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1. The New Paradigm in Mobile
App Development
Presented by Bob Dieterle
Sr VP & GM
Smart Online, Inc.
@bobdieterle

2. Agenda
• Current way of developing
• The New Paradigm
• Example
• Smart On Mobile Platform
• How to take advantage

3. Smart Online’s Technology Leadership
We are poised to revolutionize the way you utilize mobile solutions to
advance your business
• Leading provider of cutting edge mobile software solutions
• Offering our first of its kind technology platform that enables you to
rapidly create, deploy and manage custom Smartphone apps and
supporting back offices
• Leverage our robust enterprise infrastructure to effectively integrate
different data sources
• Securely manage all mobile solutions from a single cloud-based
environment
• Mobile app experts that provide innovative design services to our
clients
Enabling you to unlock the broad range of possibilities offered by the
rapidly expanding mobile market
Bob Dieterle – Follow me @bobdieterle

4. Poll
Are you beginning to layout a mobile Strategy?
• Yes
• No
Bob Dieterle – Follow me @bobdieterle

5. Challenges with App Development Today
• Average time to develop ONE iPhone ONLY app = about 4-5
months
– Additional time required to deploy to app stores, market
• Possible range of costs for app development
$40,000 - $100,000+
• Forcing orgs to create ‘one for all’ app
• No control over your apps – dependence on external
vendors
Typically very difficult to reuse or repurpose apps. New apps
nearly have to be created from scratch
Bob Dieterle – Follow me @bobdieterle

6. Poll
Are you delaying the implementation of a mobile
application because of the high cost?
• Yes
• No
Bob Dieterle – Follow me @bobdieterle

7. The New Paradigm
• Rapid creation of innovative, rich apps
– Custom apps always, NO templates
– Choose from a ever increasing library of proven function
• Take control inside your org
– Subject Matter Experts (SME) vs SW developers
– Permission-based roles and workflows
• You can create apps now for your Multiple campaigns,
multiple events
– All for one low monthly cost
• Robust and configurable Content Management
System (CMS) to deploy, manage and control in-house
Bob Dieterle – Follow me @bobdieterle

8. Reusable Function
• Mobile SW’s White Gold
• Why can’t you quickly reuse native code to
configure new apps?
• Here’s how - Example
– How code can be re-purposed into custom use-cases
– Using Smart On Mobile’s “Object Finder” iPhone and
Android Camera Module
Bob Dieterle – Follow me @bobdieterle

9. Object Finder – Create Fan Finder
“Take a Photo to Get on the Stadium scoreboard”

10. Take photos of your friends while at the game. Vote on your favorite fan photos
Winners get posted on the stadium’s video board

11. Repurpose Object Finder – School Scavenger Hunt

12. Take a photo as you find a native species. Get it checked off the list
Earn badges and recognition

13. School Scavenger Hunt – Custom Look and Feel
Modules selected; Look n Feel and design configured using SmartOn Mobile

14. SmartOn™ Mobile Platform
• Platform for your Subject Matter Exerts
– Creation process including knowledge base & best practice standards
– Reusable functional modules for both iPhone and Android
• Configurable & truly native
– Visual interface for layout & design
• Preview first and then Publish to App Stores
– Real-time event content publishing
– Third party integration
– User roles & permission based CMS
– Enterprise resource management (media bandwidth etc.)
– Multi-tenant architecture with integrated analytics
Bob Dieterle – Follow me @bobdieterle

15. Sample Module List

16. Poll
Would you benefit from being able to create
multiple apps for different campaigns
throughout the year?
• Yes
• No
Bob Dieterle – Follow me @bobdieterle

17. How can you get started?
• We will meet you where you are
– Mobile strategy consulting
– Mobile app development
– Mobile website development
• Sign up for a demo today
• Email robert.hancock@smartonline.com or
call him at 919-237-4225 to set this up
Bob Dieterle – Follow me @bobdieterle

18. Questions