FC Bayern München has been actively digitizing its operations to engage fans around the world. It has established global editorial offices and launched innovative digital content formats. The club has also partnered with global digital players and held challenges that engaged fans from over 40 countries. Moving forward, FC Bayern plans to further develop augmented and virtual reality, drones, chatbots, and blockchain technologies to continue digitally connecting with its global fan base.

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Digitization at FC Bayern –
With Passion and Authenticity around the World
Stefan Mennerich
Director, Authorised Officer Media, Digital and Communications

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Digital Milestones
February 2016 November 2016June 2016
April 2016
“Leading the Way in Sports Innovation“
Source: Front Office Sports, USA 12/2017 | https://frntofficesport.com/fc-bayern-munich-leading-the-way-in-sports-innovation-902bf545ae73
October 2017
May 2017
February 2017
January 2018
August 2016

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226 participants from 43 nations
6 global players as partners
7 inspiring challenges'A great experience'

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Generation of Values
Reach RevenueEngage
RELATION-
SHIP

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Club Media on Tour

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Innovativer Content

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Innovative Content
ThoMats ChallengeMerchandising New Formats

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Global Editorial Office Network
Office New York
Office ShanghaiEditorial Office Kairo
Headquarter
Munich
Editorial Office Indonesia

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Activation USA - Examples
US Tour 2016 Fanclubs Media Partner
340 mio Impressions
on Club Media
worldwide
From 10 to 125
Fanclubs in the USA
4 regional digital and
TV Media Partner

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Digital Next Steps
Innovation Platforms
FC Bayern AR/VR
Drones
Stadium Vision
Machine Learning
Blockchain (Ticketing) Messenger Services |
Chatbots | Voice Assistants
Social Media Experiences
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Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“
Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“

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#MiaSanMia. Thank YOU!