The document summarizes the Power Player Lifestyle Magazine, an online magazine launched in 2008 that promotes people, places, products and services globally. It highlights entrepreneurs and leaders across various industries. The summary provides readership statistics, demographics and advertising partnership opportunities for companies wanting to promote their brand through banner ads, video ads, email blasts and event listings in the magazine. Rates start at $350 per month for an event listing and go up to $50,000 for an annual "Platinum" partnership package including front page placement and sponsored content.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
Presentation by David Sinclair for the engage Business Network run by Age UK. David summarises the findings of his research "The Golden Economy" which considers how the private sector is adapting to an ageing society.
AHAA expands its thought leadership platform well into 2014 with a series of studies to educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as one size fits all.
Presentation by David Sinclair for the engage Business Network run by Age UK. David summarises the findings of his research "The Golden Economy" which considers how the private sector is adapting to an ageing society.
AHAA expands its thought leadership platform well into 2014 with a series of studies to educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as one size fits all.
Think Beyond The Label & Wirestone Keynote at USBLNPaul Marobella
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
BRAND STRATEGY OVERVIEW: KICKER a Digital Media Start UpAnn Odell
Kicker is a digital explainer news platform for people who care about what's happening in the world & need to get up to speed quickly. The snapshot approach to what really matters today includes multi-media context & the back story for why it matters.
My role was Marketing Strategist, joining in it's second year of operation to guide cohesion through research, insights, content creation, design & implementation to help drive greater brand awareness, grow partnership networks & financial sustainability.
My approach included:
- missing research: user/non-user data, competitor, industry, influencers
- communications audit
- data interpretation
- competitive analysis
- persona development
- holistic strategy identifying user-acquisition priorities
- key message development
- voice-tone & design integration of all digital channels
- guiding branded content development
- facebook ad campaigns
- pitch development for sponsorship funding & advisory board
- program development for student campus reps network
Kicker's audience is 66% Millennial.
Should Insurance Agents become Wealth ManagersSURAJ MISHRA
September 12, 2013. This presentation was delivered to a group of very qualified Insurance Agents at Manila. I wanted them to understand the new changing world, where customers expectation has vastly increased. The digital world is building huge expectations. Suraj
Rise of Influencer Communications: Changing the Face of PR and MarketingJessica Fast
3% of people generate 90% of the impact online. With the evolution of PR and marketing, the power of influencer marketing is undeniable and unavoidable. Here I share the presentation I delivered at the 2018 PRSA Maryland Annual Conference, which gives insights and "rules of road" for engaging and leveraging relationships with influencers.
If you have questions, feel free to reach out: jfast@abelcommunications.com
Rise of Influencer Communications: Changing the Face of PR and Marketing
The Power Life Media Kit 2010
1. Entertainment Style Health Fab Food Sports World News
2. Promote Your Brand In The Best Innovative E-Zine
Itʼs all about promoting people, places, products and services globally. Since our launch in October
2008, The Power Player Lifestyle magazine is ranked in the top 40,000 in USA and internationally
within the top 300,000 out of 189 million corporate website in the worldwide. 95% of ThePowerPlayermag.com
readers are online daily 6 days out of a week. We are attracting new visitors and subscribers daily. Our power
reporters job is focused on placing the best in spotlight each month!
Experience our online lifestyle magazine at www.thepowerplayermag.com
Entertainment Style Health Fab Food Sports World News
3. Who We Are, Why Power-Up With Us
Ordinary people believe only in the possible. Extraordinary people visualize not what is possible or
probable, but rather what is impossible......
The Power Player Lifestyle Magazine (PPLM) was created, designed and launched by
Lela Christine Thompson in October of 2008. The objective of PPLM is to highlight feature,
promote and reveal the best in Entertainment, Style, Health, Sports, Art, Cuisine and current
news for viewers across the world to review each month.
For the past year, PPLM has moved forward successfully featuring men and women from
diverse backgrounds who have made a positive impact on our society. The founder of PPLM
along with her team has worked in the field of public relations, marketing, fashion, politics and
entertainment for the past 15 years. When you browse through the pages of PPLM you
connect with the extraordinary people, places, products and news. Itʼs all about having a
wonderful relationship with you and you with our world.
We attract a diverse, affluent and well-educated audience that browse our pages daily.
Our audience has more disposable income to spend on your products and services
than the average consumer. We invite you be among the best, Power-Up with us!
Entertainment Style Health Fab Food Sports World News
4. We Want, What You Want ….
High Impact Online Advertising, To Promote Your Corporate Brand. Listed below are the target
placement sections relevant to the PPLM interactive content.
* Channel Targeting (Business Trends, Technology, Shopping, Art)
* Entertainment Reports, Ads. Movies, Music, Games
* Fashion, Style and Beauty News
* FabFood Corner: Top Restaurants, Best Drinks and Desserts
* Sports Power Players: Men & Women Athletes
* Play By Play News, Innovative Brands, Special Events
* Health Watch News, Updates, Products
* Travel: Local, National, International
* New Book News & Reviews
Entertainment Style Health Fab Food Sports World News
5. High Impact Power Connection
Our Online Audience Profile
PPLM’s online audience is growing daily. We have new visitors from USA and internationally
that drop by, browse each page, like our website content and gain easy access with no
delays. As the web continues to impact the United States magazine sector with some 18 titles
stopping their print presses in 2009. The Advertising Age reported that Time Inc.'s digital ad
revenue last year totaled an estimated $245 million, or 10% of the company's total ad
revenue. We deem it necessary to connect you with our readers who are consumers of
technology, television, film, music, fashion, art, food, automobiles and thought provoking
news.
As of this date, based on the www.Alexa.com a web information company that ranks website
and analyzes a sites demographic, PPLM is ranked is USA 48,000 and globally 357,000. By
2011 we foresee PPLM in the top 10,000 in USA and globally within the top 50,000.
We attract men and women ages 18 - 54 to our site daily. 54% of our visitors are from
USA, 18% from France, 11.3 from India, 3.5% from Canada and 2.75 from United Kingdom.
In addition, 75% of ThePowerPlayermag.com readers shop online.
Entertainment Style Health Fab Food Sports World News
6. Our Mission, The Visionaries
We Deliver Exactly What Our Title Conveys
The Power Player Lifestyle magazine was birthed from a group of visionaries who are
successful, educated, savvy in business and understand the essence of true power. Itʼs not
just in words but deeds. We open the door to feature those individuals and companies who
represent powerhouse talent in education, sports, film, television, music, fashion, the art
community, and a diverse range of notable businesses that are placed in our monthly online
magazine that reaches millions worldwide.
As technology continues to advance, thereʼs more opportunity for businesses to reach a wider,
global audience via online advertising. Many studies have shown that Internet consumption
has far exceeded that of traditional forms of media like television and newspapers. This clear
shift in media habits is a clear indication that online advertising is a more effective way for
businesses to reach a wider audience.
Studies have also found that Internet users are the kinds of people that most advertisers
crave; they are more educated than the general population, with 75% of Internet users having
graduated from college as opposed to 45% of the population. The average Internet user has a
household income of $60,800 and that 65% of Internet users have a household income of
$50,000 or more (as opposed to 35% of the general United State population).
Globally partnerships in business is essential for your brand and what we represent. Join us
live at www.thepowerplayermag.com
Entertainment Style Health Fab Food Sports World News
7. Our 2010 Editorial Calendar
The Power Player Lifestyle Magazine Monthly Themes
January: Work Your Plan, And Plan Your Work: Build A New You
February: The Legacy, Our Culture, Unification of All People
March: Phenomenal Filmmakers, Artist & Philanthropist
April: World Business, The Executives, Their Global Brands
May: Mind Power 411: Self Made Millionaires
June: Historical Music, Museums, And Literature
July: The Master Mind Series: Health, Family, Business
August: Teenage Leaders in Technology, Art, Music & Film
September: Power Gurus of Fitness, Food & Health
October: Women Leaders In Business, Philanthropy & Politics
November: Universal Power, New Leadership, Diversity
December: 2010 Lifestyle Business Global Review
Entertainment Style Health Fab Food Sports World News
8. High Impact Advertising In USA & Internationally
High Impact Online Advertising To Promote Your Corporate Brand
$50,000 (1-Year Ad Package per month)
The Ultimate Platinum Ad Partner
1- Front Page Ad per month/ 2- Video Ads per month / 4-Email blast per month/ 2-Banner links per month/1complimentary
event posting per month/ Bi-weekly “Power Blogs” on your corporate business per month/ premium partner editorial
features w/ a press release write up posted to the PR newswire service per month.
$30,000 ( 6-Month Ad package per month)
Lifestyle Ad Partner
1- Banner Ad per month/ Power Blog announcements per month / 3-Email blast announcement per Month/ 1- Video Ad
$12,000 (3 -Month Ad package per month)
Power Player Ad Partner
Banner Ad in specified section per month/ 2-Email blast announcement (This does not apply to the front page or entertainment
$10,000 ( 1 Month)
Front Page Power Partner
Be a front page Ad partner, place your corporate brand and URL links as a main feature on the front page.
$2,500 (Monthly)
Video Ad Channel Partner
Place your corporate brand video Ad w/ URL links to any section (This does not apply to the front page or entertainment section)
$850 (Monthly)
Banner w/ Email Blast Partner (Monthly)
Small Banner Ad placed in magazine / website URL link to your site/ (2) two email blast sent out to our readers monthly
$350 (Monthly)
Event Ad Partner
Event banner ad placed in the special event section w/ URL linked into your site
Entertainment Style Health Fab Food Sports World News
9. Power-Up With The Best International E-Zine
We look forward to speaking with you further about promoting your corporate brand,
organization and or charitable foundation. Email us at Editor@thepowerplayermag.com or
call us at 310-645-8823. Experience our lifestyle at www.thepowerplayermag.com
Entertainment Style Health Fab Food Sports World News