The document provides information about the Pacemaker award, which recognizes excellence in student media. It discusses the award's history and importance. It then reviews examples of past Pacemaker winners in newspapers, yearbooks and magazines to highlight qualities like strong content coverage, writing, layout, photography and reporting that judges look for. The presentation concludes by showing finalists in categories like illustration, infographics, and newspaper page design from the 2009-2010 competition. In under 3 sentences, the summary provides an overview of the key points and purpose of the document.
Social media and consumer behavior mulzoffPaul Mulzoff
brief presentation on consumer behaviors and how social media can be used to alter consumer beliefs, feelings, and perspective on a company's products and services.
An overview of the website category of NSPA’s signature award, The Pacemaker, with examples from the 2013 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Francisco, April 27, 2013.
Social media and consumer behavior mulzoffPaul Mulzoff
brief presentation on consumer behaviors and how social media can be used to alter consumer beliefs, feelings, and perspective on a company's products and services.
An overview of the website category of NSPA’s signature award, The Pacemaker, with examples from the 2013 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Francisco, April 27, 2013.
2010 Infiniti of Lisle FX35 Brochure. Infiniti of Lisle is the Midwest Largest Infiniti Dealer. We stock FX35, FX45 and FX50 models. The FX35 was introduced in 2003 and has 2004, 2005, 2006, 2007, and 2008 model years before a redesigned version was introduced. Infiniti of lisle has the largest selection of 2009 and 2010 Infiniti FX35 and FX50 models.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Francisco, April 27, 2013.
2013 Infiniti QX56 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2009-10 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Kansas City, Mo., November 2010.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2010-11 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Minneapolis, November 2011
An overview of ACP’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the ACP/CMA National College Media Convention in Chicago, Nov. 3, 2012.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2010-11 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Seattle, April 14, 2012.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Antonio, Nov. 17, 2012.
News Writing the Philippine Science High School WayJerry Noveno
I have been giving lectures on news writing and have had a number of presentations. This one, I worked on last month, when I was invited to speak on the same topic to Allen National High School students in Northern Samar.
This presentation contains the basics of news writing and article ideas for the news page of the school paper. Through this, I hope to help fellow school paper advisers across the Philippines and maybe even beyond borders.
Please feel free to contact me through gurugeri@yahoo.com for any journalism training you may want to invite me to. Thanks very much!
2010 Infiniti of Lisle FX35 Brochure. Infiniti of Lisle is the Midwest Largest Infiniti Dealer. We stock FX35, FX45 and FX50 models. The FX35 was introduced in 2003 and has 2004, 2005, 2006, 2007, and 2008 model years before a redesigned version was introduced. Infiniti of lisle has the largest selection of 2009 and 2010 Infiniti FX35 and FX50 models.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Francisco, April 27, 2013.
2013 Infiniti QX56 full color brochure including features, specifications, option packages and accessories. Provided by Infiniti of Naperville located at 1550 W. Ogden Ave. Naperville, IL 60540
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2009-10 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Kansas City, Mo., November 2010.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2010-11 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Minneapolis, November 2011
An overview of ACP’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the ACP/CMA National College Media Convention in Chicago, Nov. 3, 2012.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2010-11 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Seattle, April 14, 2012.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Antonio, Nov. 17, 2012.
News Writing the Philippine Science High School WayJerry Noveno
I have been giving lectures on news writing and have had a number of presentations. This one, I worked on last month, when I was invited to speak on the same topic to Allen National High School students in Northern Samar.
This presentation contains the basics of news writing and article ideas for the news page of the school paper. Through this, I hope to help fellow school paper advisers across the Philippines and maybe even beyond borders.
Please feel free to contact me through gurugeri@yahoo.com for any journalism training you may want to invite me to. Thanks very much!
Title of presentation goes hereStudent NameCourseNumberDaTakishaPeck109
Title of presentation goes here
Student Name
Course/Number
Date
Professor’s Name
Title slide does not count toward minimum number of slides. Use Color to get the reader’s attention! Font 14 or greater and easy to read. All slides must have writing in the notes. This section is used for what you are going to say to your audience. Write in paragraph format using in-text citations as you would write in a paper. All citations must have a matching reference at the end.
1
Introduction Slide
The introduction/conclusion slide are the only slides that can have a complete sentences or paragraph format.
“Famous quotes or comics are a great way to start a presentation” (Smith, n.d., para. or p. 2)!
Use powerful research with citations to grab the audience’s attention and make a great first impression!
McEwen & Willis, 2011
“Shaping public health,” 2011
Introduce yourself and your topic to your audience. Do not use too much wording on intro slide. This slide counts toward minimum requirement. Use first person language, such as: Hi, my name is Rachel and today I will be presenting… Each slide needspresenter notes to explain to the audience what you are trying to teach on the slide. The presenter notes need to be like a paragraph and need to be 3-5 sentences in length. Citations need to be scattered throughout the presenter notes integrating your research (Metcalf, 2018). Make sure to cite your “quotes in the proper APA format” (Metcalf, 2018, para. 7). A picture alone will not count as a slide. Each slide must have research-based content and presenter notes to count toward the minimum slide requirement.
2
Professional Presentation
Rule of 6-7’s
6-7 sentences-per-slide
6-7 words-per-sentence
Fragmented sentences
Bulleted points
Data with reference
Fragmented sentences on slides!
Smith, 2018
Wang et al., 2011
The rest of the presentation will be made up of slides like this (Bass & Berson, 2016). You need to integrate comics or pictures to keep audience’s interest. Slides should be research/evidence-based information with citations and notes should be equally matched. “The notes should be at least paragraph length, which is 3-5 sentences in length and should look similar to mine” (Smith, 2018, para. 1). Make sure to format correctly using the APA format help guides I have provided.
Each slide MUST have presenter notes with research/citations scattered throughout. The presenter notes should be more in depth and describe fully the slides. Do not put too much information directly onto the slides! The audience should not be doing more work reading the slides than the presenter is doing talking – also, there should not be ‘quiet’ time when the audience is reading and the presenter is sitting. Try to balance that part out (Metcalf, 2018)!
3
Conclusion Slide
The introduction/conclusion slide are the ...
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Guidelines from national associations set expectations for website pages to be more than just endless text pasted from the print edition. Learn techniques to enhance story pages, serve the reader and increase time spent on the site. Your site can be improved in minutes.
From rubrics to points to checklists, grading is a necessary part of every journalism classroom. Discover a range of grading philosophies to help you build a grading system reflecting your values and priorities while balancing external demands.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
Updated for 2016 // From the sea of gray text to the photo collage, we've all seen bad layouts. Gain reliable tips to improve any printed page. Bring your ugly layouts — or even your beautiful ones — and watch as Logan adds or subtracts to the design, making chicken salad out of, well, you know.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
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Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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1. THE PACEMAKER
Recognizing excellence in student media since 1927.
NATIONAL SCHOLASTIC PRESS ASSOCIATION
Logan Aimone, Executive Director
This presentation is available at slideshare.net/loganaimone
and permission is given for educational use.
Friday, April 15, 2011
2. INTRODUCTION
The Pacemaker is the highest honor
in scholastic journalism. For decades, it has
recognized trend-setters and go-getters, effort
and enterprise, achievement and talent.
Today, the Pacemaker continues to recognize
the best student journalism in the nation.
Friday, April 15, 2011
3. KEEP IN MIND…
The images seen in this presentation are
Newspaper Pacemaker Finalists from the 2009-10
academic year plus 2010 yearbooks and magazines.
Newspaper winners will be announced
at Saturday’s awards ceremony.
Inclusion of a publication in this presentation
does not indicate status as a winner.
Do not read anything into whether
an example was included here.
Friday, April 15, 2011
4. WHO’S JUDGING?
Pacemaker judges are professionals working in media as
well as a range of experts familiar with student media.
Judges for the 2009-10 NSPA Pacemakers included
working professionals, veteran college media advisers,
and a team from the Milkweed Editions.
Friday, April 15, 2011
5. WHO’S JUDGING?
Judging is by team. We ask the media organization to
compile a group with representation from various
departments (writer, editor, designer, photographer, etc.).
Entries are judged holistically. There is not a rubric with
points attached to certain criteria.
Judging is by nature somewhat subjective based on
established standards of scholastic journalism.
Friday, April 15, 2011
6. HOW DO THEY JUDGE?
• The number of Pacemaker finalists and winners is
proportional to the number of entries.
• The number is not fixed each year, but about half of the
finalists will be named winners.
• This is a contest, not a critique.
• NSPA asks judges to provide general feedback on the finalists.
Some teams are more thorough. Comments will be shared on
our website as part of the winners gallery and in our book,
Best of the High School Press.
Friday, April 15, 2011
7. WHAT DO THEY JUDGE?
• Content
• Quality of writing and editing
• Presentation: Layout and design
• Photography, art and graphics
• Reporting: Type and depth (newspaper)
• Editorial Leadership (newspaper)
• Overall concept or theme (yearbook, magazine)
Friday, April 15, 2011
8. CONTENT & COVERAGE
• The publication should accurately reflect all aspects of student
life, from academics to sports, arts to community news.
• Newspapers should localize national or regional stories for
their own campus communities. Wire or reprinted copy is
discouraged.
Friday, April 15, 2011
9. CONTENT & COVERAGE
The centerpiece story here is
the account of a student who
was kidnapped. It also contains
secondary news pieces on the
school’s academic rank and
campus construction, as well
as a feature on a teacher who
has three military children.
The Chronicle
Tom C. Clark HS
San Antonio, Texas
Friday, April 15, 2011
10. CONTENT & COVERAGE
This front page is full of
relevant news for the school
community: budget cuts,
student club painting a mural,
and information about flu
vaccines.
The Stagg Line
A.A. Stagg HS
Stockton, Calif.
Friday, April 15, 2011
11. CONTENT & COVERAGE
Hard news forms most of the
page, but a softer news story
about a homeless man and his
struggles takes center stage.
There’s something for every
reader here.
Silver Chips
Montgomery Blair HS
Silver Spring, Md.
Friday, April 15, 2011
12. CONTENT & COVERAGE
Hard news about crime
statistics, the school
superintendent’s pending
retirement and proposed
changes to state driving laws
make this a strong front page.
Add reader entry points with
a mug shot of the people
involved.
Wingspan
West Henderson HS
Hendersonville, N.C.
Friday, April 15, 2011
13. CONTENT & COVERAGE
International news is placed
prominently with a teaser to
an inside piece localizing the
reaction to an earthquake in
Haiti. A diverse mix of news
completes the page (including
a visit from the Secretary of
Education!).
The Southerner
Henry W. Grady HS
Atlanta, Ga.
Friday, April 15, 2011
14. Rampages
Casa Roble HS
Orangevale, Calif.
CONTENT & COVERAGE
This is a clever idea executed in a new way. Look
at how many people are included!
Friday, April 15, 2011
15. Etruscan
Glenbrook South HS
Glenview, Ill.
CONTENT & COVERAGE
Traditional coverage gets a bonus with siders that
demonstrate excellent “layered content.”
Friday, April 15, 2011
16. WRITING & REPORTING
• Writing should be crisp. Reporting must be thorough.
• Copy should be clean and edited for consistent style.
• Look at NSPA Story of the Year winners for examples of
excellence:
http://www.studentpress.org/nspa/winners/story10.html
Friday, April 15, 2011
17. PRESENTATION:
LAYOUT & DESIGN
• The publication should have a clean and contemporary look.
• Visual hierarchy is established.
Friday, April 15, 2011
18. PRESENTATION
Strong graphics and lots of
well-used color give this
design a contemporary feel. A
mug-and-quote element at
the bottom right attracts
attention.
The Prowl
Coral Glades HS
Coral Springs, Fla.
Friday, April 15, 2011
19. PRESENTATION
A visual representation on
Page One gives this a
newsmag feel. There’s no
doubt what the most
important story is for this
issue. Secondary items are
teased inside.
The Echo
St. Louis Park HS
St. Louis Park, Minn.
Friday, April 15, 2011
20. PRESENTATION
Classic modular layout makes
this a strong page. Even
rectangles can be interesting
by using a knockout image
and color. Make sure headlines
are strong enough to
compete with the dominant
images. Briefs are placed well.
Nighthawk News
First Flight HS
Kill Devil Hills, N.C.
Friday, April 15, 2011
21. PRESENTATION
A feature centerpiece such as
this one on the Texas
textbook controversy give
prominent treatment to a
current topic. The graphics
also make a potentially boring
topic come alive. Clever use
of typography.
The ReMarker
St. Mark’s School of Texas
Dallas, Texas
Friday, April 15, 2011
22. Nugget
Cupertino HS
Cupertino, Calif.
PRESENTATION
Nothing wrong with a traditional layout with
dominant photo, secondary photos and sidebars.
Friday, April 15, 2011
23. Details
Whitney HS
Rocklin, Calif.
PRESENTATION
Tension results from similar-size photos. The
theme of “one moment” is reinforced.
Friday, April 15, 2011
24. PHOTOGRAPHY,
ART & GRAPHICS
• Visuals enhance the verbal content and draw in the reader.
• Quality of photos and art is technically excellent.
Friday, April 15, 2011
25. PHOTO, ART & GRAPHICS
Nice images are evident here,
but none nicer than the
centerpiece illustration about
students dropping class. The
effect of being erased is
dramatic and communicates
the message well.
Tiger Times
Texas HS
Texarkana, Texas
Friday, April 15, 2011
26. PHOTO, ART & GRAPHICS
A visual representation of the
tuition increases helps attract
readers’ eyes and tell the
story. Be careful of reverse
text, as it can be hard to read
at small sizes. A restrained
color palette is well used
here.
The Prep News
Rockhurst HS
Kansas City, Mo.
Friday, April 15, 2011
27. PHOTO, ART & GRAPHICS
Handwritten text is not only
on trend but its use here also
evokes note-taking and
creativity.
The Tiger Print
Blue Valley HS
Stilwell, Kan.
Friday, April 15, 2011
28. Arrow
Renton HS
Renton, Wash.
PHOTOGRAPHY, ART & GRAPHICS
A solid documentary photo on the cover has
impact.
Friday, April 15, 2011
29. Wings
Arrowhead
Christian Academy
Redlands, Calif.
PHOTOGRAPHY, ART & GRAPHICS
This fashion spread looks like a contemporary
catalog with sharp captions and graphics.
Friday, April 15, 2011
30. Triune
Trinity HS
Euless, Texas
PHOTOGRAPHY, ART & GRAPHICS
Detail elements such as mugs, type and art add
energy to this spread.
Friday, April 15, 2011
31. PHOTOGRAPHY, ART & GRAPHICS Volsung
Downey HS
Downey, Calif.
A side-bound book showcases wide photos. Note
the special techniques, and the detail shots.
Friday, April 15, 2011
32. Muse
Northview HS
Johns Creek, Ga.
PHOTOGRAPHY, ART & GRAPHICS
This magazine integrates the art with text and
graphics for a cohesive look.
Friday, April 15, 2011
33. REPORTING:
TYPE & DEPTH
• Major stories should show evidence of multiple sources.
• Series or in-depth pieces should be prominent.
Friday, April 15, 2011
34. REPORTING
Special coverage of the
“changing face” of the school
highlights how the
composition of the student
body has changed over the
year. A graphic icon indicates
stories on that topic.
Lion’s Roar
Goddard HS
Goddard, Kan.
Friday, April 15, 2011
35. REPORTING
A Page One story details the
allegations of a school
counselor charged with sexual
assault of minors he worked
with at a church. The role of
the newspaper is to inform
the school community and to
sift through rumors to present
the facts.
Rocky Mountain Highlighter
Rocky Mountain HS
Fort Collins, Colo.
Friday, April 15, 2011
36. REPORTING
The timely topic of a
community curfew is
addressed with depth
coverage. The issue is likely of
high interest to the core
readership of the newspaper.
Stampede
W.H. Burges HS
El Paso, Texas
Friday, April 15, 2011
37. REPORTING
The consequences of alcohol
use by underage people are
addressed in this centerpiece
story.
The Lance
Omaha Westside HS
Omaha, Neb.
Friday, April 15, 2011
38. REPORTING
A local judge wpoke to the
student body, informing them
that when it came to illegal
use of prescription drugs, the
school “was king.” The
newspaper appropriately
investigated and reported.
The Falconer
Torrey Pines HS
San Diego, Calif.
Friday, April 15, 2011
39. EDITORIAL LEADERSHIP
• Opinion pages should be alive with a variety of content: staff
editorials, cartoons, letters and personal columns.
• Content should be consequential.
Friday, April 15, 2011
40. The Falconer
Torrey Pines HS
San Diego, Calif.
EDITORIAL LEADERSHIP
A variety of art (cartoons and illustrations) as well
as mugs break up these pages of text.
Friday, April 15, 2011
41. The Stagg Line
A.A. Stagg HS
Stockton, Calif.
EDITORIAL LEADERSHIP
A praise editorial is a nice change of pace. Many
student voices are evident.
Friday, April 15, 2011
42. CONCEPT / THEME
• Concept unifies coverage and content.
• Theme is relevant to current year or issue and provides
structure for storytelling.
Friday, April 15, 2011
43. CONCEPT/THEME
Take My Word
Fentonian
Fentons HS
Fenton, Mich.
Friday, April 15, 2011
44. Fentonian
Fenton HS
Fenton, Mich.
CONCEPT/THEME
Dialog balloons are repeated from cover. Word
play with “Taking care of business.”
Friday, April 15, 2011
45. CONCEPT/THEME
Really…
Log
Columbus North HS
Columbus, Ind.
Friday, April 15, 2011
46. Log
Columbus North HS
Columbus, Ind.
CONCEPT/THEME
“Really” is used here to reveal unknown aspects
about diversity among student body.
Friday, April 15, 2011
47. DESIGN OF THE YEAR
Finalists in Illustration, Infographic, Newspaper Page One
and Newspaper Page/Spread categories
Friday, April 15, 2011
48. ILLUSTRATION
Andrew Atallah and Josh Zillwood
The Roundup
Brophy College Preparatory School
Phoenix, Ariz.
Friday, April 15, 2011
49. ILLUSTRATION
Edward Yeung
Ilium
Troy HS
Fullerton, Calif.
Friday, April 15, 2011
50. ILLUSTRATION
Qinyi Fan and Christian Jun
Mount Carmel Sun
Mount Carmel HS
San Diego, Calif.
Friday, April 15, 2011
51. ILLUSTRATION
Victoria Cornejo
Chieftain
Montrose HS
Montrose, Colo.
Friday, April 15, 2011
66. NEWSPAPER PAGE/SPREAD
Tyler Hein
The Scout
Overland HS
Aurora, Colo.
Friday, April 15, 2011
67. NEWSPAPER PAGE/SPREAD
Jane Culkin, Amelia Kucic, Marjie Ruby and Grace Michaels
The Surveyor
George Washington HS
Denver, Colo.
Friday, April 15, 2011
68. NEWSPAPER PAGE/SPREAD
Benjy Mercer-Golden
The Standard
American School in London
London, England
Friday, April 15, 2011
69. NEWSPAPER PAGE/SPREAD
Cara Eckert, Hollan Linn and Caleb Quinn
The Wolf ’s Howl
Timberland HS
Wentzville, Mo.
Friday, April 15, 2011
70. NEWSPAPER PAGE/SPREAD
Sarah Hudson
The Crimson Courier
Cypress Woods HS
Cypress, Texas
Friday, April 15, 2011
73. YEARBOOK PAGE/SPREAD
Sarah Brand and Chantelle Cloutier
Minotaur
Bloomington Senior HS
Valrico, Fla.
Friday, April 15, 2011
74. YEARBOOK PAGE/SPREAD
Sravani Mannuru and Sara Walls
Governor
John B. Connally HS
Austin, Texas
Friday, April 15, 2011
75. YEARBOOK PAGE/SPREAD
Anna Glendening, Natalie Mabile, Marissa Gitler, Hannah Kirby
The Clan
McLean HS
McLean, Va.
Friday, April 15, 2011
76. YEARBOOK PAGE/SPREAD
Chelsea Weis
Aurora
Wausau West HS
Wausau, Wis.
Friday, April 15, 2011
77. SOME WAYS TO IMPROVE
• Work on the content. Dig around your campus and
community for real stories. Don’t overplay or sensationalize.
Cover all aspects and all groups.
• Pay attention to photography and graphics.
These two areas help your publication stand out from others.
Think of the best way to tell a story for readers to read and
understand.
Friday, April 15, 2011
78. SOME WAYS TO IMPROVE
• Details make the difference. Typography, white space,
style — these are what set Pacemakers apart.
• Have a strong editorial voice. Make the editorial
pages a lively forum on substantive topics.
• Make every story polished. Write tight. Readers will
read long if it’s good. Put columnists on a word count diet.
Friday, April 15, 2011
79. SOME WAYS TO IMPROVE
• Consider the alternatives. Look to alternate story
forms in addition to the traditional story or copy block. Not
only will your content attract more readers, the stories that
need traditional treatment will stand out, too.
• Don’t just copy the leaders. They aren’t copying you.
They’re finding a new and innovative ways to present
information. They’re setting the pace.
Friday, April 15, 2011
80. WHAT’S NEXT?
The 2010 Pacemaker winners
will be announced Saturday afternoon.
Enter your student media in the 2011 contests.
Watch your email and our website for deadlines
and entry forms.
Friday, April 15, 2011