RiverWood Ensemble Film Makers Association is an association of 240 upcoming film producers across Kenya. They produce vernacular films and distribute them to broadcast stations and networks across Kenya and internationally. They have a strong online presence on their YouTube channel. Their vision is to produce and promote good quality movies and TV shows to maximize popularity and financial returns through activities like content aggregation, branding, marketing, financing productions, and sales/distribution. They discuss their plans to continue digitalization efforts, focus on more local content, and hold a film marathon event called "Moviethon" to promote their future goals.

1. The New Film Era!
Presentedfor Producers by:
Mwaniki Mageria
Balozi Productions Ltd
12th May 2015

3. The RiverWood Awakening

4. Preamble
 RiverWood Ensemble Film Makers Association (RiverWood)
is an association of upcoming Film Producers.
 We have 240 members from every corner of Kenya
 We supply our movies to every Broadcast station in the land
 We also send our movies to Distribution Networks across the
world
 And we have a vibrant DVD market
 Finally we have a strong presence online with our YouTube
RiverWoodTVChannel

5. 240 strong Membership
– Isybania
– Mombasa
– Nakuru
– Taita Taveta
– Turkana
– Thika
– Bomet
– Nyeri
– Embu
– Machakos
– Kisumu
– Kakamega
– Eldoret

6. Members

7. Broadcasters
 Kiss TV
 Maua Channel
 Q TV
 K24
 KBC
 WTV
WTV

8. International Networks
StarTimes
Africa XP
Cote Ouest
Alshana – Cote de Ivoire
Maisha Magic/Swahili - MNET

9. DVD Network
• We work with the national vendors association
called EDAK
• Entertainment Dealers Association of Kenya
• They have 600 members countrywide in every corner
of Kenya

10. Online Presence
• Online we have the really classy channel
“RiverWoodTV”
• On www.youtube.comriverwoodtv
• Vernacular films
• Comedy from all corners of Kenya

11. VISION

12. MISSION

13. What do we do?
We look for, and
produce, good quality
movies and TV shows and
promote them to
maximize their potential
both in popularity and in
financial returns
This includes:
•Content Aggregation
•Format Development
•Branding & Marketing
•FinancingProductions
•Sales & Distribution

14. Marketing Activities
MARKETING!!
Red Carpet
 VIP Invites
 Media Coverage
Newspapers
 TV
 Radio
 Social
 FB
 Twitter
 Blogs
Youtube
 Net
 Magazines
 Ours
 Others
 Below the Line
 PR Stunts
 CSR
 Merchandise
 Below the Line

20. Marketing Role
• Create RiverWood Brand
• Create brand image for each movie
• Carry out Photo Shoots and Behind the Scenes
• Develop PR stunts and CSR activities
• Develop Celebrity Stars
• Social Media hype and management
• Magazine production and distribution
• Website updates and spruce up regularly
www.baloziproductions.co.ke

21. The Future
Digital AGE
CONTENT
GLOBAL
ization

22. The Future
Digital AGE
CONTENT
GLOBAL
ization
MOVIETHON

23. The Future
Kenyans who have received international
recognition and nomination for international
awards have shown that investing in the arts and
entertainment sectors will not only create jobs;
it will boost tourism, and promote our culture
around the world. To that end we will legislate to
increase local contentto 60% from the current
40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on
16th April 2013