The Power of She Unleashing the Potential of Women.pdf

I N D I A
W RLD
February, 2024
www.cioworldindia.com
Untapped Potential
Unlocking the
Power of Women
for a Brighter Future
An Exemplar Inspiring Individuals and Industries
via the Crossdoor to Future
Sonia
Middha
The Power of She:
Unleashing the
Potential of
Women World Women Connect
Building a Global
Network for
Women's
Empowerment
Sonia Middha,
Founder and CEO
Crossdoor

n societies across the globe, women constitute an
Iinvaluable yet often underutilized resource. The
untapped potential of women represents a missed
opportunity for progress and prosperity, not only for
individuals but for entire communities and nations.
Recognizing and harnessing the power of women is not just
a matter of equality; it is a strategic imperative for building
a more inclusive and prosperous world.
The potential of women spans every facet of society, from
the economy and politics to education, healthcare, and
beyond. When women are empowered to fully participate in
the workforce, economies thrive, businesses prosper, and
communities ﬂourish. Studies have consistently shown that
increasing women's participation in the labour force leads to
higher productivity, increased GDP growth, and greater
innovation.
Meet the League
of Future’s Powerful
Catalysts

Editor’s
Note
Moreover, investing in women's education and healthcare
has far-reaching benefits, not only for women themselves
but for future generations as well. Educated women are
more likely to delay marriage, have fewer children, and
invest in their families' well-being, leading to improved
health outcomes, lower infant mortality rates, and higher
levels of human development.
In the political arena, the representation of women is
essential for ensuring that the diverse perspectives and
priorities of all segments of society are taken into account.
Women bring unique insights and experiences to the
policymaking process, leading to more inclusive and
effective governance. When women are given the
opportunity to lead, they often prioritize issues such as
education, healthcare, and social welfare, leading to policies
that benefit society as a whole.
Despite the progress that has been made in recent decades,
women continue to face barriers to full participation and
equality in many parts of the world. Discriminatory laws
and social norms, lack of access to education and
healthcare, and gender-based violence are just some of the
challenges that women confront on a daily basis.
Addressing these barriers requires concerted action at all
levels of society, from governments and businesses to
communities and individuals.
Empowering women is not just the right thing to do; it is
also the smart thing to do. By unlocking the full potential of
women, we can build a more prosperous, equitable, and
sustainable future for all. It is time that we, at CioWorld
India recognizes ‘The Power of She: Unleashing the
Potential of Women,’ to create positive change in the
world.

Cover
Story
An Exemplar Inspiring Individuals and Industries
via the Crossdoor to Future
Sonia
Middha
06
06

Untapped Potential
Unlocking the
Power of Women
for a Brighter Future
World Women Connect
Building a Global
Network for
Women's Empowerment
18
An Intellectual Property Empowerer –
Shraddha Singh Chauhan:
Your Patents’ Protector
24
The Entrepreneurial Spirit:
Honouring the Trailblazing
Journey of Sowmya Moni
32
Sunila Awasthi:
Empowering Women in Law
and Driving Positive Change
Within the Legal Profession
36
Swati Bala:
Challenging the Status Quo
by Redeﬁning the Meaning
of Successful Women
Contents
Proﬁles
Ar cles
14 28

An Exemplar Inspiring Individuals and
Industries via the Crossdoor to Future
Our approach at Crossdoor is
rooted in the no on of
partnership, guided by
principles of trust,
transparency, and respect.
Sonia
Middha

I
C
O
V
E
R
S
T
O
R
Y
Sonia Middha,
Founder and CEO
Crossdoor
n the dynamic landscape of
Imodern business, where
innovation and fresh
perspectives are the currency of
progress, Sonia Middha stands as a
beacon of change. As the Founder
and CEO of , Sonia has
Crossdoor
carved a path that transforms
organisations and reshapes entire
industries. With a decade of
valuable experience, Sonia
embarked on a journey to
revolutionize every sector she
touched.
In 2015, Sonia breathed life into
Crossdoor with a vision to bridge
the gap between speciality sectors
and talented individuals hungry for
opportunity. She recognized that to
truly alter the course of an industry,
one must embrace the ingenuity and
strategic acumen of the younger
generation. Sonia's unwavering
belief in the power of fresh
perspectives and innovative
thinking propelled her to create and
lead Crossdoor on a mission to
redeﬁne traditional norms and
practices.
At the heart of Sonia's philosophy
lies a profound understanding that
changing an organization's fate
requires more than just talented
resources—it demands a cultural
shift, a willingness to embrace
diversity, and a commitment to
fostering growth. Through
Crossdoor, Sonia has opened doors
to brighter prospects, championing
inclusivity and empowerment every
step of the way.
Crossdoor - The Bridge Between
Dream Recruiters and Top Talent
Crossdoor is the nexus between
dream recruiters and the talent they
seek to cultivate. Sonia says,

“We firmly believe that an
organization's willingness to embrace
change is the cornerstone of staying
ahead of the curve in today's rapidly
evolving business landscape.”
Crossdoor's mission is to facilitate the
realization of this ethos by
empowering businesses to build a
reliable, competent, and diligent
workforce.
She shares, “Our approach at
Crossdoor is rooted in partnership,
guided by principles of trust,
transparency, and respect. We
understand that every organization has
unique needs and aspirations, and our
commitment is to fully grasp and
honour these intricacies.” By aligning
themselves closely with their clients,
Sonia says they ensure that their
solutions add maximum value,
precisely tailored to their business
requirements.
Central to their methodology is a
dedication to comprehensive screening,
training, and inducting candidates,
relieving their clients of the burden of
recruitment logistics. With Crossdoor’s
support, businesses can redirect their
focus towards core operations,
confident that their workforce needs
are being expertly managed by Sonia
and her expert team of recruitment
professionals.
Drawing upon their wealth of
experience, they have successfully
aided startups and established
companies in establishing their captive
offshore teams. Sonia says, “Our
unique onsite/offshore global delivery
model is designed to magnify the
synergies between human-resource
economy and efficiency, enabling
organizations to pursue and deliver
excellence on a global scale.”
At Crossdoor , they are not merely an
idea—they are a catalyst for

transformation, bridging the gap
between ambition and achievement.
“With our unwavering commitment to
excellence and innovation, we stand
ready to guide our clients towards a
future where their recruitment dreams
are realized and their talent potential
fully unleashed,” states Sonia, whose
exciting journey of entrepreneurship is
an inspirational tale for other aspiring
entrepreneurs, especially women to
realize the immense power they hold in
themselves.
A Trailblazer’s Tale
Sonia's journey is nothing short of a
trailblazing saga of
entrepreneurship—a testament to the
power of determination, resilience, and
unwavering ambition. Reflecting on
her beginnings, Sonia recalls, “I
always wanted to be an entrepreneur
and run my own company.” In mid-
2015, fuelled by her entrepreneurial
spirit, she boldly decided to quit her
job and embark on the path of building
her firm.
With the dream of making a significant
mark in the business world, Sonia
named her venture Crossdoor.
However, she faced a significant
hurdle—a lack of financial resources.
Hailing from a middle-class
background, she didn't have the luxury
of a substantial bank balance to
kickstart her entrepreneurial journey.
Undeterred by these challenges, Sonia
refused to let her dreams be stifled, or
her motivation wane.
Armed with only a modest sum in her
bank account, Sonia took the leap of
faith. She hired one employee
alongside herself and transformed a
humble corner of her home into the
headquarters of Crossdoor. With just
two tables and chairs, Sonia began her
entrepreneurial odyssey, symbolizing
the epitome of starting from scratch
The Power of She: Unleashing the Poten al of Women
and building from the ground up.
Leaving the security of a salaried job
behind was undoubtedly a daunting
decision. Yet, Sonia's unwavering
determination to carve out a name for
herself in the entrepreneurial realm
propelled her forward. Her singular
goal was clear—to make her dreams a
reality, one step at a time.
Through perseverance, grit, and a
steadfast commitment to excellence,
Sonia has turned her entrepreneurial
vision into a tangible reality. Today,
Crossdoor stands as a reputable name
in the recruitment industry, a testament
to Sonia's indomitable spirit and the
dedication of her supportive team.
As Sonia reflects on her journey, she
acknowledges the invaluable lessons,
experiences, and achievements that
have accompanied her. While there is
still much ground to cover, Sonia takes
pride in the progress and milestones.
Her entrepreneurial saga inspires
aspiring business leaders everywhere,
proving that with determination and
passion, even the loftiest dreams can
be realized.
Her Guiding Philosophy
At the heart of Crossdoor lies a guiding
philosophy rooted in understanding
and fulfilling the unique needs of its
clients. As Sonia, the founder,
emphasizes, “We try and understand
the need and the exact criteria to hire
people from the customer that we work
with.” This commitment to
comprehension forms the cornerstone
of their approach, as they believe that
by truly grasping their clients'
requirements, team Crossdoor can
deliver tailored solutions that exceed
expectations.
“With this principle in mind, we go
above and beyond to support our
clients with readily available options.
Through meticulous pre-screening,
including basic technical assessments,
we ensure that the candidates we
present are qualified and aligned with
our clients' specific needs. This
proactive approach streamlines the
recruitment process and empowers our
clients to make informed decisions,
enabling them to secure the right
candidates swiftly and efficiently.”
At Crossdoor, their guiding philosophy
is not just about filling vacancies; it's
about forging lasting partnerships built
on trust, transparency, and mutual
understanding. Sonia adds, “By
prioritizing our clients' needs and
delivering exceptional service at every
turn, we strive to be more than just a
recruitment agency—we aim to be a
trusted ally on their journey towards
success.”
An Evolutionary Ethos
Crossdoor embodies an evolutionary
ethos that recognizes the dynamic
nature of the entrepreneurial landscape.
At the core of its approach is a
commitment to staying ahead of the
curve and anticipating the evolving
Don’t get
disheartened about
not ge ng something
in life: There’s always
a door of opportunity
wai ng for you.

needs of its clients. As Sonia aptly
describes, “The entrepreneurial
landscape is continually evolving.” In
response to this perpetual flux, they
have developed a unique selling
proposition (USP) to provide
immediate joiners with a distinct
advantage.
“Central to our USP is the concept of
pre-screening candidates at two levels,
a process meticulously conducted at
our end. This proactive approach
allows us to present our clients with a
curated selection of top-tier
candidates—essentially, the cream of
the crop.”
By investing considerable time and
effort into this two-step screening
process, the team led by Sonia ensures
that their clients' time and energy are
preserved, streamlining the recruitment
“By leveraging our USP to provide
immediate joiners with pre-screened
candidates, we strive to redefine the
recruitment experience, setting new
standards of excellence in an ever-
evolving entrepreneurial landscape,”
says Sonia, whose leadership at
Crossdoor is nothing short of an
inspirational force, driven by a
profound belief in the power of
connection, respect, and mutual
appreciation within the workplace.
An Inspirational Leadership Force
As she reflects on her leadership style,
Sonia shares, “I have people working
in my organization from day one.” This
enduring loyalty is a testament to
Sonia's exceptional leadership, as she
creates an environment where
employees feel valued, motivated, and
truly part of a cohesive team.
Sonia's leadership philosophy is
anchored in the understanding that
genuine connection is the cornerstone
of a thriving work culture. She believes
emotional and mental alignment with
one's work family is essential for
fostering a collaborative and united
team dynamic.
By nurturing an environment where
everyone feels emotionally invested in
their work and connected to their
colleagues, Sonia cultivates a sense of
unity and shared purpose that
transcends traditional hierarchical
structures.
Central to Sonia's leadership approach
is the unwavering value she places on
trust, respect, and inclusivity. She
recognizes the importance of
empowering her team members by
valuing their suggestions, opinions,
and contributions. In doing so, Sonia
fosters a culture of open
communication and mutual respect,
process and minimizing the likelihood
of rejections.
While this approach may require
additional resources and time
investment on Sonia and her team’s
part, they firmly believe that the
benefits far outweigh the costs. “By
presenting our clients with pre-
screened candidates who have
undergone rigorous evaluation, we
empower them to make more informed
hiring decisions.” This not only
accelerates the recruitment process but
also enhances the likelihood of
securing talent that is not only qualified
but also seamlessly aligned with their
clients' specific needs and expectations.
Crossdoor ' evolutionary ethos is
epitomized by its proactive approach to
recruitment, characterized by
innovation, efficiency, and a relentless
commitment to client satisfaction.

where every voice is heard, and every
perspective is valued.
Sonia's inspirational leadership force
lies in her ability to instil a sense of
belonging, purpose, and fulfilment
within her organization. By prioritizing
the well-being and satisfaction of her
team members, she not only cultivates
a positive and productive work
environment but also ensures the long-
term success and growth of Crossdoor.
In Sonia's leadership, employees find
not just a boss but a mentor, a
supporter, and a champion of their
professional and personal
development.
Crossdoor's Equilibrium
Crossdoor maintains a steadfast
equilibrium, balancing the dynamic
demands of the market with a
commitment to continuous learning
and growth. As Sonia affirms, “We try
to keep ourselves updated with the
market trends; we keep updating our
skills and knowledge, which helps us
do the pre-screening.”
This proactive approach ensures that
Sonia and her team remain at the
forefront of industry developments,
equipped with the latest insights and
expertise to navigate the ever-evolving
recruitment landscape effectively. By
staying abreast of market trends and
honing their skills, they enhance their
ability to conduct thorough and
effective pre-screening processes,
ultimately delivering tailored solutions
that meet the evolving needs of their
clients.
At Crossdoor , equilibrium is not just a
goal; it's a guiding principle that drives
their continuous pursuit of excellence
and ensures that they remain agile,
adaptive, and indispensable in an ever-
changing marketplace.
Our unique onsite/offshore global
delivery model is designed to magnify
the synergies between human-resource
economy and efficiency, enabling
organiza ons to pursue and deliver
excellence globally.

A Transformational Innovator
Sonia embodies the essence of a
transformational innovator,
spearheading Crossdoor on a growth,
evolution, and adaptability journey.
Reflecting on the company's humble
beginnings, Sonia recalls, “When we
started in 2015, we just had one
customer, one startup for which we
were working.”
However, through Sonia's visionary
leadership and unwavering dedication
to excellence, Crossdoor has
transformed remarkably. Today, the
company boasts partnerships with top
multinational corporations, a testament
to Sonia's ability to navigate and thrive
in an ever-changing business
landscape. Yet, despite this ascent to
prominence, Sonia remains committed
to working with growing organizations,
recognizing the invaluable insights and
learning opportunities they present. By
engaging with diverse clients and
witnessing firsthand the challenges
they face, Crossdoor continues to
evolve as a continuous learner,
adapting its strategies and services to
meet the changing needs of its
clientele. In Sonia, Crossdoor has
found a leader and a visionary
trailblazer, driving innovation and
transformation in recruitment.
In the realm of entrepreneurship,
technology plays a pivotal role in
enhancing efficiency. Sonia believes in
it ardently, “We work on all
technologies in the market. This way,
we keep ourselves updated with the
new trends in the market, and it also
helps us move one step ahead of
others.”
Sonia also believes that the workforce
is the cornerstone of any successful
organization. Thus, Sonia says they
have timely training to foster a culture
of growth, skill development, and
empowerment among her employees.
“We request knowledgeable, senior-
positioned people in the companies we
work with to have knowledgeable
sessions every six months. So that we
may help them find the best-suited
people. At the same time, we keep our
skills developed and updated.”
A Future Visionary
The COVID-19 pandemic has reshaped
industries globally. Crossdoor
combined virtual and in-person
interviews during that time to make the
hiring process smoother. It also helped
in increasing standards due to the
associated cost and time savings. The
hybrid workforce of onsite and remote
employees became more normalized.
Increased engagement, lower costs and
a shorter hiring process are benefits of
the shift to internal mobility. However,
the biggest benefit, according to Sonia,
was improved retention.
Today, every business goes beyond the
physical realm, touching on digital
transformation, constant consumer
engagement, and virtual user
experience. “We help our customers
redesign and build recruiting programs
as well, which helps us design a world-
class candidate experience,” says
Sonia. Crossdoor believes in giving the
best quality/best talent. “We not only
focus on customer satisfaction but also
ensure a seamless candidate
experience.”
In her advice to aspiring entrepreneurs,
especially women, Sonia says, “Don’t
get disheartened about not getting
something in life. There’s always a
door of opportunity waiting for you.”
Reshaping the Present
Looking to the future, aims
Crossdoor
to dream even bigger and brighter with
every passing day. Sonia reveals, “We
aim to have our offices in different
cities across Pan India and spread our
talent in all directions so that
Crossdoor soon becomes India’s
number one recruitment company.”
The number of effort you put in will
always decide your success story. “So,
we ensure our efforts are always in the
right direction and helping us reach
our dream of coming into the top ten
globally,” she concludes.
As we explore the transformative
potential of women in business, Sonia
Middha's story serves as a testament to
the limitless possibilities that arise
when passion, vision, and
determination converge. In the realm
of entrepreneurship, Sonia stands as an
exemplar, inspiring countless
individuals to unleash their potential
and pave the way for a future where
every door is open and every voice is
heard.

n every corner of the world, there
Ilies an immense wellspring of
untapped potential: the power of
women. Half the sky, half the power?
Not anymore. Women represent an
immense reservoir of untapped
potential, a force that, when fully
unleashed, holds the key to a brighter
future for all. However, unlocking the
potential of women isn't just a moral
imperative; it's a strategic necessity for
building a brighter and more
prosperous future for all.
From boardrooms to bustling
marketplaces, from scientiﬁc
breakthroughs to social change
movements, women are increasingly
Unlocking the
Power ofWomen
for a Brighter
Future
14 |www.cioworldindia.com February, 2024

February, 2024
Untapped Poten al
making their voices heard and their
talents known.
Yet, signiﬁcant barriers remain,
hindering their ability to contribute
fully. Despite progress in gender
equality, women continue to face these
obstacles that prevent them from fully
participating in and contributing to
society. It's time to dismantle these
fences and unlock the power women
hold for progress and prosperity.
The Glaring Gap: The Need for
Gender Parity
Despite signiﬁcant strides in recent
years, gender parity in leadership roles
across sectors remains a distant dream.
Studies show that companies with
diverse leadership teams outperform
their less diverse counterparts.
Imagine the collective impact if
women were equally represented at
decision-making tables.
Breaking Down Barriers: Obstacles
to Overcome
Several obstacles hinder women's
advancement:
Unconscious Bias: Deep-rooted
societal biases regarding gender roles
can limit opportunities and create a
culture where women struggle to be
heard.
Lack of Access to Resources: Women,
particularly in developing countries,
often face challenges accessing
education, mentorship, and funding,
hindering their entrepreneurial
aspirations and career progression.
Work-life Balance: Unequal
distribution of domestic
responsibilities can create a burden on
working mothers, limiting their ability
to fully participate in the workforce.
15 |www.cioworldindia.com

Empowering Solutions: Unlocking
Potential
There are actionable solutions to
bridge the gender gap:
Promoting Education and Skills
Development: Investing in girls'
education and providing women with
access to relevant skills training will
equip them for the jobs of tomorrow.
Mentorship and Sponsorship
Programs: Connecting women with
experienced mentors and sponsors can
provide invaluable guidance and
support as they navigate their careers.
Flexible Work Arrangements:
Policies offering flexible work options
can help women balance professional
and personal commitments, allowing
them to thrive in the workplace.
Diversity and Inclusion Initiatives:
Organizations can implement
initiatives to foster a more inclusive
culture where women feel valued and
empowered to succeed.
Economic Empowerment
One of the most significant ways to
unlock the power of women is through
economic empowerment. When
women are given equal access to
education, employment, and
entrepreneurship opportunities,
economies thrive. Studies have shown
that increasing women's participation
in the labour force can lead to
substantial economic growth and
poverty reduction. By removing
barriers to women's economic
participation and providing them with
the necessary support and resources,
societies can unlock a vast reservoir of
talent and creativity that fuels
innovation, productivity, and economic
prosperity.
Leadership and Representation
Another crucial aspect of unlocking the
power of women is ensuring their full
participation and representation in
leadership roles. Whether in politics,
business, academia, or civil society,
women bring unique perspectives,
insights, and experiences to the table.
When women are empowered to lead,
they champion policies and initiatives
that benefit not only women but society
as a whole. By breaking down barriers
to women's leadership and promoting
gender-balanced representation in
decision-making bodies, societies can
harness the full potential of women to
address pressing challenges and drive
positive change.
Education and Health
Investing in women's education and
health is essential for unlocking their
potential and ensuring a brighter future
for generations to come. When girls are
educated, they are better equipped to
make informed choices about their
lives, pursue their aspirations, and
contribute meaningfully to society.
Similarly, ensuring access to quality
healthcare services, including
reproductive health services, empowers
women to lead healthy and productive
lives, benefiting themselves, their
families, and their communities. By
prioritizing investments in women's
education and health, societies can
break the cycle of poverty and
inequality and unlock the potential of
future generations.
Ending Gender-Based Violence
Gender-based violence is a pervasive
barrier that prevents women from
realizing their full potential and
participating fully in society. Whether
in the form of domestic violence,
sexual harassment, or harmful
traditional practices, gender-based
violence undermines women's safety,
autonomy, and dignity. By addressing
the root causes of gender-based
violence and implementing
comprehensive strategies to prevent
and respond to violence against
women, societies can create
environments where women can thrive
and contribute their talents and skills to
building a brighter future for all.
A Brighter Future: The Ripple Effect
of Women's Empowerment
Empowering women is not just about
fairness; it's a sound economic and
social investment. Studies show that
increased female participation in the
workforce can significantly boost
economic growth. Furthermore, when
women are empowered, they reinvest
their resources in their families and
communities, leading to positive ripple
effects across society.
A Call to Action: A Collective Effort
Unlocking the power of women is a
responsibility shared by governments,
businesses, NGOs, and individuals. By
dismantling barriers, promoting
education, and fostering an inclusive
environment, we can create a world
where women can reach their full
potential. It's time to unleash this
untapped force and build a brighter
future, together.
Team CioWorld India believes that
women are key drivers of positive
change. We will continue to explore
initiatives and success stories that
showcase the power of women in
shaping a more equitable and
prosperous world.
16 |www.cioworldindia.com January, 2024

Shraddha Singh Chauhan
Partner (Patents)
Anand And Anand

ompanies in the technological field recognize
CIntellectual Property Rights (IPR) as a strategic
asset. They invest significantly in protecting their
tech innovations, discoveries, breakthroughs, and patents to
drive growth and innovation.
When it comes to the intellectual property landscape,
Shraddha Singh Chauhan is a recognized figure, holding
the prestigious position of Partner-Patents at Anand And
Anand. With her extensive knowledge and experience in
the field, Shraddha brings valuable insights and guidance to
the Patent Prosecution, Patent Enforcement and Patent
Evaluation & Licensing of intellectual property assets.
A highly accomplished and resourceful attorney with over
17 years of experience in the realm of intellectual property
(IP), specifically focusing on patents, Shraddha excels in all
aspects of Patent law. She practices at the Indian Patent
Office as well as Delhi High Court.
Her expertise encompasses a broad spectrum of technologi-
cal areas, including:
• Artificial Intelligence.
• Consumer Appliances and Electronics.
• Data Storage and Software Solutions.
• Hybrid Engines.
• Internet-of-Things (IoT).
• Medical Devices.
• Renewable Energy.
• Semiconductors.
• Wireless Communications (including 3G, 4G, 5G and
WiFi 6/7)).
Beyond patent prosecution, Shraddha demonstrates
proficiency in advising on and drafting various IP
agreements, including:
• Patent License agreements.
• Technology Transfer agreements.
• Technical Know-how license agreements.
Prior to her legal career, Shraddha gained valuable experi-
ence in engineering and R&D for over a year, working on
optical media, storage devices, and photovoltaic products.
Shraddha's qualifications include:
• Dual degree – Technology and Law.
• Admitted to Bar, Member Bar Council of Delhi
(D/4371/2014).
• Indian Patent Agent (IN/PA-3391).
Your Patents’ Protector
The Power of She: Unleashing the Potential of Women
February, 2024

• Member - Association Internationale pour la Protection
de la Propriété Intellectuelle (AIPPI).
• Member - Asian Patent Attorney Association (APAA).
• Member – Licensing Executive Society International
(LESI)
• Guest Faculty to Rajiv Gandhi National Institute of
Intellectual Property (RGNIIPM), Nagpur.
The Inception of an Inspiration
Shraddha's journey into the legal field was solely incidental
and was sparked by destiny. While working in the R&D
department of Moserbaer, she encountered her first
encounter with Intellectual Property, particularly patents.
This initial exposure led her to provide technical support to
the in-house legal team involved in patent infringement
suits related to VCD/DVDs against Philips.
This experience sparked a deeper interest in IP, leading her
to become increasingly involved in various IP-related
matters. It was then that she made the pivotal move to join
Anand and Anand, India's leading IP firm.
Shraddha reflects, "After that, there was no looking back."
Her dedication has led to a distinguished 15+year career at
the firm, encompassing all aspects of Patents and solidify-
ing her position as a seasoned IP professional.
Navigating the Challenges of IP Law
Shraddha candidly acknowledges the challenges she
encountered upon entering the legal sector, particularly in
the realm of IP law.
*Adapting to the Practical Landscape: Shraddha
highlights the disparity between theoretical legal training
and the practical realities of the field, where most IP
knowledge is acquired through hands-on experience. This
lack of readily available procedural guides necessitated a
slower, experience-based learning process.
*Staying Atop of Technological Advancements: Keeping
pace with the rapid evolution of technologies like telecom-
munications and electronics presented another formidable
challenge. Mastering both the legal and technical aspects of
patent law required significant dedication and continuous
knowledge acquisition.
*Navigating an Evolving Legal System: Shraddha
recognizes the existing India's IP landscape is challenging
as the Indian Patent Office and Indian Courts are not yet
fully specialized in dealing with complex IP matters.
However, she acknowledges the positive strides being made
by the Government of India in fostering IP awareness and
strengthening IP related policies.
A Leading Force in Intellectual Property Law–Anand
and Anand
Anand and Anand is a prominent full-service IP law firm
offering comprehensive solutions across all aspects of
intellectual property and related fields. With 23 experienced
Partners at the helm, supported by skilled management
professionals, the firm delivers:
• Strategic IP Counseling
• Extensive services for patent, trademark, copyright,
and design applications, encompassing filing,
prosecution, and disputes.

Anand and Anand boasts a team of nearly 300+ individu-
als, including 100 qualified attorneys and engineers with
offices in major Indian cities. “Our commitment to
professionalism and client focus is central to our practice.”
The firm caters to a diverse clientele:
• Fortune 500 companies
• Large multinationals
• Indian companies
• Businesses operating in various sectors, including
healthcare, electronics, consumer goods, and more.
According to Shraddha, their success is attributed to:
• Combining legal expertise with scientific and technical
understanding, enabling them to precisely grasp clients'
needs.
• Extensive infrastructure for all aspects of IP registra-
tion, monetization, and anti-counterfeiting measures.
• Building strong patent portfolios for clients, many of
whom are top Indian patent filers.
• Dedicated anti-counterfeiting and anti-piracy team
safeguarding client brand identities.
• Proactive involvement in educating research institu-
tions about protecting intellectual property.
“Our expertise extends to diverse forums:”
• Courts at all levels
• Patent and Trademark Offices
• WIPO (World Intellectual Property Organization)
• National Internet Exchange of India
Balancing commercial realities with legal pragmatism, the
firm leverages its experience and knowledge to:
• Help clients navigate the Indian IP landscape.
• Offer a comprehensive range of services:
- IP Creation (drafting, filing, prosecution).
- IP Protection (opposition, revocation, maintenance).
- IP Enforcement (litigation, mediation, arbitration).
- IP Commercialization (licensing, technology transfer,
valuation).
- IP Risk Management (landscape study, freedom-to-
operate, infringement investigations).
Anand and Anand fosters a culture of innovation and
continuous improvement. Shraddha says they embrace
challenges, seek creative solutions, and strive to set the bar
for excellence in IP law.
The Evolving Legal Landscape and Shraddha's
Expertise
*Embracing Technological Advancements: As Shraddha
observes, technology is making significant strides in the
legal field. We see evidence in:
~Virtual hearings: Facilitating remote proceedings and
reducing logistical hurdles.
~Digitization of documents: Expediting processes and
enhancing accessibility.
~Online filing: Streamlining document submission and
saving time.
~Digital signatures: Adding security and efficiency to
electronic documents.
According to her, emerging technologies like AI hold
further potential to improve efficiency and potentially
reduce court case backlogs.
A Specialist Approach to Patent Law: Shraddha empha-
sizes the specialized nature of patent law. Her expertise
Indian legal space is
evolving and offers many
opportunities to set new
precedents and provide
more efficient and quick
legal solutions.
February, 2024

enables her to provide comprehensive guidance to
Corporates, Academics, and Startups in managing their IP
needs effectively.
This includes:
• Developing strategic IP portfolios tailored to individual
needs.
• Negotiating optimal licensing deals to maximize value
for clients.
Testimonials:
Mr. Rajiv Maheshwari, Business and Startup Advisor:
"Shraddha's combined strengths in patent prosecution,
licensing, business acumen, and technological understand-
ing make her an exceptionally effective and well-rounded
patents professional.”
Mr Praveen Jaiswal, Solar O&M Business Head at Sterling
& Wilson Solar: "I have consistently observed Shraddha's
ability to handle complex matters with confidence and
meticulous preparation.
She has become a trusted advisor on patents and intellec-
tual property.”
Shraddha's Guidance for Aspiring Legal Professionals
Shraddha, a seasoned legal professional, offers valuable
advice to aspiring legal enthusiasts embarking on their
journey:
>Embrace hard work and dedication: Building a
successful legal career requires unwavering commitment
and a willingness to invest significant effort.
>Develop strong research skills: Extensive reading and
information gathering are crucial for navigating the
complex legal landscape.
>Explore emerging fields: The Indian legal sector
continuously evolving, presenting exciting opportunities in
specialized areas beyond traditional practice domains.
Shraddha emphasizes the dynamism of the Indian legal
space:
~Evolving landscape: The environment constantly evolves,
offering opportunities to shape the future and influence
legal precedents.
~Increased efficiency and speed: The focus is shifting
towards providing more efficient and timely legal solutions
to meet the needs of individuals and organizations.
RECENT AWARDS:
• ASSOCHAM – National Legal Excellence Award
(2023)
Category – Individual Practitioner (40 under 40)
• Lex Falcon Global Awards – Singapore (2022)
Category - IP

The Entrepreneurial Spirit:
Honouring the Trailblazing Journey of
Sowmya Moni
February, 2024

The dual drive—my desire to make
a difference and my interest in
marke ng—has been the
cornerstone of my endeavours.
he idea of creating something
Tdifferent, crafting afresh and
building our world of success
is indeed an encouraging endeavour.
With such an idea worth its weight in
gold, Sowmya Moni entered the field
of business and currently leads
marketing and alliances for Incture – a
digital systems company.
She says, “My journey was fuelled by a
passion for making a tangible
difference in the world. The idea of
creating something from scratch that
could change the market or even how
we live was exhilarating to me.”
Making her dream into reality, she is
now rising as a leader with kindness, a
growth mindset, an innovative
approach, and visionary leadership. In
an exclusive interview with CIOWorld
India, Sowmya shared some insights
on her wonderful journey. Here are
some snippets:
As a trailblazer in your field, could
you take us back to the beginning of
your journey? What motivated you
to step into your field?
I was particularly captivated by the
power of marketing. It’s not just about
selling a product or service; it’s about
storytelling, connecting with each
customer, and building communities
around shared values and visions. I
was eager to learn every aspect of
it—to understand consumer behaviour,
master the art of communication and
leverage the power of digital platforms
to reach a global audience. Every step
forward has been a learning
experience, a chance to refine my ideas
and methods and create value for
myself, customers, and society.
Your company has emerged as one of
the world’s best enterprises in digital
technologies. Could you share the
guiding philosophy that has
propelled your organization’s
unstoppable success?
Incture’s unstoppable success can be
attributed to a guiding philosophy
deeply rooted in its commitment to
enhancing people’s lives with digital
technology. The company aims to
deliver digital solutions that address
complex business challenges and
opportunities quickly and at scale.
Additionally, we focus on empowering
individuals within the organization to
innovate and drive change. This
philosophy extends to customer
interactions, where we strive to provide
personalized and connected
experiences. Incture tailors its digital
solutions to meet the specific needs of
its focus industries, such as
manufacturing, oil and gas, healthcare,
and retail. Moreover, the organization
is committed to growth and
transformation by expanding its team
and forging strategic alliances.
How do you ensure your company
remains adaptable and ahead of
industry trends, providing
innovative solutions to your clients?
Incture harnesses the power of AI and
Data to deliver optimum business
outcomes. We foster Innovation
through AI by investing in artificial
intelligence to automate processes,
enhance decision-making and create
more intelligent and intuitive digital
applications. Our company also offers
predictive analytics, natural language
processing and machine learning
capabilities. With Data-driven
Insights, we prioritize data collection,
analysis, and strategic use to inform
our customers' business decisions. By
leveraging big data analytics, we can
uncover trends, forecast industry shifts,
and provide our customers with
actionable insights.
Additionally, the Agile Methodology
for project management and software
development allows us to iteratively
develop our digital solutions in
response to the evolving needs of our
clients and the market. Moreover,
catering to the needs of our customers,
we continuously engage with them to
understand their challenges and
aspirations, shaping our solutions to be
technologically advanced but also
relevant and impactful. Supporting
Talent Development, we focus on
continuous learning and development
programs that equip our team with the
latest AI and data analytics knowledge.
‘‘
‘‘
February, 2024

Working with top tech providers and
industry groups keeps us updated on
emerging technologies for integration
into our offerings. Our Scalable
Solutions support customers in
expanding their use of our digital
applications alongside business growth
and new technological prospects.
Your powerful leadership style is
often recognized as an inspirational
force behind your company’s
achievements. Could you shed light
on your approach to leadership and
team building within the
organisation?
My leadership and team-building
approach is rooted in several core
principles that foster a positive and
productive work environment. We
strive to create an inclusive culture
where every team member feels valued
and respected and has a voice in
decision-making, regardless of
background or position. A kind work
environment leads to happier
employees and increases productivity
and job satisfaction, fostering a
supportive atmosphere where people
are more willing to take risks and
innovate.
Moreover, members must understand
how their work contributes to the
company’s goals. This shared purpose
unites the team and drives collective
action towards common objectives. I
advocate for viewing challenges as
opportunities to grow rather than
insurmountable obstacles, and this
growth mindset helps me support my
team in their professional development
at every turn. Additionally, my
leadership style is participative,
involving team members in decision-
making to harness the group's
collective wisdom. This approach leads
to better decisions and empowers
individuals.
Open Communication is very
important, and I ensure that
information flows freely within the
organization, which helps build trust
and ensure everyone is on the same
page. I am a firm believer in the power
of mentoring. I take time to mentor
employees, fostering a culture where
mentoring is both a responsibility and a
privilege.
Most importantly, striking a balance
between advancing trends and user
demands, we actively promote gender
diversity in all aspects of our business.
We ensure that women are represented
at every level. Also, we encourage the
culture of critical thinking that pushes
us to break barriers and come up with
ground-breaking ideas that set new
standards.
The lateral thinking approach also
often leads to more creative solutions
that resonate with our users and
anticipate their needs. We encourage
experimentation and fearlessly invest
in untested ideas if they show promise,
which can lead to significant
advancements and set us apart from
competitors.
How does your company integrate
Sustainability and environmental
responsibility principles into its
operations and contribute to a
sustainable future?
Inchara– Incture’s CSR initiative’s
mission is to create a positive and
lasting impact on rural communities
through various meaningful programs.
Integrating sustainability and
environmental responsibility into its
operations, Inchara focuses on multiple
initiatives and programs.
Inchara Green Hands: This program
includes hands-on activities that
promote sustainable practices and
green extra-curricular projects. The
Sustainable Green School Model is a
part of this initiative, showcasing eco-
friendly initiatives such as backyard
orchards, agroforestry, vegetable
gardens, and herbal gardens.
Sustainable Innovation: Combining
sustainability and digital technology,
Inchara enhances the lives of rural
youth in India. Its sustainable programs
address skill development, diversity &
inclusivity, environment, and sports
development in rural communities.
Social Impact Reporting: Inchara
maintains transparency in its
sustainability efforts by publishing
social impact reports that outline the
trust’s objectives and achievements in
creating impactful sustainability
initiatives focused on the development
of rural communities in India.
In the realm of entrepreneurship,
technology plays a pivotal role in
enhancing efficiency. How does your
company leverage technology to
optimize its services and stay ahead
in a digital age?
Incture’s several key strategies are:
Digital Transformation: Incture
integrates digital technology into all
business areas, changing how the
company operates and delivering value
to customers. With this, they can
improve efficiency and adapt to
changing business landscapes.
Innovative Software Solutions and
Data Analytics & AI: Incture develops
Cherrywork® Digital Applications and
digital products designed to streamline
business processes, improve user
experiences and enhance productivity.
These applications are tailored to
address specific business challenges

and are continuously updated to
incorporate technological
advancements for smarter business
decisions.
Mobility Solutions: Incture offers
mobile solutions that allow clients and
their customers to access services
anytime, anywhere, enhancing
convenience and improving
engagement.
Agile Development Practices: With
the agile methodologies, Incture
supports continuous iteration of
development and testing throughout
the software development lifecycle,
resulting in faster delivery of high-
quality software.
Customer-centric Approach:
Technologies are used to solve real-
world problems for the clients. They
focus on understanding customer needs
and leveraging technology to meet
them effectively.
Continuous Learning and
Innovation: Incture invests in
continuous learning for its team
members, ensuring they stay updated
with the latest technological skills and
trends.
As a leader in the corporate sector,
what challenges did you face during
your journey, and how did you
tackle them?
Incture’s resilience and ingenuity could
triumph over the pandemic using its
core values as a compass during
turbulent times. Agility, innovation,
and customer-centricity helped the
company deal with the crisis by
providing a framework for decision-
making and action. The leadership
team stepped up, strategised a way
forward and communicated
transparently with employees and
stakeholders. We quickly assessed the
situation, gathered insights and pivoted
the company’s strategy to address the
new market reality. Moreover, for
employees’ security and support,
Incture focused on its people-first
culture that involved flexible work
arrangements, mental health support,
or even upskilling opportunities to
prepare for post-crisis recovery.
Empowered by the company’s culture,
employees brought innovative
solutions. Moreover, focusing on
customer needs and understanding
their unique challenges during the
crisis, Incture tailored its services to
help customers adapt and thrive, even
in difficult circumstances. We also
focused on agile practices and CSR
activities through Inchara.
Looking to the future, what is your
vision for your company? How do
you aspire to continue significantly
impacting the entrepreneurial
leadership landscape of the globe’s
women?
My vision for Incture is to support
women’s intrapreneurial leadership,
fostering an environment where it’s
encouraged and celebrated as a driving
force for innovation. This entails
cultivating female leaders through
programs emphasizing skills, decision-
making and addressing corporate
challenges. Additionally, creating
platforms for women leaders to
connect, share experiences, and
implement gender-inclusive policies
such as flexible working hours and
parental leave to support work-life
balance and career progression.
Ensuring that as Incture grows, it does
so sustainably and is committed to
diversity and equality. This means
making strategic decisions that align
with long-term goals for gender parity
in leadership. Through these initiatives,
Incture aspires to be at the forefront of
shaping a global landscape that
benefits from the unique perspectives
of women leaders and actively
contributes to their success.
February, 2024

Building a Global
Network
forWomen's
Empowerment
World Women Connect
n a world increasingly interconnected, the need
Ifor collaboration and support knows no borders.
Similarly, the power of networking knows no
bounds in today's hyperconnected realm. As women
continue to strive for equality and empowerment on a
global scale, the importance of building networks and
fostering solidarity among women across borders has
never been more crucial. This is especially true for
women, who face unique challenges and opportunities
across the globe.
Enter World Women Connect, a global network
dedicated to empowering women by fostering
connections, sharing resources, and amplifying their
voices. World Women Connect represents a
transformative initiative aimed at uniting women from
diverse backgrounds, cultures, and experiences to
collectively advance gender equality and drive
positive change worldwide.
At the heart of World Women Connect lies a shared
vision of a world where every woman has the
opportunity to thrive and fulfill her potential. By
bringing together women from all walks of life, the
initiative seeks to amplify their voices, share
knowledge and resources, and create a supportive
ecosystem that empowers women to overcome barriers
and achieve their goals. Through collaboration and
collective action, World Women Connect aims to
address systemic challenges and create a more
equitable and inclusive world for present and future
generations of women.
One of the key pillars of World Women Connect is
fostering mentorship and networking opportunities for
women around the globe. By connecting women with
mentors, role models, and peers who can offer
guidance, support, and encouragement, the initiative
aims to facilitate the professional and personal growth
of women at all stages of their lives and careers.
Through mentorship programs, workshops, and
networking events, World Women Connect provides
women with the tools, resources, and networks they
need to succeed and thrive in their chosen fields.
Moreover, World Women Connect serves as a platform
for knowledge-sharing and collaboration on critical
issues affecting women worldwide.
February, 2024

From advancing women's economic empowerment and
political participation to promoting reproductive rights and
ending gender-based violence, the initiative provides a
space for women to exchange ideas, best practices, and
innovative solutions to address pressing challenges facing
women globally. Through online forums, webinars, and
collaborative projects, World Women Connect empowers
women to become agents of change in their communities
and beyond.
Additionally, World Women Connect leverages the power
of technology to connect women across borders and bridge
geographical divides. Through digital platforms and social
media channels, women can connect with like-minded
individuals, access resources and information, and engage
in meaningful dialogue on issues of mutual interest. By
harnessing the power of technology, World Women Connect
enables women to overcome geographic barriers and build
meaningful connections with women from around the
world, fostering a sense of solidarity and sisterhood that
transcends borders.
Building Bridges, Not Walls: The Power of Connection
World Women Connect transcends geographical
boundaries. It provides a platform for women from all
walks of life – entrepreneurs, professionals, activists, and
changemakers – to connect, share experiences, and learn
from each other. This cross-cultural exchange fosters
understanding, dismantles stereotypes, and sparks
innovative solutions to shared challenges.
Beyond Borders, Shared Struggles:
While cultural contexts differ, women face many common
hurdles:
Gender Bias: Deep-rooted societal norms can limit access
to education, employment, and leadership positions.
Lack of Access to Resources: Financial constraints,
limited access to technology, and inadequate infrastructure
can hinder women's entrepreneurial aspirations.
Work-Life Balance: Unequal distribution of domestic
responsibilities can create a burden on working women,
limiting their advancement.
Empowering Solutions, Amplified Voices:
World Women Connect tackles these challenges head-on by
offering:
Mentorship Programs: Connecting experienced women
with those starting their journeys fosters invaluable
guidance and support.
Knowledge Sharing Platforms: Online forums and
resources equip women with the tools and knowledge
needed to succeed.
Advocacy Initiatives: By amplifying women's voices on a
global stage, the network advocates for policy changes that
promote gender equality.
Celebrating Success Stories: Showcasing achievements of
women across the globe inspires others to pursue their
dreams.
The Ripple Effect: A Brighter Future for All
Empowering women has a transformative impact, not just
on their lives, but on society as a whole. Studies show that
increased female participation in the workforce strengthens
economies and leads to more equitable and peaceful
societies. World Women Connect recognizes this ripple
effect and strives to create a world where women can be
active agents of positive change.
More Than a Network, A Movement:
World Women Connect transcends the label of a network.
It's a movement that brings women together to break down
barriers, share knowledge, and advocate for a more just and
equitable world. By fostering collaboration and celebrating
diversity, the network empowers women to reach their full
potential and shape a brighter future for all.
Join the Movement:
World Women Connect welcomes women from all
backgrounds and nationalities to join its growing
community. Whether you're seeking mentorship, sharing
your expertise, or simply connecting with like-minded
individuals, the network offers a platform for growth and
collaboration.

Making of A Corporate Lawyer
Sunila's illustrious career is marked by her unwavering
dedication to providing clients with strategic and insightful
counsel and navigating complex legal landscapes with
finesse and precision. Her work not only exemplifies legal
excellence but also underscores her commitment to
advancing gender equality and fostering inclusive
workplaces.
As a trailblazer in the world of corporate law professionals,
taking us back to the beginning of her journey and sharing
the things that motivated her to enter the legal profession,
Sunila says that due to personal experiences, her prime
motivation was to be financially independent, especially as
a woman. “Honestly, it could have been any profession!”
While there were no lawyers in the family, Sunila was
exposed to lawyers and the Indian courts from a very young
age due to her family's involvement in litigation. She says,
“Witnessing our judicial system up close was not a pleasant
experience, so in hindsight, it was surprising that I chose to
do law! When I qualified as a lawyer in 1992, I was only
clear on one thing – I did not want to be a litigating lawyer!
It was sheer luck that I ended up working for a law firm
which wanted ‘corporate’lawyers.”
In the dynamic world of law, women have long been
Itrailblazers, breaking barriers and driving change in
the pursuit of justice. From courtroom battles to
corporate boardrooms, female lawyers continue to leave an
indelible mark on the legal profession, shaping its evolution
and championing the cause of equality. Among these
distinguished legal luminaries stands Sunila Awasthi, a
Senior Partner at AZB & Partners, one of India's preemi-
nent law firms.
With a steadfast commitment to excellence and a passion
for addressing gender-related workplace challenges, Sunila
Awasthi exemplifies the power and potential of women in
law. As a seasoned legal practitioner, she brings a wealth of
experience and expertise to her role, specializing in
commercial contracts, e-commerce, information technology,
data privacy, and employment laws.
AZB & Partners, founded in 2004, has emerged as a leader
in the legal landscape, renowned for its comprehensive and
pragmatic approach to client service. With offices in
Mumbai, Delhi/NCR, Bangalore, Pune and Chennai, the
firm has established itself as a trusted advisor across diverse
industries, offering credible and full-service legal advice.

Sunila Awasthi,
Senior Partner
AZB & Partners
If you did not let that fact
(that you are the only woman
in a room full of men!) bother
you and focused only on the
job at hand, the others
would ignore it as well.
The Power of She: Unleashing the Potential of Women
February, 2024

Being Integral to the Firm’s Growth
AZB & Partners has emerged as one of India’s top law
firms. Sharing how she contributed to her firm’s
unstoppable success, Sunila says that her present firm came
into existence in 2004 because of a merger between a
Delhi-based and Mumbai-based law firm. “However, I have
been associated with it since 1993, when there were only six
lawyers. So, I have been an integral part of the growth
journey since the beginning. I was fortunate to get a
supportive environment at the workplace where the male
boss’s messaging to the client that ‘this lawyer will do your
work’brooked no further debate on the gender of the
lawyer!”
To also witness merit, hard work, and commitment being
rewarded irrespective of gender was very encouraging. It is
immensely satisfying to actively integrate that into the
organization's DNA.
Significant Traits of an Outstanding Leader
Sunila’s powerful leadership style is often recognized as an
inspirational force behind her achievements. When asked if
she could shed light on her approach to leadership and team
building within the organization, Sunila says, “To answer
this question, I need to look back at some of the key drivers
that seem to have worked quite well.”
The first is being passionate about what you do – if it does
not give you the joy to do the work you are doing – most of
the time, if not all the time – then you are in the wrong
profession! The second is perseverance – it may sound old-
fashioned, but patience and determination are critical if you
want to go far! Finally, commitment – whether it is to
yourself, your family, your profession, your job, or your
organization – without commitment, you can be rudderless!
“In building an excellent team, I always felt quite strongly
about establishing a workplace environment which is
conducive for:”
• Free exchange of ideas – “What I refer to as ‘open door’
policy – being receptive to other’s point-of-view as well as
being accessible;”
• Mentorship – for your growth, be secure and confident
enough to train the next-in-line;
• Providing fair opportunity and resources to everyone –
without fear or favour;
• Gender neutral and without any bias in every way –
whether hiring, retaining or rewarding;
• Constructive feedback, including freely appreciating and
giving credit where due;
• Re-inventing yourself to keep pace with changing
dynamics.
Apart from these, “I have been told that what differentiates
me as a team leader is my higher EQ, and I think there
could be some truth to it since many of my decisions
relating to individuals are based on instinct and emotion.”
The Phenomenal Rise of Women's Power
The essence of women's leadership lies in disrupting norms.
Sunila, too, believes that, in some sense, all women end up
disrupting norms when they challenge stereotypes and push
the artificial boundaries set up for them by our specific
socio-cultural milieu. And only by re-drawing the already-
drawn lines can a new picture emerge! “So I agree with the
statement.”
A recent example of such disruption, which was absolutely
phenomenal to witness, was in this year’s Republic Day
parade, which showcased ‘woman power.’ It exhibited the
extent to which women in India have come front and centre
in traditionally male-dominated areas such as defence

services and law enforcement. “I am sure, globally as well,
there are challenges faced by women, including those in
leadership positions, but specifically in India, things seem
to be moving in a positive direction, even if not at the
desirable pace.”
When asked in her three-decades-long illustrious career
what role technology has played, Sunila says, “When I
joined the profession, there was no internet and hardly any
computers! So you can imagine the steep graph of change
propelled by technology that I have witnessed. I believe it’s
a wonderful development since technology plays a pivotal
role in enhancing efficiency.” But probably the biggest
advantage of the digital age has been to level the playing
field for those deprived of access to resources or
constrained by physical limits – they can now leverage
technology to learn, grow, and provide their goods or
services, and only the sky is the limit!
A Different Take on Challenges
As a woman leader in the corporate law sector, when asked
to discuss her share of challenges, Sunila says, “I have a
slightly divergent view here since my experience has been a
bit different! Like anyone else in the corporate world, I, too,
have had my share of tricky situations or complex encoun-
ters, but I do not recall any instance of it being gender
related, at least to my face!”
“Having said that, I would like to share my personal views
on this. It is not as if entering a conference room full of men
and you being the only woman was not intimidating. At
least in the beginning of my career.”
“However, over time, I realized that it need not be looked
at from a gender perspective at all. It was more about
focus and confidence in your ability. If you did not let that
fact (that you are the only woman in a room full of men!)
bother you and focused only on the job at hand, the others
would also ignore it. I believe people sense the energy you
are feeling and emanating and treat you accordingly.”
“Also, speaking up if you do face any issue is super
important! If you want to bring your gender to the centre
and convey that you should be treated differently, that could
have varied responses.”
“However, if you are focused on your role for which you
are present, i.e. as a lawyer in my case, a professional
response all-around is highly likely. As the young
generation puts it, it is all about the vibe you generate!”
Finally, when asked, looking to the future, what her vision
is for unleashing the potential of women and what she
would like the young women of today, in any profession, to
aspire for, Sunila says, “Women are already unleashing
their potential – I only wish to see it spread more and at a
faster pace! Aspirations are very individualistic, but my
only suggestion would be to do whatever you want with
passion, perseverance and commitment – rest will follow.”
A Bright Future Ahead for Every Woman
In this era of rapid change and evolving legal challenges,
Sunila Awasthi stands as a beacon of inspiration, empower-
ing women in law and driving positive change within the
legal profession. Through her leadership, advocacy, and
unwavering dedication to justice, she continues to shape the
legal profession's future and unleash the full potential of
women in law.
February, 2024

Challenging the Status Quo
by Redeﬁning the Meaning
of Successful Women
My superpower is
humility– it makes
success worthwhile.
Swati
Bala
Swa Bala.
Corporate Communica ons
February, 2024

n the world of corporate
Icommunications, where expertise
and strategic acumen reign
supreme, Swati Bala stands as a
shining example of what it means to
break barriers and pave the way for
success. With a dynamic blend of
passion, compassion, courage, and
leadership, Swati has not only carved
her path but has also risen to the
forefront of brand strategy and
management.
As a Corporate Communications
Professional, Swati brings a wealth of
experience and a never-to-die attitude
to her role. Her journey is a testament
to the power of determination, hard
work, and a clear sense of purpose.
Despite her challenges and obstacles,
Swati's unwavering commitment to
excellence has propelled her to new
heights in the corporate world.
Swati attributes her success to a
confluence of coincidences, clarity of
purpose, and a healthy dose of good
luck. Her journey inspires women
everywhere, proving that anything is
possible with resilience, dedication,
and a strong sense of self-belief.
A Sensational Saga
Swati's journey from being an
executive to leading communications
has been a roller coaster ride, filled
with ups, downs, and unexpected turns.
The inspiration to venture into the
world of communication struck her
during the final year of her graduation.
With a natural flair for communication
that she had possessed since childhood,
Swati realized that this field held
immense potential for her. Recognizing
the booming industry of PR and
communications, she decided to pursue
further education to hone her skills.
Taking decisive steps towards her goal,
Swati embarked on a journey of
academic excellence. She appeared for
multiple examinations and eventually
secured admission to pursue a Master’s
in Business Administration in Public
Relations and Communications from
the prestigious International School of
Business and Media, Pune. With a
strong educational foundation, Swati
wasted no time making her mark in the
industry.
Upon completing her education, Swati
wasted no time making her mark in the
industry.
She was recruited by one of India's
leading PR agencies, where she began
her professional journey. Her English
Hons graduate degree from Delhi
University and her MA provided her
with a solid academic background to
excel in her chosen field.
With her sights set on continued
growth and development, Swati has
plans to further her academic pursuits
by pursuing a Ph.D. This determination
to continuously expand her knowledge
and expertise is a testament to Swati's
unwavering commitment to excellence
in the field of communications. Her
sensational saga inspires aspiring
professionals, showcasing the power of
passion, perseverance, and lifelong
learning to achieve success.
Driving the Power of
Communications
Throughout her illustrious career,
Swati Bala has consistently
demonstrated a remarkable ability to
drive the power of communications to
new heights. From the outset, she
embraced challenging roles and
successfully scaled multiple brands and
businesses, including some of the most
prominent Indian and global brands.
During the initial phases of her career,
Swati excelled in handling public
relations for her clientele, adeptly
crafting out-of-the-box stories, and
navigating critical crisis
communications with finesse. With
each new client and crisis, she pushed
herself to exceed expectations and
deliver outstanding results.
As her career progressed, Swati
transitioned to leading communications
on the client side, joining a dynamic
medium-sized company. Here, she was
entrusted with overseeing public
relations for the entire Asia-Pacific
(APAC) region, showcasing her ability
to manage communications on a global
scale. Within a remarkably short span
of two years, Swati's exceptional
performance earned her a breakthrough
role: spearheading and strategizing
communications for the entire domain
of India.
Swati Bala holds the esteemed position
of leading India Communications for
one of the top US-based multinational
companies. In this pivotal role, she
continues to leverage her extensive
experience, strategic acumen, and
unparalleled dedication to drive
impactful communication strategies
that resonate with diverse audiences
nationwide. Swati's unwavering
commitment to excellence and ability
to navigate complex communication
challenges make her a true powerhouse
in the field, inspiring her colleagues
and peers.
Dream Realization
Swati's journey towards realizing her
dreams traces back to her roots in the
vibrant town of Jamshedpur, fondly
known as the 'Steel City of India.'
From a young age, she harboured
ambitious aspirations and envisioned
achieving greatness. Her unwavering
patience and unyielding perseverance
laid the foundation for her remarkable
success story.
February, 2024

With over a decade of dedicated experience
in Public Relations and Communications,
Swati reflects on her journey with gratitude
and humility. She acknowledges that her
career in communications has been a
serendipitous discovery that she
wholeheartedly embraces. Swati fondly
recalls the formative years of her career,
where she eagerly immersed herself in
learning the intricacies of working with
diverse brands. During this time, she gained
invaluable insights into the nuances of the
industry, honing her skills with each new
client engagement. Despite being relatively
inexperienced, Swati fearlessly took on
leadership roles, leading teams confidently
and determinedly.
As Swati continues to chart her path in the
dynamic world of communications, she
remains driven by her passion for creativity,
innovation, and continuous growth. Her
journey is a testament to the power of
perseverance, the importance of embracing
challenges, and our limitless potential to turn
dreams into reality.
The Mighty Multitasker
A myriad of challenges and opportunities
marked Swati's journey through the realm of
Public Relations as she navigated the
complexities of managing mandates for
prestigious brands. The experience proved to
be both exhilarating and demanding,
requiring her to constantly strive to meet and
exceed clients' expectations. Reflecting on
those intense days, Swati recalls juggling
multiple press conferences within a single
day—an experience that honed her
multitasking skills and instilled a keen sense
of micro-management. These invaluable
lessons continue to guide her in her
professional endeavours, enabling her to
navigate the intricacies of her daily workload
with finesse and efficiency.
Swati acknowledges that the most profound
lessons are often learned in the face of
adversity, and she remains grateful for the
growth and development that stem from those
There is always a
scope for
improvement.

demanding experiences. Clients and
colleagues admire Swati for her
unwavering commitment to excellence
and willingness to push beyond her
comfort zone. Throughout her career,
she has demonstrated a remarkable
ability to rise to the occasion,
embracing challenges with resilience
and determination. Swati's willingness
to confront adversity head-on and her
dedication to delivering results have
earned her the respect and admiration
of all who have worked alongside her.
As she continues to chart her course in
the dynamic world of communications,
Swati remains steadfast in her pursuit
of excellence, ever-ready to confront
new challenges and seize opportunities
for growth and development.
Using Challenges to Grow
Swati's role as Corporate
Communications for a leading gaming
and technology conglomerate in India
presents her with unique challenges
and opportunities. With responsibility
for shaping internal and external
communication strategies, Swati finds
herself at the helm of a dynamic and
fast-paced environment, overseeing a
team dedicated to amplifying the
brand's presence and message to its
diverse audience. Despite the inherent
complexities of managing a workforce
of nearly 2000 employees, Swati
embraces the excitement of the role,
recognizing that it is through
confronting challenges head-on that
one truly grows and excels.
For Swati, challenges have always
supported personal and professional
growth, propelling her along her career
trajectory and fuelling her ambition to
succeed. She attributes much of her
success to the trials and tribulations she
has encountered along the way,
acknowledging that each obstacle has
provided her with invaluable lessons
and insights. From her earliest days in
the industry, Swati recalls being thrust
into unfamiliar territory, tasked with
handling PR assignments for
prestigious fashion retail giants with
little more than bookish knowledge to
guide her. Despite the initial
apprehension and uncertainty, Swati
rose to the occasion, learning to
navigate the intricacies of the PR
industry with poise and determination.
Indeed, the world of Public Relations
is characterized by its demanding
nature, where the margin for error is
slim, and the expectations are sky-
high. Swati acknowledges the pressure
of such high-stakes environments but
remains undaunted in the face of
adversity.
Instead, she views each challenge as an
opportunity for growth and
development, recognizing that one
truly thrives through overcoming
obstacles. As she continues to lead her
team in driving communications for
one of the industry's most prominent
players, Swati remains committed to
embracing challenges with resilience
and determination, confident in her
ability to emerge stronger and more
capable with each new trial faced.
A Constellation of Wisdom Stars
Swati Bala's journey as a leader in the
corporate world is marked by a
profound commitment to fostering
confidence and inclusivity among her
peers, regardless of gender. With a
keen understanding of women's
challenges in male-dominated
industries, Swati emphasizes the
importance of self-assurance as a
catalyst for success. She believes
confidence is a prerequisite for
achievement and a powerful tool for
overcoming obstacles and seizing
opportunities. Through her own
experiences, Swati has witnessed
firsthand the transformative impact that
self-belief can have on one's
professional trajectory, and she
encourages aspiring women leaders to
embrace their innate capabilities and
carve out their paths to success.
At the same time, Swati recognizes the
invaluable role that supportive men
have played in her journey, both
professionally and personally.
Rejecting the notion of gender bias,
she advocates for a workplace culture
that values diversity, equity, and
inclusion, where individuals of all
genders are empowered to contribute
their unique perspectives and talents.
By fostering an environment of mutual
respect and collaboration, Swati
believes that organizations can harness
the full potential of their workforce and
drive meaningful change on a broader
scale.
For Swati, humility is her
superpower—a guiding principle that
grounds her amidst the whirlwind of
success and accolades. She believes
that true fulfilment lies not in the
pursuit of power or wealth but in the
practice of gratitude and humility. By
remaining humble and grateful for the
opportunities that come her way, Swati
ensures that her achievements are not
merely milestones to be reached but
meaningful reflections of her values
and principles. In a world often defined
by competition and ambition, Swati's
message is a poignant reminder of the
importance of humility, gratitude, and
authenticity in professional and
personal endeavours.
As we are on the journey of unleashing
the potential of women, Swati Bala's
story serves as a beacon of hope and
empowerment. Through her leadership
and determination, she continues to
challenge the status quo and redefine
what it means to be a successful
woman in the corporate world.
February, 2024

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