This document describes Best of NJ, a New Jersey lifestyle website that provides editorial content, business directories, event calendars, and newsletters focused on areas like events, food, travel, and more for New Jersey residents. It outlines the site's demographics, design, social media presence, technology capabilities, marketing strategies, and sponsorship opportunities at the platinum, gold, and silver levels for businesses to promote themselves.

2. What is Best of NJ?What is Best of NJ?
A New Jersey lifestyle site focused on:
Fresh, engaging editorial content
Media rich business directories
Robust event calendars
Informational newsletters
Positive stories that highlight the wonderful areas
and stories that NJ has to offer

3. Areas of coverageAreas of coverage
 Events
 Features
 Holidays
 Entertainment
 Family
 Food
 Health
 Home & Garden
 Travel
 Weddings

4. Sought After DemographicsSought After Demographics
 23% of our visitors are between 18-34
 28% are between 25-34
 19% are between 35-44
 15% are between 45-54
 11% are between 55-64
 4% are between 65plus
 68% female and 32% male
 Significantly above US average in visitors making over $50k, $100k &
$150k a year
 Over 60% of readers make over $50k a year
 More than 65% of our users have a college education or better

5. Fresh, Compelling DesignFresh, Compelling Design

6. Powerful Social Presence*Powerful Social Presence*
*as of 1/12/16
Twitter-over 41,000 followers
Facebook-over 12,195 Likes

7. Advanced TechnologyAdvanced Technology
Best of breed analytics engine
allows us to:
Track Attention, Not Clicks
• Measure and benchmark attention on sponsored content and advertising, to
show where and how we’re capturing audience attention
Provide Stronger Storytelling
• Provide in-flight updates and tell compelling stories by understanding the
audience

8. How we’re letting people knowHow we’re letting people know
about us….about us….
Marketing has
included:
 Broadcast radio
 Cable TV
 Digital Billboards with strategic
placement on major highways
 Live event sponsorships – opportunities
for co-sponsorships
 Grass root Marketing
 Digital and Social Promotions
 Steve Adubato Partnership

9. Participation OpportunitiesParticipation Opportunities
 Media rich directories
 Sponsored editorial content
 Robust social media campaigns
 Newsletters
 Contests
 Reader’s polls
 Banner Ads
We LISTEN to our sponsors & partners so we can efficiently help you with your
marketing campaigns and grow your business!

10. How Best of NJ can help…..How Best of NJ can help…..
•By listening to YOU
•Best of NJ will create top of mind content for you, as
the BEST place for fun and entertainment all year
round.
•Best of NJ will highlight your Upcoming Events on
our Events Calendar.
•Promotions – “Best of NJ Day” appearances
supported with Social Media.
•Last, and most importantly, you will be leveraging
the SEO properties of BestofNJ.com based on how
most people search for things to do, places to have
fun and Who is the Best!

11. Platinum LevelPlatinum Level
• Custom Profile page featuring full description of your business.
• Full screen photo plus individual photos of all categories.
• Videos
• Sponsored content*
• Standard and featured events*
• Calendar posting of all events.
(*Featured events and sponsored content are supported with Twitter and
Facebook)
$20,000/year statewide
$15,000/year for a 50 mile radius

12. Platinum SamplePlatinum Sample

13. Gold LevelGold Level
• Large Directory Listing.
• Large photo plus individual photos of all
categories.
• Video
• Standard and featured events.Calendar
posting of all events.
(*Featured events and sponsored content are
supported with Twitter and Facebook)
$10,000/year statewide
$7,500/year for a 50 mile radius

14. Silver LevelSilver Level
• Directory Thumbnail.
• Up to 6 photos.
• Company Profile including site link.
• Standard events.
$5,000/year statewide
$4,000/year for a 50 mile radius

15. Thank You
Tim Drasher
Director of Sales
908-436-7679 cell
973-593-2170 ext 200
tim@bestofnj.com