Given at SXSE1, iris Worldwide's post-SXSW recap event, this was my summary of recent trends in grassroots online 'movements', the tools facilitating these , and how marketers can learn from them and create their own online causes.
I'm on Twitter- say hello @RoisinTheMirror
The formatting is dodgy because I uploaded straight from Powerpoint.
Sorry y'all :/
Take a sneak peek into the advertising era, know how to make an ad effective and major changes that have been introduced by referring to major advertising media and a few interesting examples!
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Take a sneak peek into the advertising era, know how to make an ad effective and major changes that have been introduced by referring to major advertising media and a few interesting examples!
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
A look at some high profile brands impacted by marketing mistakes and blunders. And a look at some tips on what to do when what seemed like a good idea turned out to be a bad one.
Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!
Why Karl Keeps his Shades On: Style and Social MediaRoisin Kiberd
My panel at SXSW, entitled 'Why Karl Keeps his Shades On', which looks at how high fashion and the high street are finding their feet in social media, and how brands should be looking to the future.
http://panelpicker.sxsw.com/ideas/view/13524?return=/ideas/index/10/presenter:Buttolph
E-Book Trends: Library Renewal at CiL 2012Libraryman
What if libraries banded together to create a new e-book and e-content solution that cost less, made more $ for rights holders and put libraries in control of their own infrastructure?
5 Easy Ways to Tweak your Pinterest Profile to Increase your PageviewsKathleen Celmins
You've heard that using Pinterest is a good way to bring more views to your blog. But did you know that getting started is simply a matter of editing your profile? Follow these five ways to tweak your Pinterest profile and watch the traffic start to roll in.
A Special Collections Career Path / Katie birkwood Katie Birkwood
A quick description of my career path in special collections librarianship, and some tips on how to get ahead in the field. Compiled in May 2012 for the CILIP New Professionals Day. Updated on 16 June 2013.
The West Virginia & Regional History Center (WVRHC) requires a wordmark and image/logo to use in digital and print marketing materials, as well as a watermark for images in digital collection. Specifically, the wordmark/image/logo needs to work in black and white, in color, as a website header, logotype, letterhead, and as a watermark.
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
A look at some high profile brands impacted by marketing mistakes and blunders. And a look at some tips on what to do when what seemed like a good idea turned out to be a bad one.
Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!
Why Karl Keeps his Shades On: Style and Social MediaRoisin Kiberd
My panel at SXSW, entitled 'Why Karl Keeps his Shades On', which looks at how high fashion and the high street are finding their feet in social media, and how brands should be looking to the future.
http://panelpicker.sxsw.com/ideas/view/13524?return=/ideas/index/10/presenter:Buttolph
E-Book Trends: Library Renewal at CiL 2012Libraryman
What if libraries banded together to create a new e-book and e-content solution that cost less, made more $ for rights holders and put libraries in control of their own infrastructure?
5 Easy Ways to Tweak your Pinterest Profile to Increase your PageviewsKathleen Celmins
You've heard that using Pinterest is a good way to bring more views to your blog. But did you know that getting started is simply a matter of editing your profile? Follow these five ways to tweak your Pinterest profile and watch the traffic start to roll in.
A Special Collections Career Path / Katie birkwood Katie Birkwood
A quick description of my career path in special collections librarianship, and some tips on how to get ahead in the field. Compiled in May 2012 for the CILIP New Professionals Day. Updated on 16 June 2013.
The West Virginia & Regional History Center (WVRHC) requires a wordmark and image/logo to use in digital and print marketing materials, as well as a watermark for images in digital collection. Specifically, the wordmark/image/logo needs to work in black and white, in color, as a website header, logotype, letterhead, and as a watermark.
This talk addresses tactical ways to improve the design manager's relationship with her directs, influence other teams, and rethink hiring practices to create an equitable, inclusive organization.
I delivered this talk at Chicago Camps' Prototypes Process and Play Conference on August 12 2016.
In March of 2014, I gave a private talk to the HubSpot Executive team on how the Product organization was able to operate with a highly autonomous model. Because we had set records for employee happiness, customer happiness and team performance the rest of HubSpot was curious to how they could adopt a similar model for their teams.
How does SnapChat and Social Live Streaming Video Work?Eric T. Tung
See how SnapChat, Instagram Stories, Facebook Live and Periscope work, and how you can use them to promote your business and blog. My presentation from #BlogElevated
Bringing Change to Life | YOW 2016 | Melbourne, Brisbane, Sydney - AustraliaBill Scott
This talk was given at YOW 2016 in Melbourne, Brisbane & Sydney Australia, December 2016.
Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success. The past few years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is engineering innovation coupled with a new, close partnership between product, design and engineering.
Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is “How can engineering and design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Public Good App House: Unlocking Community-Based Fundraising with #GivingAppsTechSoup
Hosted by TechSoup on November 17, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-public-good-app-house-unlocking-community-based-fundraising-with-givingapps/
Cultural, religious, and marginalized communities have a tremendous amount of fundraising potential that is waiting to be unlocked. But how can your nonprofit reach these groups and encourage them to give?
Join us for an introduction to three giving apps that work closely with their community to raise more money. The presenters will share the lessons they’ve learned growing crowdfunding campaigns, and provide tips for how your own nonprofit can raise more money with your own community, building on its unique and authentic local voice and diversity.
This Public Good App House demo event will open with a special opening presentation from GivingTuesday's Lexa Wilson.
Expert Presenters
Hispanics in Philanthropy: The HIPGive digital platform mobilizes resources for social impact projects throughout the Americas. Through its suite of innovative tools, including crowdfunding, permanent digital campaigns, peer-to-peer giving, and Digital Giving Circles, people and organizations come together to create community and make an impact. HIPGive has brought together over 1,000 nonprofit organizations and 48,000 individual donors, resulting in more than $4.4 million in contributions to social impact projects.
Launchgood: Crowdfunding Incredible Muslims: LaunchGood.com believes Muslims have incredible values to share with the world. Together, they set out to build an inspired future. They are the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from more than 1 million users.
Giving Gap: Giving Gap exists to advance racial equity in giving and mobilize positive action for Black lives and building the movement for the equitable funding of Black-founded nonprofits. Giving Gap amplifies Black-founded organizations by providing
A donor platform that allows individuals and institutions to learn about and give to vetted Black-founded nonprofits
Research, data, and reporting that documents the strengths and needs of Black-founded nonprofits
Fundraising and storytelling campaigns to mobilize giving and positive action
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
College Music Society National Conference presentation poster detailing "How-To Reach Global Audiences With Your Music". Includes case studies of successful marketing campaigns and tools to use for streaming and outreach.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
The Power of Movements
1. "We have created in our
South-by-type world
a lot of incentive and
addiction to
feedbackand stimulus
from the world around us.”
Baratunde Thurston, SXSW
Keynote
13. 107,144 FB visits
37,000 Likes
145 different countries
30,000 connections
750,000 Limited Edition
bottles sold
1.2m winning design gift
packs
14. Pepsi Refresh Everything
63 million votes // 5 million site registrations //$19 million beyond grants //79k
volunteers
15. What can we take from this?
Crowd-sourcing has moved on, and this time it works
better.
Brands have a grassroots following, like it or not.
Show that you’re listening.
Reach out, but do it on your own terms.
Know yourself and what you stand for, because any U-turns will be
transparent on the FacebookTimeline.
The ‘Age of Uprising’ is applicable to brands as well as politics.
Don’t be afraid to experiment(But don’t get caught out!)
Editor's Notes
‘Always on’ is the new standard- from SXSW to the world.It’s not about having a voice so much as how you use it, and how brands mobilise their following. A brand always has grass roots, whether they like it or not. So it’s important to show that they’re listening.
New apps show how comfortable we are being hypersocial and hyperconnected. The new breed of social is ‘mass social’ and ambient.People like to be part of something, even if the connection is not as strong as on Facebook. Causes bring them together.
A few recent good examples:The London riot cleanup last summerCash Mobs (themselves a reaction to Groupon)Kickstarter, Indie-go-go, Kiva, even the Kony 2012 campaign.American politics (more so than in the UK).
SXSW featured lots of examples of skilled ‘post-crowdsourcing’ campaigns, like Chevy’s ‘From Prototype to Production’ panel.FOMO- how people can be mobilised en masse.Changing the world by giving brands a cause.Arguing the case for online voting.
Charitablecrowdsourcing has paved the way, with sites like Kiva making a lot of small difference rather than one big one.
Kickstarterleads innovation using a crowdsourcing model, a kind of middle ground between marketing and charity.
Indiegogo is a similarly highly successful platform for funding filmmakers.
Cause.it debuted at SXSW, and uses more sophisticated geolocation to link businesses to local causes, making it easier to bring difference across society.
How crowdsourcing was in the past:Chevy have been vilified and celebrated for their use of crowdsourcing. This 2006 campaign was a fail: the Tahoe SUV 2006 campaign, where ‘fan submitted’ video edits went very wrong.
Chevy have done an about-turn by incentivising their crowdsourcingA prize that matters: chance to be screened at the Superbowl.Entertaining rather than simply ‘interactive’MoFilm, Microsoft’s crowdsourcing company, as intermediary.
Collab between winner and The Lonely Island companySimilar, a worthwhile prizeEntertaining content
Other brands like to highlight innovation as their cause.Toyota know their brand well enough not to count on entertainment, like Doritos, and to play up what they have and are known for.Eco-friendly and socially minded, socially conscious crowd-sourcing, but with professionally-made films.
Heineken’s rich history of design mean they can take it as their ‘cause’Genuine human aspect , in that it connects people.Shows that they’re listening to followers, but keeping high standards- perfect middle ground for reaching out.
Pepsi Refresh- similar, and could be expanded with geo-location (cause.it and highlight style!)Opens up process to public, but keeps in controlInteractive on multiple levels- votes and ideasMeasurable change, using social media to make the process more detailed and more human.
