This document discusses how building an online community through Slack can help brands by increasing attention and engagement. It provides examples of how different types of businesses like podcasts, agencies, and software companies can benefit. The key steps outlined are to pick a relevant topic, get initial members like influencers, promote on social media and directories, then moderate the community actively. Success is measured by community health and engagement as well as business benefits like leads or sales. Building a community requires combining your passion, adding value to others, and finding ways to make money.
Spending just 9 minutes a day focusing on career development and maintaining your professional brand can help you stay informed and improve your skills. Devoting a short, focused period each day to activities like maintaining relationships through your social networks, showcasing achievements, getting expert recommendations, and learning from others can enhance your reputation and visibility without taking much time. Regularly dedicating 9 minutes allows significant impact through consistent, small efforts.
This document provides lessons and advice for solopreneuring or starting a solo business. It discusses that while co-founders are optional, help is still required from mentors, community, or virtual staff. It emphasizes finding problems where your business can create value in areas like information overload, the education crisis, or workforce issues. The document recommends bootstrapping your business by leveraging crowdsourcing, multiple revenue streams, and reducing expenses. It also covers hacking marketing through social media, blogging content regularly, and targeting the right audience. Finally, it discusses getting official by incorporating your business as an LLC, reserving domain names, and setting up basic online infrastructure like a website and business bank account.
Being an effective_seo_within_your_or-tony_adamzachbrowne
To be an effective SEO within an organization, one must understand the company culture, build relationships and partnerships across teams, and get integrated into key processes like planning, development, and go-to-market strategies. It is also important to create SEO guidelines, train others on SEO best practices, manage expectations, and evangelize SEO passionately to get others excited about optimization efforts.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
The document provides tips for maximizing your profile and network on LinkedIn, the professional social media platform, in order to build credibility and generate business leads. It recommends completing your profile with a photo, custom URL, recommendations, and engaging content in order to rank higher in search results and appear as an industry expert. Various LinkedIn tools and features are outlined to help with tasks like lead generation, targeting specific professional groups, and driving awareness of one's services or brand.
The document summarizes the evolution of the author's approach to product development. It describes how the author originally followed traditional Agile and Waterfall methodologies but realized their shortcomings in not directly involving customers. Through his experiences at Performable, where engineers did direct customer support out of necessity, the author discovered that a customer-driven model led to faster response to customer needs and more autonomy and motivation for engineers. The customer-driven approach forms the basis for the Responsive Development framework described in the book.
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.
Spending just 9 minutes a day focusing on career development and maintaining your professional brand can help you stay informed and improve your skills. Devoting a short, focused period each day to activities like maintaining relationships through your social networks, showcasing achievements, getting expert recommendations, and learning from others can enhance your reputation and visibility without taking much time. Regularly dedicating 9 minutes allows significant impact through consistent, small efforts.
This document provides lessons and advice for solopreneuring or starting a solo business. It discusses that while co-founders are optional, help is still required from mentors, community, or virtual staff. It emphasizes finding problems where your business can create value in areas like information overload, the education crisis, or workforce issues. The document recommends bootstrapping your business by leveraging crowdsourcing, multiple revenue streams, and reducing expenses. It also covers hacking marketing through social media, blogging content regularly, and targeting the right audience. Finally, it discusses getting official by incorporating your business as an LLC, reserving domain names, and setting up basic online infrastructure like a website and business bank account.
Being an effective_seo_within_your_or-tony_adamzachbrowne
To be an effective SEO within an organization, one must understand the company culture, build relationships and partnerships across teams, and get integrated into key processes like planning, development, and go-to-market strategies. It is also important to create SEO guidelines, train others on SEO best practices, manage expectations, and evangelize SEO passionately to get others excited about optimization efforts.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
The document provides tips for maximizing your profile and network on LinkedIn, the professional social media platform, in order to build credibility and generate business leads. It recommends completing your profile with a photo, custom URL, recommendations, and engaging content in order to rank higher in search results and appear as an industry expert. Various LinkedIn tools and features are outlined to help with tasks like lead generation, targeting specific professional groups, and driving awareness of one's services or brand.
The document summarizes the evolution of the author's approach to product development. It describes how the author originally followed traditional Agile and Waterfall methodologies but realized their shortcomings in not directly involving customers. Through his experiences at Performable, where engineers did direct customer support out of necessity, the author discovered that a customer-driven model led to faster response to customer needs and more autonomy and motivation for engineers. The customer-driven approach forms the basis for the Responsive Development framework described in the book.
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.
This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.
This document discusses using social features to optimize apps and services. It provides examples of companies like Amazon, Foursquare, Quora, Instagram, and Pinterest that have successfully used a social graph to increase sales and engagement. General tips are given such as using Facebook and Twitter, making sure share buttons work properly, and developing for mobile first. Trends mentioned include social features being added to solitary activities, social impacting the real world through companies like AirBnB, and content being consumed in short snippets.
This document provides 21 tips for boldly blogging to inspire audiences and achieve business goals. It emphasizes engaging with readers, showing expertise, writing sincerely from the heart, building community, respecting others, and writing frequently with patience as success takes time. Photographs are provided by Jacqueline Bonneau. The authors are Valérie Leroyer, a freelance outdoor blogger, and Faith Attaguile, who provides empowerment marketing services for eco-businesses.
o Those who are often awarded the status of MVP often share similar drive, ambition and desires. Many of us are maximizers, verifiers, and passionate individuals. Ask yourself these three questions: Do you find it difficult to prioritize and maximize the impact our work can have? Do you struggle with balancing the needs of your business with the needs of the community? Do you ever worry about maintaining/growing that incredible passion you have year over year? If you answered yes to any of those questions than this session is for you. As an MVP these questions often come up but are difficult to address. In this session we will tackle these questions head on and work together to face the challenges we all experience as MVPs (as maximizers, verifiers, and passionate individuals).
The document provides tips for building a personal brand on LinkedIn, including adding a professional photo, writing an engaging headline that represents your passions and results, drafting a compelling summary focused on career accomplishments and aspirations, detailing work experience with relevant details, adding examples of work through photos and media, joining and participating in relevant groups to expand your network, and using Pulse to find and share engaging content to demonstrate thought leadership in your field.
This workshop is to help you to understand employer branding better and the power of LinkedIn in order to help you succeeding in executing your employer brand strategy.
The document discusses how to maximize the use of LinkedIn for business purposes. It provides statistics on LinkedIn's large user base and emphasizes that it is the top social media platform for B2B marketing. The presentation covers creating a robust personal profile, engaging with connections, groups and pages, and using LinkedIn's advertising and content sharing features to build professional relationships and promote a brand or business.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Dell is a good example of a brand that has set high bar when it comes to using social media within an organisation. Here we have shared some key highlights of Dell's employee advocacy program
This document discusses using LinkedIn for talent acquisition and employer branding. It recommends a three step process: 1) Build your follower base and brand on LinkedIn, 2) Engage with your followers by sharing relevant content, and 3) Recruit by posting jobs and targeted ads. Specific engagement tactics include telling five core company stories, keeping followers up to date, and boosting reach through sponsored updates. The goal is to improve candidate conversions through targeted messaging and content.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to grow your business with Google+.
An introduction to the social platform Google+ and how to use communities, engagement, and reviews to benefit your business.
Presentation for YachtWorld U.S. customers in January 2015.
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15Jobvite
Summit'15 breakout session presented by Jobvite Andre Boulais and Tom Mack of PG&E - San Francisco, May 8, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates.
The document is a marketing email from Dan DelMain, founder of DelMain Analytics, a digital marketing agency. It addresses common questions from clients about optimizing websites, driving traffic, and boosting search engine rankings. DelMain provides tips on search engine optimization, social media marketing, reputation management, video marketing, and blogging. He invites recipients to sign up for his SEO training course to learn more strategies and secrets.
How to Leverage Your Employment Brand and Beat The Great RecessionAggregage
In this webinar, Eric Torigian will teach you how a strong employment brand can make your organization the employer of choice, thus attracting the best candidates.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.
This document discusses using social features to optimize apps and services. It provides examples of companies like Amazon, Foursquare, Quora, Instagram, and Pinterest that have successfully used a social graph to increase sales and engagement. General tips are given such as using Facebook and Twitter, making sure share buttons work properly, and developing for mobile first. Trends mentioned include social features being added to solitary activities, social impacting the real world through companies like AirBnB, and content being consumed in short snippets.
This document provides 21 tips for boldly blogging to inspire audiences and achieve business goals. It emphasizes engaging with readers, showing expertise, writing sincerely from the heart, building community, respecting others, and writing frequently with patience as success takes time. Photographs are provided by Jacqueline Bonneau. The authors are Valérie Leroyer, a freelance outdoor blogger, and Faith Attaguile, who provides empowerment marketing services for eco-businesses.
o Those who are often awarded the status of MVP often share similar drive, ambition and desires. Many of us are maximizers, verifiers, and passionate individuals. Ask yourself these three questions: Do you find it difficult to prioritize and maximize the impact our work can have? Do you struggle with balancing the needs of your business with the needs of the community? Do you ever worry about maintaining/growing that incredible passion you have year over year? If you answered yes to any of those questions than this session is for you. As an MVP these questions often come up but are difficult to address. In this session we will tackle these questions head on and work together to face the challenges we all experience as MVPs (as maximizers, verifiers, and passionate individuals).
The document provides tips for building a personal brand on LinkedIn, including adding a professional photo, writing an engaging headline that represents your passions and results, drafting a compelling summary focused on career accomplishments and aspirations, detailing work experience with relevant details, adding examples of work through photos and media, joining and participating in relevant groups to expand your network, and using Pulse to find and share engaging content to demonstrate thought leadership in your field.
This workshop is to help you to understand employer branding better and the power of LinkedIn in order to help you succeeding in executing your employer brand strategy.
The document discusses how to maximize the use of LinkedIn for business purposes. It provides statistics on LinkedIn's large user base and emphasizes that it is the top social media platform for B2B marketing. The presentation covers creating a robust personal profile, engaging with connections, groups and pages, and using LinkedIn's advertising and content sharing features to build professional relationships and promote a brand or business.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Dell is a good example of a brand that has set high bar when it comes to using social media within an organisation. Here we have shared some key highlights of Dell's employee advocacy program
This document discusses using LinkedIn for talent acquisition and employer branding. It recommends a three step process: 1) Build your follower base and brand on LinkedIn, 2) Engage with your followers by sharing relevant content, and 3) Recruit by posting jobs and targeted ads. Specific engagement tactics include telling five core company stories, keeping followers up to date, and boosting reach through sponsored updates. The goal is to improve candidate conversions through targeted messaging and content.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to grow your business with Google+.
An introduction to the social platform Google+ and how to use communities, engagement, and reviews to benefit your business.
Presentation for YachtWorld U.S. customers in January 2015.
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15Jobvite
Summit'15 breakout session presented by Jobvite Andre Boulais and Tom Mack of PG&E - San Francisco, May 8, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates.
The document is a marketing email from Dan DelMain, founder of DelMain Analytics, a digital marketing agency. It addresses common questions from clients about optimizing websites, driving traffic, and boosting search engine rankings. DelMain provides tips on search engine optimization, social media marketing, reputation management, video marketing, and blogging. He invites recipients to sign up for his SEO training course to learn more strategies and secrets.
How to Leverage Your Employment Brand and Beat The Great RecessionAggregage
In this webinar, Eric Torigian will teach you how a strong employment brand can make your organization the employer of choice, thus attracting the best candidates.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
The document lists the names and contact details of 10 individuals who are members of Group 20. It then provides a brief history of LinkedIn from its launch in 2003 through its growth and expansion globally. It discusses how LinkedIn can be used for marketing, recruiting, thought leadership, market research, and involving employees. Tips are provided on creating a company page, joining groups, becoming a thought leader, and using testimonials for credibility. Employers are encouraged to have employees actively engage on LinkedIn to expand their networks and recruiting reach.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
media giant is one of our most powerful and lucrative business resources. According to LinkedIn's Newsroom, there
are 2 new professionals joining every second. Come learn how to attract this abundance of prospects and turn them
into a business opportunity
Making your mark on the blogosphere : An introduction to bloggingGemma Went
The document provides guidance on starting a successful blog to engage an audience. It recommends developing a strategy that defines objectives, metrics, target audience, and content plan. Objectives may include establishing thought leadership, improving brand awareness, or generating new business. The strategy should also include setting metrics to measure each objective. When defining the audience, segment them and consider what they want to hear. The content plan should address the audience and objectives. Setting up the blog requires choosing a platform like WordPress and integrating the blog with other marketing activities. Regular publishing and measuring results are also important for success.
The document lists the names and contact details of 10 individuals who are part of Group 20. It then provides a brief history of LinkedIn from 2003 to 2014, describing its growth in members, revenues, and features. Finally, it outlines several ways that LinkedIn can be used for business purposes like marketing, recruiting, thought leadership, and market research.
Here are some tips for effectively involving employees via LinkedIn:
- Encourage employees to share job postings from their personal LinkedIn profiles to expand the reach of recruiting efforts.
- Provide guidance for employees to maintain active LinkedIn profiles and fully utilize their professional networks to source quality candidates.
- Incorporate LinkedIn best practices into onboarding to foster a culture of networking. For example, encouraging new hires to connect with colleagues.
- Partner with marketing to boost job post visibility by sharing company updates widely yet minimally. For instance, asking employees to repost opportunities.
- Recognize employee contributions to sourcing and recruiting by highlighting success stories. This positive reinforcement inspires further engagement.
Sahar Andrade discusses using social media for personal branding and career success. She emphasizes finding your passion and marketing skills consistently across platforms like LinkedIn, Facebook, blogs and Twitter to attract employers. LinkedIn is a key network for professionals, with over 225 million members. It is important to establish yourself as an authority by engaging with others, publishing content regularly, and optimizing your profile to stand out from the crowd. Social media requires consistency in messaging and transparency to build your reputation online.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
The document provides tips and strategies for various inbound marketing tactics, including blogging, social media, videos, and content creation. Some key points discussed are:
- The importance of defining the target audience and creating content that will attract and engage them.
- Establishing systems for lead generation, qualification, and maximizing client value through ongoing communication.
- Best practices for effective blogging including setting a publishing schedule, writing catchy headlines, and focusing on quality over quantity of posts.
- Leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to build communities and promote content and brands.
- Using SlideShare and creating whitepapers/eBooks to establish thought leadership and boost
The document discusses the evolution of marketing from traditional to integral marketing. It notes that integral marketing includes both traditional and online marketing techniques. It argues that the best practice is to build communities and engage in conversations rather than just pushing messages out. It recommends several content types like blogs, podcasts, videos and news releases to start conversations and build authority through search engine optimization.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
10. What’s That?
A professional
productivity tool used
in the workplace. It’s
used to replace emails
& you can use it to run
community driven
events for your brand.
11. Why the h*ck?
• More Attention
• Free to start and run
• Closed, less noise
• Channels to focus
• Easy to use
• Great user onboarding
• Great integrations
NUMBER
Facebook Slack LinkedIn
12. How YOU can use Slack?
How can you benefit from building a community?
1) You have a Podcast and you would like to have your members
get access to your guests for questions and answer.
2) You run a digital agency and you want your clients to have
access to you or any of your teams/experts, maybe for a Premium.
3) You’re a software company and you want to engage and
support your clients.
13. 4) You run an online course and want to give people direct access
to you as a though leader.
5) You already run a successful Facebook group and you want to
offer a subscription based Premium access.
6) You are a freelancer and you’re looking for a job and
collaboration.
7) You’re running a conference? Engage your speakers before,
during & after the event, communicate with your staff & curate
content.
?????
20. How to start with it?
• Pick a Topic
• Should be relevant to your business
• Decide if it’s internal or external
• Create a free launch site ( www.launchpass.com )
• Get your 100 first TRUE FANS
21. 1) Reach out to 20-30 influencers
Sample LinkedIn Invite
Hi Elias,
Thanks for your nice comment on one of my posts. I think you would add
enormous value to the Slack community I’m just building.
We have world-class founders & marketers on board, like David Braun
(Templatemonster.com) and Suzanne String among many others.
Please let me know if you’re interested and I can ping you the link with the
invite.
Cheers, Carsten
Build your Audience
22. Build your Audience
2) Share on Social Media
Use LinkedIn, Twitter, Facebook
Sample Tweet
Do you work in #marketing? Join Founders & Creators,
the open Slack community for those involved in with the
”people side” of things!
23. Build your Audience
3) Add your community to Slack directories
Contact slacklist.info and fill out a form to list your
group
24. Build your Audience
4) Moderate the community
Have rules in place to keep
conversations friendly
Ban spam, inappropriate or
offensive comments. Set up a
channel for self promotion
#DontPitchMeBro
25. Measure Success
Track these two things:
1) How active and healthy is your community
2) How does your company benefit
Thank you everyone for having me today. It’s an absolute pleasure sharing the stage with such accomplished people and an amazing audience.
Norman Tripplet (115 Years Ago)
Performance increases in a group vs individually
Those cycling in the group covered the mile 5 seconds quicker than individually without a pacemaker.
We can increase our performance just by having others around us performing the same task.
Social Facilitation
In communities, we can really untap our potential
Plus, having the same passion for the same topics brings us individuals as groups together and they also hold us accountable.
The power of groups makes us go beyond our limits.
So far, we jump out of planes together!
And we even go through fire and really leave our comfort zone.
It’s no surprise that communities can help us become the best version of ourselves.
This really made me think and I realised that really, who we become is who we hang out with.
You are the average of the 5 people you spend the most time with and this could be online & offline.
And this goes for your health, it goes for your personal finance & it goes for your success in business.
And, personally, my idea is to getting ahead in life is moving up the famous ladder that Russell Brunson describes in his book Expert Secrets
From Employment, to Self—Employment/Freelancing to Building a Business (maybe a product) and then maybe becoming an investor.
I’m sure some of you here have similar ambitions.
I was working in a tech startup.
I had the startup support network of co-workers, colleagues and clients and the startup itself.
But I wanted to move up the entrepreneur ladder, so I decided to leave my job in 2016.
Lonely, often borderline depressed
Unproductive
Almost losing clients
No one to bounce of ideas with
Welcome to freelance reality! It wasn’t what I imagined.
I got myself more work, less money & arguments with my wife
This really made me go deep into the power of communities.
If I can’t be in an office with peple and if I still want to be the best I can I need to create an environment where I can facilitate a community
Of course I went to events & meetups inititally, but was getting sick of beer & pizzas and high level chit chat.
I decided to build a community online in Slack. (The technology itself doesn’t really matter, it depends on your goals) Communities are everywhere, from WhatsApp, to Telegram, to Facebook and so on and so on.
Who in the room knows what Slack is? Who doesn’t?
A professional productivity tool used in the workplace, free of charge, to replace email communication.
You can also use it to run community driven events for your brand.
I didn’t have a (personal) brand as this time and I just wanted to create a support network of digital marketers & freelancer.
You will probably ask yourself: Why not join a Facebook group or start a LinkedIn group.
I was looking for collaboration. Like, really working together hand in hand.
Facebook just didn’t do the job.
If you want to build a community with less noise, consider Slack.
It’s closed, so less noise
Channels to focus on areas
Very easy to use & great user onboarding
620 Mio Facebook Groups vs. 2 Mio LinkedIn groups vs. 1000+ Slack communities
For customers in B2B settings. For your Podcast, for increasing the lifecycle of your events.
If you have no passion, but add value to others and make money, you feel uninspired and you quit
If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit.
You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
If you have no passion, but add value to others and make money, you feel uninspired and you quit
If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit.
You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
If you have no passion, but add value to others and make money, you feel uninspired and you quit
If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit.
You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
400,000k per year
Product Managers HQ
25 USD x 5000 members
Have a second application process in place to avoid lurkers
Have a small application fee (trip wire offer)
Get to your first 100 TRUE FANS.
Share on Social Media
Again, the CTA can go to your Launchpass Website
Mean number of people online at a time
How many files have been shared (which shows how many resources are being shared)
How many new members come in via referral
How many messages have been sent and from where, e.g. Direct Messsages vs. Group Messages