This document summarizes a presentation given by Mwaniki Mageria of RiverWood Productions Ltd about the Kenyan film industry. It discusses RiverWood, an association of 240 Kenyan film producers. It outlines RiverWood's activities such as producing films for broadcast stations and international networks, selling DVDs, and maintaining an online YouTube channel. It presents RiverWood's vision, mission, and marketing activities. However, it notes that while the industry expects to grow due to more channels, the reality is competition for resources and low acquisition terms are slowing growth. It calls for increased capital investment, partnering with channels, targeting niche advertisers, and establishing a universal film fund to help realize the industry's potential.

1. The New Film Era!
Presented for Producers by:
Mwaniki Mageria
Balozi Productions Ltd
18th May 2016

3. The RiverWood Awakening

4. Preamble
 RiverWood Ensemble Film Makers Association (RiverWood)
is an association of upcoming Film Producers.
 We have 240 members from every corner of Kenya
 We supply our movies to every Broadcast station in the land
 We also send our movies to Distribution Networks across the
world
 And we have a vibrant DVD market
 Finally we have a strong presence online with our YouTube
RiverWoodTV Channel

5. 240 strong Membership
– Isibania
– Mombasa
– Nakuru
– Taita Taveta
– Turkana
– Thika
– Bungoma
– Bomet
– Nyeri
– Embu
– Machakos
– Kisumu
– Kakamega
– Eldoret

6. Members

7. Broadcasters
 Kiss TV
 Maua Channel
 Q TV
 K24
 KBC
 WTV
 Citizen TV
 Inooro TV
 Maisha Magic EAST
WTV

8. International Networks
StarTimes
Africa XP
Cote Ouest
AfricaMagic Swahili - MNET
Maisha Magic EAST

9. DVD Network
• We work with the national vendors association
called EDAK
• Entertainment Dealers Association of Kenya
• They have 600 members countrywide in every corner
of Kenya
• Balozi does the analytics and aggregation support

10. Online Presence
• Online we have the really classy channel
“RiverWoodTV”
• On www.youtube.comriverwoodtv
• Vernacular films
• Comedy from all corners of Kenya

11. VISION

12. MISSION

13. What do we do?
We look for, and
produce, good quality
movies and TV shows and
promote them to
maximize their potential
both in popularity and in
financial returns
This includes:
•Content Aggregation
•Format Development
•Branding & Marketing
•Financing Productions
•Sales & Distribution

14. Marketing Activities
MARKETING!!
Red Carpet
 VIP Invites
 Media Coverage
Newspapers
 TV
 Radio
 Social
 FB
 Twitter
 Blogs
Youtube
 Net
 Magazines
 Ours
 Others
 Below the Line
 PR Stunts
 CSR
 Merchandise
 Below the Line

21. Marketing Role
• Create RiverWood Brand
• Create brand image for each movie
• Carry out Photo Shoots and Behind the Scenes
• Develop PR stunts and CSR activities
• Develop Celebrity Stars
• Social Media hype and management
• Magazine production and distribution
• Website updates and spruce up regularly
www.baloziproductions.co.ke

22. Our Government Partners

23. The Future
Digital AGE
CONTENT
GLOBAL
ization

24. Our Expectation
Proliferation
of Channels
Greater
Demand for
Content
Multiplication
of
Productions
Explosion
of the
Industry

25. The Reality
Proliferation
of Channels
Competition
for
Resources
Unrealistic
Acquisition
Terms
Reduced
Investment
Minimal
Content
Acquisition
Slow
Industry
Growth

26. Expectation vs Reality
• Licence fee of Kshs 150,000 per 1 hour of
content
• Vs Kshs 60,000 per hour of content
• 4 hours per day of content Kshs 600,000
• Vs 1 hour a day of content Kshs 60,000
• Monthly contribution to Industry per
Channel Kshs 12,000,000
• Vs Best Case Scenario Kshs 1,200,000

27. What needs to be done!
Capital
Investment
Partnering
Channels
Strength in
Numbers
Target
Niche
Advertisers
Fund Cost
of
Production
Universal “Film”
Fund
Marketing
&
Distribution
Part of Cost of
Production

28. Enforce the Law
• CA
• KFCB
• Kenya Police
• Performers Rights Society of Kenya
• Kenya Media Owners Association

29. Our Future
Kenyans who have received international
recognition and nomination for international
awards have shown that investing in the arts and
entertainment sectors will not only create jobs;
it will boost tourism, and promote our culture
around the world. To that end we will legislate to
increase local content to 60% from the current
40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the
opening of 11th Parliament on 16th April 2013

30. Thank you very much
Mwaniki Mageria
RiverWood Ensemble
18th May 2016