’slaw: B.A.P.
AMOUNT OF BS
EFFORT REQUIRED
0
∞
∞
0

115. Disclaimer
End of the

117. Goal?
Whatis your

118. Goal?
Whatis your

119. Goal?
Whatis your

120. Goal?
Whatis your
Get as manyusers as possible?

121. Goal?
Whatis your
Get as manyusers as possible?
Mine is simple

122. Goal?
Whatis your
Get as manyusers as possible?
Mine is simple
BUILD ALARGE ENOUGH RECURRING INCOME

124. Recurringincome
The secretstobuilding a large enough

125. Recurringincome
The secretstobuilding a large enough

126. Recurringincome
The secretstobuilding a large enough
1. Charge money

127. 1. Charge money

128. Get a financial commitment
1. Charge money
putting in a lot of effort
tomatoSEEDSstory

129. Get a financial commitment
1. Charge money
putting in a lot of effort

130. Recurringincome
The secretstobuilding a large enough
1. Charge money

131. Recurringincome
The secretstobuilding a large enough
1. Charge money
2. Monthlygoal (users x rate/month)

132. 2. Monthlygoal (users x rate/month)

133. 2. Monthlygoal (users x rate/month)
How canyoureduce
Of notachievingthis
Build& theyshallcome

134. 2. Monthlygoal (users x rate/month)
How canyoureduce
Of notachievingthis

135. Recurringincome
The secretstobuilding a large enough
1. Charge money
2. Monthlygoal (users x rate/month)

136. Recurringincome
The secretstobuilding a large enough
1. Charge money
2. Monthlygoal (users x rate/month)
3. Consideryourmarket

137. 3. Consideryourmarket

138. Whodo youthinkwillpay
amounts, peopleor businesses?
3. Consideryourmarket
My bet is onbusinesses

139. Whodo youthinkwillpay
amounts, peopleor businesses?
3. Consideryourmarket

140. Recurringincome
The secretstobuilding a large enough
1. Charge money
2. Monthlygoal (users x rate/month)
3. Consideryourmarket

141. Recurringincome
The secretstobuilding a large enough
1. Charge money
2. Monthlygoal (users x rate/month)
3. Consideryourmarket
4. Trytofindanentry point

142. 4. Trytofindanentry point

143. 4. Trytofindanentry point
Most companies needtime to
findanentry point andevolve…
A sponsor, anicheor a user group

144. 4. Trytofindanentry point
Most companies needtime to
findanentry point andevolve…

145. Why???
DEVELOPMENTBuilding a productSometips

146. Why???
DEVELOPMENTBuilding a productSometips

147. Why???
DEVELOPMENTBuilding a productSometipsRecap

148. WHY
DEVELOPMENT

149. WHY PRODUCT DEVELOPMENT

150. 1.Evolve
Always belearning
WHYPRODUCT DEVELOPMENT

151. 2. Buildyournetwork& reputation
It’s bothfunandgratifying
WHYPRODUCT DEVELOPMENT

152. 3. Aimforself-definedgoalsAchievethemsetting smaller goals
WHYPRODUCT DEVELOPMENT

153. 3. Aimforself-definedgoalsAchievethemsetting smaller goals
WHYPRODUCT DEVELOPMENT
Enjoythismoment, forthismomentis yourlife. OmarKhayyam

154. HOW
DEVELOPMENT

155. HOW PRODUCT DEVELOPMENT

156. 1.Findanidea
Yourfirst onewillprobablybebad
HOW PRODUCT DEVELOPMENT

157. 2. BuildanM.S.P.
As cheaplyas possible
HOW PRODUCT DEVELOPMENT

158. 3. Sellit& listen
Pivot untilsucces is achieved
HOW PRODUCT DEVELOPMENT

159. 3. Sellit& listen
Pivot untilsucces is achieved
HOW PRODUCT DEVELOPMENT
Youhave tolearnthe rulesof the game. Andthenyouhave tolearntoplaybetterthananyoneelse. Albert Einstein

160. TIPS
DEVELOPMENT

161. TIPS PRODUCT DEVELOPMENT

162. 0.1 Get inspired
But don’tassumeitwillworkforyou
TIPS PRODUCT DEVELOPMENT

163. 0.2 B.A.P.
Common sense shouldsave your*ss
TIPS PRODUCT DEVELOPMENT

164. 1. Charge money
Upfrontifpossible
TIPS PRODUCT DEVELOPMENT

165. 2. Set goals
Andreducerisks
TIPS PRODUCT DEVELOPMENT

166. 3. Finda goodmarket
Do notassume, get out & askforcommitment
TIPS PRODUCT DEVELOPMENT

167. 4. Get anentry point
Onceyou’rein, you’rein
TIPS PRODUCT DEVELOPMENT

168. 4. Get anentry point
Onceyou’rein you’rein
TIPS PRODUCT DEVELOPMENT
Ifyouare notfailingeverynowandagain, it’sa signyou’renotdoinganythingveryinnovative. WoodyAllen

169. Why???
DEVELOPMENTBuilding a productSometipsRecap

170. Why???
DEVELOPMENTBuilding a productSometipsRecap

171. @ToJanshttp://tojans.meQuestions?