Crowdsourcing involves outsourcing tasks to a large, undefined network of people. The document discusses the history and types of crowdsourcing, providing examples from the 18th century Longitude Prize to modern contests. It also summarizes Lay's "Do Us a Flavor" campaign, which received over 3.8 million flavor submissions and saw a 12% rise in sales. The campaign engaged millennials through social media and partnerships while shortening product development cycles.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Brendan Walsh - Experiential Marketing: How the Best Brands Amplify Their Liv...Brooke Boyle
This document provides an overview of experiential marketing strategies used by top brands. It profiles Red Bull's Stratos skydiving stunt that broke two world records and engaged millions online. It also profiles Bud Light's "Whatever USA" activation that took over a town and invited influencers, generating hundreds of millions of social impressions. Finally, it discusses Mole Street's own DIY music festival "Molestice" that engaged the local community and garnered press coverage. The document emphasizes capturing content, clear goals, audience research, and trying unconventional ideas.
Who Wore It Best: Marketing Campaigns EditionMaree Naroba
The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
Who Wore It Best: Marketing Campaigns Edition HubSpot
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
The document discusses how media companies can create more valuable media spaces by adopting co-creation techniques that engage audiences and brands. It provides examples of companies that have successfully implemented co-creation strategies like allowing customers to design products (Nike), vote on product decisions (Walkers Crisps), and crowdsource funding initiatives (Pepsi Refresh Project). The document argues that media owners should become a platform for consumer insights, collaborative actions, and offer co-creation solutions to help brands better engage audiences at reduced costs.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Brendan Walsh - Experiential Marketing: How the Best Brands Amplify Their Liv...Brooke Boyle
This document provides an overview of experiential marketing strategies used by top brands. It profiles Red Bull's Stratos skydiving stunt that broke two world records and engaged millions online. It also profiles Bud Light's "Whatever USA" activation that took over a town and invited influencers, generating hundreds of millions of social impressions. Finally, it discusses Mole Street's own DIY music festival "Molestice" that engaged the local community and garnered press coverage. The document emphasizes capturing content, clear goals, audience research, and trying unconventional ideas.
Who Wore It Best: Marketing Campaigns EditionMaree Naroba
The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
Who Wore It Best: Marketing Campaigns Edition HubSpot
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
The document discusses how media companies can create more valuable media spaces by adopting co-creation techniques that engage audiences and brands. It provides examples of companies that have successfully implemented co-creation strategies like allowing customers to design products (Nike), vote on product decisions (Walkers Crisps), and crowdsource funding initiatives (Pepsi Refresh Project). The document argues that media owners should become a platform for consumer insights, collaborative actions, and offer co-creation solutions to help brands better engage audiences at reduced costs.
The document provides examples of non-traditional advertising campaigns for reference. It describes a campaign where an adhesive bandage company included donor registration kits to help increase marrow donor signups. It also mentions a campaign for a Colombian government where plastic balls with messages were floated down rivers to encourage guerilla fighters to demobilize. A third campaign discussed packaged entire marketing budgets into rap videos to boost yogurt sales.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Social media communication_lecture_2012GretaMedelyte
1. The document discusses the impact of new media on communication and creativity in advertising. It analyzes how communication models have shifted from mass to personalized media with more audience involvement and engagement.
2. New media allows for a "third layer" of experiential advertising beyond just announcements, through interactive and social campaigns. This has implications for the structure of agencies and the creative process.
3. Mobile devices are increasingly important communication tools, as they allow messages to reach audiences in opportune moments. New forms of viral, user-generated, and socially enabled advertising are emerging that engage audiences in two-way conversations.
The emergence of new models of peer-relationship between people and firms that - surpassing the old framework of consumption - enable the co-creation of value within the market relationship.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to the Collaboration Revolution through stories, examples, numbers, case studies.
Group 7- Consumer Behavior PPT kmkm ,mkmAditya226682
Brands are less significant in the age of social media as crowd culture has emerged. Crowd culture amplifies subcultures and turbocharges art worlds, greatly increasing cultural innovation. A few key points:
- Crowd culture binds together once isolated communities, greatly increasing cultural collaboration and influence.
- On social media, entertainers and celebrities from crowd cultures like PewDiePie dominate over corporate brands.
- To succeed, brands must target novel ideologies emerging from crowd cultures to stand out. For example, Chipotle targeted the preindustrial food movement.
- Companies should shift their focus from social media platforms to leveraging crowd cultures through distinctive brand ideologies.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
This document discusses trends and counter trends that influence marketing. It defines megatrends as large, slow-forming changes like population aging or immigration that influence activities for decades. Trends are more individual and appeal to personal identity. Examples of megatrends given are aging populations, assimilation, and redefining family structures. The document then discusses behavioral megatrends like increased connectivity and individualism. It provides examples of trends in areas like travel, reviews, and luxury goods. The document concludes with tips for marketers to stay aware of trends through various online sources and to focus marketing on consumer needs.
This document defines mega trends and counter trends that influence markets. It discusses how trends like an aging population, immigration, and individualism affect marketing responses. Examples of behavioral mega trends include smart products and time compression. Global consumer trends involve complexity in age, gender, life stage and income. Innovative marketing uses tools like consumer generated advertising and crowd sourcing. Counter trends go against the grain. The document advises being consumer centric, thinking small, tapping pop culture, and standing for a brand personality. It provides resources for keeping up with marketing trends.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
Agency disruption and evolving new business modelsTHE MAIN
This document summarizes the key points from a presentation on adapting to changes in the digital advertising industry. The presentation discusses four main areas that agencies need to focus on: self-concept, organizational culture/structure, workflow, and human resources. For self-concept, it emphasizes defining the agency's digital vision and products. For culture/structure, it recommends fostering innovation. For workflow, it questions whether linear processes need adjusting for digital platforms. And for human resources, it stresses the need for new competencies and training. The overall message is that agencies must adapt their thinking, teams, and ways of working to keep up with the evolving client briefs and digital landscape.
BDPA Cincinnati chapter explored Crowdfunding at its October 2014 program meeting. Crowdfunding is one of the fastest growing ways for entrepreneurs to raise money to kick-start businesses and projects. One of the most pressing questions for any new business is how it will be funded! Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter, Google+, and LinkedIn to get the word out about a new business and attract investors. We looked at one of the most attractive options – Crowdfunding - and learned the ins-and-outs from a local expert.
Our guest speaker on this topic was Bill Huston, co-founder of My Crowd Rocks, a crowdfunding and social media consultancy. As the Chief Marketing Officer and Digital Strategist, Bill heads the lead generation and branding strategy including blogging, search engine optimization, video marketing, and social media. Bill has over 15 years’ experience in leadership, marketing, and strategic planning, and the team he has assembled has over 20 years of experience and a demonstrated desire to improve the global business community through crowdfunding and digital communication.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
The document provides a marketing plan for Pringles potato chips. It identifies Pringles' target audience as Millennials aged 20-35 years old. The plan aims to strengthen Pringles' position as the "fun" potato chip brand by offering consumers an experience that goes beyond traditional snacking. This will be done through a campaign using television, print, and social media over seven months. The objectives are to raise awareness of Pringles' "Pop, Crunch, Create" campaign through YouTube and Instagram and achieve at least 50,000 impressions and 1,000 views on YouTube.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The document provides examples of non-traditional advertising campaigns for reference. It describes a campaign where an adhesive bandage company included donor registration kits to help increase marrow donor signups. It also mentions a campaign for a Colombian government where plastic balls with messages were floated down rivers to encourage guerilla fighters to demobilize. A third campaign discussed packaged entire marketing budgets into rap videos to boost yogurt sales.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Social media communication_lecture_2012GretaMedelyte
1. The document discusses the impact of new media on communication and creativity in advertising. It analyzes how communication models have shifted from mass to personalized media with more audience involvement and engagement.
2. New media allows for a "third layer" of experiential advertising beyond just announcements, through interactive and social campaigns. This has implications for the structure of agencies and the creative process.
3. Mobile devices are increasingly important communication tools, as they allow messages to reach audiences in opportune moments. New forms of viral, user-generated, and socially enabled advertising are emerging that engage audiences in two-way conversations.
The emergence of new models of peer-relationship between people and firms that - surpassing the old framework of consumption - enable the co-creation of value within the market relationship.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to the Collaboration Revolution through stories, examples, numbers, case studies.
Group 7- Consumer Behavior PPT kmkm ,mkmAditya226682
Brands are less significant in the age of social media as crowd culture has emerged. Crowd culture amplifies subcultures and turbocharges art worlds, greatly increasing cultural innovation. A few key points:
- Crowd culture binds together once isolated communities, greatly increasing cultural collaboration and influence.
- On social media, entertainers and celebrities from crowd cultures like PewDiePie dominate over corporate brands.
- To succeed, brands must target novel ideologies emerging from crowd cultures to stand out. For example, Chipotle targeted the preindustrial food movement.
- Companies should shift their focus from social media platforms to leveraging crowd cultures through distinctive brand ideologies.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
This document discusses trends and counter trends that influence marketing. It defines megatrends as large, slow-forming changes like population aging or immigration that influence activities for decades. Trends are more individual and appeal to personal identity. Examples of megatrends given are aging populations, assimilation, and redefining family structures. The document then discusses behavioral megatrends like increased connectivity and individualism. It provides examples of trends in areas like travel, reviews, and luxury goods. The document concludes with tips for marketers to stay aware of trends through various online sources and to focus marketing on consumer needs.
This document defines mega trends and counter trends that influence markets. It discusses how trends like an aging population, immigration, and individualism affect marketing responses. Examples of behavioral mega trends include smart products and time compression. Global consumer trends involve complexity in age, gender, life stage and income. Innovative marketing uses tools like consumer generated advertising and crowd sourcing. Counter trends go against the grain. The document advises being consumer centric, thinking small, tapping pop culture, and standing for a brand personality. It provides resources for keeping up with marketing trends.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
Agency disruption and evolving new business modelsTHE MAIN
This document summarizes the key points from a presentation on adapting to changes in the digital advertising industry. The presentation discusses four main areas that agencies need to focus on: self-concept, organizational culture/structure, workflow, and human resources. For self-concept, it emphasizes defining the agency's digital vision and products. For culture/structure, it recommends fostering innovation. For workflow, it questions whether linear processes need adjusting for digital platforms. And for human resources, it stresses the need for new competencies and training. The overall message is that agencies must adapt their thinking, teams, and ways of working to keep up with the evolving client briefs and digital landscape.
BDPA Cincinnati chapter explored Crowdfunding at its October 2014 program meeting. Crowdfunding is one of the fastest growing ways for entrepreneurs to raise money to kick-start businesses and projects. One of the most pressing questions for any new business is how it will be funded! Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter, Google+, and LinkedIn to get the word out about a new business and attract investors. We looked at one of the most attractive options – Crowdfunding - and learned the ins-and-outs from a local expert.
Our guest speaker on this topic was Bill Huston, co-founder of My Crowd Rocks, a crowdfunding and social media consultancy. As the Chief Marketing Officer and Digital Strategist, Bill heads the lead generation and branding strategy including blogging, search engine optimization, video marketing, and social media. Bill has over 15 years’ experience in leadership, marketing, and strategic planning, and the team he has assembled has over 20 years of experience and a demonstrated desire to improve the global business community through crowdfunding and digital communication.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
The document provides a marketing plan for Pringles potato chips. It identifies Pringles' target audience as Millennials aged 20-35 years old. The plan aims to strengthen Pringles' position as the "fun" potato chip brand by offering consumers an experience that goes beyond traditional snacking. This will be done through a campaign using television, print, and social media over seven months. The objectives are to raise awareness of Pringles' "Pop, Crunch, Create" campaign through YouTube and Instagram and achieve at least 50,000 impressions and 1,000 views on YouTube.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
2. What is crowdsourcing
The word "crowdsourcing" was coined by Wired magazine writer Jeff Howe in the
famous Wired story "The Rise of Crowdsourcing" (June 2006;
http://www.wired.com/wired/archive/14.06/crowds.html), in which Howe described
it as "the application of Open Source ideas to disciplines other than software."
"The act of outsourcing a job traditionally performed by a designated agent
(usually an employee) to an undefined, generally large group of people in the form
of an open call" is termed as crowdsourcing.
4. TYPES OF CROWDSOURCING
(Torres-Coronas & Vidal-Blasco, 2017)
OTHER TYPES OF CROWDSOURCING
INCLUDES:
Crowd jobbing
Crowd control
Crowd auditing
Crowd wisdom
5. The Evaluation of Crowd Sourcing from the beginning.
● 1714: The Longitude Prize
● 1936: Toyota Logo Contest
● 1955: The Sydney Opera House
● 2000 to 2006: YouTube, Wikipedia, Threadless founded
● 2002 to 2006: American Idol
● 2006: Crowdsourcing
● 2006 to 2050: Crowdsourcing Explodes
6. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 1714: The Longitude Prize
In 1714, the British Government was stuck for a solution to
what they called "The Longitude Problem" which made
sailing difficult and perilous (killing 1,000s of seamen every
year). Seeking innovation, the British Government offered
£20,000 for people to invent a solution (£20,000 in 1714 is
around $4.7 million dollars in 2010). This is possibly the first
ever example of crowdsourcing. The contest, considered
almost unsolvable, was won by John Harrison, the son of a
carpenter. Harrison invented the 'marine chronometer‘
7. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 1936: Toyota Logo Contest
In 1936, Toyota held a logo contest to redesign its logo. They received 27,000
entries and the winning logo was the three Japanese katakana letters for
"Toyoda" in a circle, which was later modified by Risaburo Toyoda to "Toyota".
8. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 1955: The Sydney Opera House
In 1955 the Premier of NSW state of
Australia, Joseph Cahill, ran a contest
offering £5,000 to design a building for part
of Sydney's Harbor. The contest received
233 entries from 32 countries around the
world. The winning design is one of the most
innovative landmarks. Architectural contests
continues to be a popular model for getting
buildings designed.
9. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 2000 to 2006: YouTube, Wikipedia,
Threadless founded
● During this period innovative dot coms - now
bookmarked household staples - began to
launch and take-off. Not always used as
crowdsourcing examples, but in reality:
● YouTube = crowdsourced entertainment / TV
Wikipedia = crowdsourced knowledge
10. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 2002 to 2006: American Idol
In 2002, American Idol Season kicked off Kelly Clarkson's career as well as a
plethora of talent contests So You think You Can Dance, Next Top Model,
MasterChef. These contests, often described as 'reality TV' are, at their core,
public crowdsourcing contests that aim to produce an album, a cook book or a
superstar.
11. The Evaluation of Crowd Sourcing from the beginning. (Contd.)
● 2006: Crowdsourcing
Jeff Howe coins the term crowdsourcing in Wired Magazine article in June
2006.
2006 to 2050: Crowdsourcing Explodes
An explosion of crowdsourcing related websites. From Design Crowd (our site!) to Groupon to
Digg - a large percentage web-based start-ups now rely on "the crowd".
13. 4 Examples of Clever Crowdsourcing Campaigns
● Doritos – Crash the Super Bowl.
Doritos is arguably one of the first companies to take advantage of crowdsourcing for an advertising
initiative. The “Crash the Super Bowl” contest has continuously grown in popularity, receiving over
32,000 submissions to date. Over the years Doritos has given out $7 million in prize money, while also
serving as a platform for creatives to get their names out there in the advertising and video production
communities.
https://www.youtube.com/watch?v=ugo7Y2lRsxc
14. 4 Examples of Clever Crowdsourcing Campaigns (Contd.)
● Starbucks – White Cup Contest
Starbucks is the perfect example of a crowdsourcing opportunity that arose from an unlikely place. Baristas started
noticing that Starbucks’ signature white cups were serving as blank canvases for designers and artists to doodle on, so
they got the idea to start a campaign around these simple designs. Customers were encouraged to decorate their
Starbucks cup with an original design, take a photo, and submit it on social media with the hashtag #WhiteCupContest.
Over the course of a few months, over 4,000 unique submissions were received.
15. 4 Examples of Clever Crowdsourcing Campaigns (Contd.)
● Lay’s – Do Us A Flavor
Lay’s ‘’Do Us A Flavor’’ contest is another one of Frito-Lay’s
crowdsourcing initiatives, which recently wrapped up its third year.
However they went in a completely different direction than Doritos,
which has helped diversify the offerings under the conglomerate’s
umbrella. But like Doritos, they too have done crowdsourcing right. Do
Us A Flavor asks customers to submit their ideas for the next potato
chip flavor, and this year’s topic was local foods. Every city in America
has its staple food item (the Philly cheesesteak, Buffalo’s chicken wings,
Chicago’s deep dish pizza, etc.), and Lay’s wanted to shed light on these
long-standing traditions, while also giving participants the opportunity to
share their pride for their hometown.
16. 4 Examples of Clever Crowdsourcing Campaigns (Contd.)
● Airbnb – Shorts
● Airbnb’s marketing strategy has always been focused on vivid, high-quality imagery to give
consumers insight into different travel destinations and accommodations. However, with
all of the locations around the world that they service (over 34,000, to be exact), they
needed help gathering images of each place. That’s where crowdsourcing came in.
● In 2013, Airbnb launched its first video crowdsourcing campaign on Vine. Through a series
of user-submitted videos, they combined them together to make a short film
called “Hollywood & Vines.” The premise of the film was travel and adventure around the
world, and ultimately 100 of these 6-second clips were selected for the nearly four and half
minute video. This campaign was developed in conjunction with Airbnb’s 2013 sponsorship
at the Sundance Film Festival.
17. Benefits of Crowdsourcing
● Crowdsourcing has brought together a big
number of previously disjointed people
who are now working together to achieve
common aims.
● Having a large number of people eager to
work at any given time with varying levels
of skill, ideas, and perspectives enables
you to receive a range of solutions to
challenges.
● Identify what is most popular and thus
profitable
● Access to a vast amount of information.
● Crowdsourcing is inexpensive.
● Often may be done for free
The Drawbacks of Crowdsourcing
● Low-cost labor sometimes results in a less
trustworthy product, according to
Wikipedia/Yahoo Answers
● Having some mechanism of confirming
results (user created reputations) is
required.
● Management... how do you manage such
a big number of employees?
● Only useful for small jobs; anything else
would be too risky to crowdsource;
● Collaboration across crowds is nearly
impossible;
● No contract; participants can leave a
project at any time; ideas can be reused;
no contract
18.
19. Background
● In July of 2012 Frito-Lays launched a crowdsourcing campaign dubbed Do
us a flavour during their 75th anniversary
● This was in response to the declining sales it was experiencing at the time
● Lay’s wanted to appeal to consumers ranging from 18-24 because of their
growing desires to use social media
● With this campaign Lays attempted to age-down their image
20. Campaign
● Customers create new flavours and submit via Lay’s social media page or
website
● Contestants pitch their idea using a photo, name, ingredients, and caption and
explain why their chip would be successful
● To appeal to millennials Lays created a Facebook app to make submission
easier
● A sample package is generated so participants can share submitted flavours on
social media
● Lays even created a “flavourizer” which generates flavours based on a person’s
food preferences
21. Campaign
● Frito-Lay also partnered with facebook to have the like button on a post
changed to “I’d eat that”
● All submissions are narrowed down to 3 flavours by a panel of judges
● Actress Eva Longoria and celebrity chef Michael Symon included on the
panel
22. CAMPAIGN
● The shortlisted flavours were showcased in
stores for customers to sample
● The final decision was then put up for public
vote
REWARD
The creator of the winning flavour has two options;
1. $1 million reward
2. 1% of the net sales of that flavour within that year
Whichever is higher will be awarded to the winner
TARGETS
• Generate social media buzz among millennials
• Receive 1.2 million flavour submissions
• Record a 3% rise in sales
• RESULTS
• 3.8 million submissions
• Over 22 million pages visits on Facebook
• Over 12% rise in sales
• The inventory of the three finalist flavours were sold
out within two hours of reaching stores
• People were selling bags online for $35
23. Benefits
● Low cost insight in to consumer tastes and
preferences
● Lays attained their goal by creating a
stronger relationship with the target new
audience as well as existing consumers
● Shorten product development lifecycle to
10 months instead of the usual 15 to 20
months
● And perhaps most important, the world
was bestowed with new flavours of potato
chips.
Evolution
● After the incredible success the first campaign
Lays evolved the competition a little bit to make it
still attractive and more engaging
● Lays created funny videos based on customer
conversations on twitter to react to their
comments.
● Set in a puppet show theme featuring two
potatoes, the Taste Spuds, Lay’s uses this
medium to further engage with top influencers
and extend the buzz of the competition.
● Additionally, the company set up a heat map to
track most popular ingredient submissions from
each state.