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This presentation was delivered during the 6th Meeting of the OECD Southeast Asia Regional Programme’s Regional Policy Network on Sustainable Infrastructure, which took place on 25-26 April 2022 in Manila, the Philippines. The OECD’s Public Governance Directorate and Environment Directorate teamed up with the OECD Korea Policy Centre to organise the event. The National Economic and Development Authority (NEDA) of the Philippines co-chaired the event alongside the United States, and the Public Private Partnership Centre of the Philippines graciously provided the venue. For more details about the meeting, including the agenda and a short summary record, please visit: https://www.oecd.org/site/sipa/events/sipa-searp-philippines-2022.htm.
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1. Danish Cleantech Cluster in New York
DCC
Danish Cleantech Cluster in New York
November 2013
Nov.
’13
2. Danish Cleantech Cluster in New York
Nov.
’13
Background
• DI has had a local office in New York (NY) for more than 6 years,
helping DI members to successfully enter the US market
• NY is set to invest $20bn over the coming years in climate adaptation
solutions and has adopted one of the most ambitious laws on green
buildings, creating tremendous momentum for cleantech solutions
• In May 2013, a delegation chaired by DI set out to investigate the
market potential for Danish cleantech solutions in NY. The message
from the New York market confirmed that:
• NY is already feeling the effects of climate change as extreme weather and
rising water levels threatens NY’s sustainablity a sense of urgency has
gripped the City
• Demand for climate adaptation solutions has never been higher
• The interest for integrated Danish solutions is high
2
3. Danish Cleantech Cluster in New York
Nov.
’13
Challenges for Danish Companies
Lack of local network and access to business opportunities
Finding the right local partner
Poor knowledge of local regulations, public procurement
procedures, and certification requirements
Difficult to find good market information and lack of operational
knowledge on ”doing business in” NY
NY market lacks knowledge of Danish technologies and
companies
Physical presence is alpha omega, but start-up costs in NY are
high
Many Danish companies are not seizing the business
opportunities in NY
3
4. Danish Cleantech Cluster in New York
Nov.
’13
Seize Business Opportunities in NY!
Key recommendations from local players:
• Provide integrated solutions rather than single solutions
• Entering into partnerships with local companies will help Danish
companies gain easier access to business opportunities
• Physical presence in New York is essential to build up trust with
customers and business partners
• NY is not Europe – learn the legal and cultural differences
• Plan to spend time educating your customers – demonstration is key
• Join forces, stand stronger and share costs by creating a strong
local cluster
Danish Cleantech Cluster (DCC) in New York
– a DI led initiative
4
5. Danish Cleantech Cluster in New York
Nov.
’13
What is DCC in NY?
Concept
• DCC will be a local hub for Danish cleantech in NY that
will generate business for Danish cleantech companies
through a joint sales and promotion platform
Name
• The project will be known as the ”Danish Cleantech
Cluster in New York” (DCC in NY)
Purpose
• DCC will support the commercialization of Danish
cleantech in NY and increase exports by extensively
promoting Danish technologies
Mode of
Collaboration
• A US-Danish public-private partnership, involving Danish
cleantech companies as well as relevant public and
private stakeholders in both countries
5
6. Danish Cleantech Cluster in New York
Nov.
’13
Concept and Business Model
• The DCC office in NY will be the focal
point for all NY-DK cleantech related
activities – a ”Single Point of Entry”
• DCC will be run from DI’s local office in NY
• A DCC employee will be permanently
stationed at DI’s NY-office to secure
continued project development
• A DEMO site will be set up in NY to
showcase Danish solutions, where DCC
will facilitate workshops, events, and
matchmaking with local players
• DCC will be co-financed by public and
private partners that share the same
interest in bringing innovative cleantech
solutions to the NY area
DK
Companies
US
Companies
DK Public
Authorities
DCC
Private
Foundations
US Public
Authorities
Research
Institutions
6
7. Danish Cleantech Cluster in New York
Nov.
’13
What’s in it for me?
• Entering the NY market through DCC allows your company to:
• Benefit from joint promotion and increased visibility of your products
• Lower the costs of establishing your business on the US market by
sharing the costs of a local employee and office space with DCC
• Get specific information about upcoming business opportunities and
operational intelligence on ”doing business in NY”, incl. regulatory
information
• Find local partners and expand your network through DCC
matchmaking events, workshops and network
• Get leads generated by DI’s US office
A cost effective route to increasing your sales in the US
7
8. Danish Cleantech Cluster in New York
Nov.
’13
Next Steps
• Presentation of DCC business plan on the 17th of December from
10.00-12.00 in Industriens Hus
• Commitment from key PPP stakeholders
• PPP financing in place
DCC kick-off: January 2014
Meeting agenda on the
17th of December
a) Presentation of DCC
project and business
plan
b) Input from companies
and stakeholders
c) Discussion of financial
model
d) Commitment and way
forward
8
9. Danish Cleantech Cluster in New York
Nov.
’13
Frida Ferdinand
Contact
Kinga Valeria Szabo
Project Director, DCC NY
General Manager, DI USA
Office: +1 212 297 5789
Cell: +1 646 417 3286
E-mail: frfe@di.dk
Office: +1 212 297 5789
Cell: +1 917 445 6674
E-mail: kisz@di.dk
