As part of Legacy Foresight's 2016 - 2017 In-Memory Learning Circle, Palladium Digital conducted extensive social listening (contact Legacy Foresight for more information). Here, Dan Spicer outlines the power of social media, trends, growth and the importance of building meaningful relationships by charities with their supporters.

1. LegacyForesight
Legacy Foresight are Europe’s foremost analysts of the
legacy and in-memory giving sectors.
We appraise the state of the markets, produce income
forecasts and research into donor motivations.
With over twenty years experience, we work with over one
hundred leading charities across Europe.
Authoritative Benchmarking
Trusted Forecasts
Stimulating Research
Illuminating Consultancy

2. The Power of Social
Legacy Foresight – Feb 2017
Social Business Consultant
Let’s be friends J -> @DanSpicer
Dan Spicer

3. It’s not about likes, retweets, mentions,
fans or followers.
It’s about transforming social messages
into meaningful relationships.

4. 2016/1720152014

5. Monthly active users
10 million!
13 million!
14 million!
32 million!

6. Respect The Platform
#1 Social Media Platform (Scale)
Powerful Paid Media Targeting
Video Marketing
Algorithmic
Analytics and Insights
Real-Time Marketing
1:1 Interaction
Hashtags and Lists
Influencer Outreach
Media and News

7. Respect The Platform
Rich-Media Platform
Powerful Paid Media Targeting
Rapidly Growing User Base
Attention and Engagement
New (ish) Kid on the Block
<25 Demographic
Growing Ad Products
Attracting Serious Content Creators

8. 2011! 2012! 2013! 2014! 2015!
25!
50!
75!
100!
PAID REACH ON FACEBOOK
AVG. ORGANIC REACH
ON FACEBOOK
FRIENDS
OF FANS!
ANYBODY ON
FACEBOOK!
FANS!
*Social@Ogilvy report!
Declining organic reach

9. 135 advocates are more powerful than 1,000,000 fans*
>135 1M
*135 X 338 average Facebook friends (Pew) X 33% of visibility (Business Insider) = 15,210 Reach
versus 1,000,000 Facebook fans X 1.5% of visibility (Valleywag research) = 15,000 Reach
Extending organic reach

11. Consume
Curate
Create
90-9-1

12. Thank You!
Social Business Consultant
Dan Spicer
Let’s be friends J -> @DanSpicer

13. Legacy
Foresight
www.legacyforesight.co.uk
Ashingate
East Chiltington
East Sussex
BN7 3AU
020 3286 5275
How are we performing?
Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly
on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications
and values. Each client receives tailored reports, comparing their performance against their peers -
whether by cause area, age or size.
What’s in the pipeline?
Our forecasting team can project the number and value of gifts you receive over the next five years.
Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with
financial planning and risk management. These are backed up by clear commentaries, aimed at
busy managers and trustees.
What’s on the horizon?
Our scenario-building service provides an objective view of your future direction and potential.
Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's
positioning, performance and plans with deep-rooted market trends, to create a spectrum of
future possibilities.
What do our donors think?
We manage bespoke research projects to explore emerging issues. Some projects are
commissioned by specific charities, while others are funded by groups of clients, who share their
experience, insights and data. This collaborative approach not only cuts costs; it can also save time
and create opportunities for joint campaigning.