SlideShare a Scribd company logo
hello
Our objective
Continuous
Improvement
It’s not about
being the best
It’s about
being better
than you were
yesterday
We all wanna
be better designers
better at what we do
create cool & beautiful
stuff
Feedback
plays a critical role in
the design process.
ghost collaboration
pot-shots
what happens today?
Worst of all:
there’s no
meeting at all.
Design Reviews
Who uses it?
*Design review
A design review is a milestone within a
product development process whereby a
design is evaluated against its
requirements in order to verify the
outcomes of previous activities and
identify issues before committing to -
and if need to be re-prioritise - further
work. The ultimate design review, if
successful, therefore triggers the
product launch or product release.
So we developed a
formal process
why?
1. Be Better at Critique & be open to
critique
2. Ask why?
3. Be good at meetings/calls
4. Find what ways work for your team
5. Don’t lose quality
6. Include Dev’s
7. Clear up objectives
9. Everyone can be better
Rules
Every project must have at least 1
critique session every 2 weeks
No more than 6 people per session, to
keep things moving
Bring new people to each session, so we
get a broad perspective
The project's primary designer should
be present to run the review and hear
feedback firsthand
TeamReviewers Moderators
TeamReviewers Moderators
Not all feedback is good
Don’t be scared
Things to keep in mind
Keep things moving—don’t let a
discussion drag on or let 1 person
dominate the discussion
If people disagree with an idea, write it
down to vote later
Remember that not all feedback is good—
plan to disregard many ideas
After the review, work
with the feedback
You are
not your
designs.
Gracias!

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The Power of the Design Review