Training Programme designed for Small and Medium business and Young (new entrant) people in public relations. Training covers PR ideas and strategies for SMEs. Social media tips plus live session and traditional media strategies for SMEs.

1. WARNING!!!
THIS IS A DIY
TRAINING
www.myskillshopng.com |||| 08098023336 ||| @Theskillshopng

2. A Synergy Between
QV3 Public Relations Services
and The Skills Shop
Powered by: Professional Exams Tutors
Innovation . Excellence. Performance
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3. IT’S A
“DO IT
YOURSELF”
Session
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4. If you run your own SMALL and MEDIUM SIZED business or
represent your organisation by managing its internal and external business
THEN THIS TRAINING IS
communication,
FORYOU.
It is designed to equip participants with FUNDAMENTAL PUBLIC
RELATIONS, SOCIAL MEDIA and TRADITIONAL MEDIA SKILLS that will
improve their effectiveness in communicating with their customers,
members, the media and other relevant stakeholders.
www.myskillshopng.com |||| 08098023336

5. WHY SHOULD YOU ATTEND?
REASON ONE:
It will help you manage your entire business communication, providing
CREATIVE IDEAS and ADVISE to help you MAXIMIZE your Communication
Investment.
REASON TWO:
It will also PROVIDE SIMPLE but EFFECTIVE ways to MEASURE and
EVALUATE all your business communication CHANNELS to ensure that they
are CONSISTENT with your business INTENTIONS and ultimately INCREASE
MARKETING OUTCOMES
www.myskillshopng.com |||| 08098023336

6. Training Focus:
• Understanding the concept of public relations and applying it for a
Small and medium business
• Measuring and evaluating Public relations results and Outcomes
• Social Media Strategies for Small and Medium business
• Understanding business writing and how to write press releases,
feature articles and other creative public relations tools
• Learn how to build relationship with the media to increase
awareness for your business *Hot topic*
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7. Training Format
Training shall be broken down into 3 core sessions
1. Fundamental PR SKILLS & Ideas for SMEs
2. Using Social Media to boost sales and
business performance…(ideas & strategies +
LIVE SESSION
3. Leveraging on the Traditional Media for
business exposure(Case studies and practical)
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8. FOR WHOM:
• Entrepreneurs and Small Business owners
• Young(new entrant) Public Relations Practitioners
• Church Leaders, Secretaries and communication
officers
• Public Relations Students
• Non-Governmental organisation
www.myskillshopng.com |||| 08098023336

9. Training Dates:
LAGOS: SAT. 10th November, 2012
ABUJA: SAT. 1st December, 2012
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10. TRAINING/
INVESTMENT FEE: N15, 000
TRAINING FEE COVERS:
Training Materials, Lunch, a compiled media list, clinical/consultancy session
after training, Certificate of participation
and
BONUS: 3 month post training Consultancy for the first 15
participants that register.
WANT TO SAVE MORE ON THE
TRAINING FEE ?: SEE NEXT SLIDE
www.myskillshopng.com |||| 08098023336

11. SAVE N5000 for early
registration :
REGISTER with N10,000
1st – 30th OCT
from
2012
www.myskillshopng.com |||| 08098023336

12. HOW TO REGISTER:
Step 1: Pay training fee into Account:
ACCOUNT NAME: Professional Exams Tutors
ACCOUNT NUMBER: 0111453587
BANK: Guaranty Trust Bank (GTB)
Step 2: Send teller number, branch of payment, to 08098023336
Step 3: You will receive a registration Code that would be used
to complete registration online at ww.myskillshopng.com/register
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13. TRAINING CAPACITY:
For purpose of effective training delivery and to
provide ample opportunity for interactions
among participants, the training capacity is
restricted to 30 participants only
for each training venue.
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14. HOW TO PREPARE FOR THE
TRAINING
Step 1: Make payment and Book a slot to participate
Step 2: Draft a Brief summary about your business (IF YOU ARE
AN ENTREPRENEUR, highlighting what your business
communication challenge is…
OR your organization's/NGO communication challenge(IF YOU
WORK WITHIN AN ORGANISATION)
Step 3: Send your brief to training@myskillshopng.com
Step 4: COME PREPARED to learn to take your BUSINESS
COMMUNICATION to the NEXT LEVEL.
Note that Step 2 and 3 applies only to the first 15
participants to REGISTER www.myskillshopng.com |||| 08098023336

15. TAKE ACTION AND WIN!!!
1. Recommend this training to your friends and
colleagues and follow up till they register
2. Sign up on twitter, follow @Theskillshopng
3. Tweet about the event and what you expect to
achieve through this event.
4. THE BEST 5 Twitter Handle with the MOST tweets
about the event GETS ONE MONTH BLACBERRY
SUBCRIPTION or its EQUIVALENT.
It’s a WIN-WIN……. And its fun too…..
www.myskillshopng.com |||| 08098023336

16. FOR MORE INFORMATION
Email: training@myskillshopng.com
Website: www.myskillshopng.com/theprmasterclass
Blackberry PIN: 222B6C42
08098023336, 08058586158
Facebook: www.facebook.com/THESKILLSHOPCLUB
Follow on Twitter: @TheSkillShopng for update
on the event.
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17. SEE YOU THERE
THE SKILLS SHOP
Hands-on and Practical
Business Communication Trainings.
www.myskillshopng.com
www.myskillshopng.com |||| 08098023336