Mobile SEO
& Page Speed
Cindy Krum,
MobileMoxie
Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie...
Top
Google
Mobile
Rankings
Top
Google
Mobile
Rankings
Mobile Ranking Signals
Understanding Varies: User-Agent
• Impacts CDN Caching
• Requires Special Set Up
What is Broken Content?
• Flash
• Popups
• Hover Effects
• Sideways Scrolling
• Tiny Font Sizes
• Tiny Buttons
• Device-Sp...
Why is Page Speed Important?
Here is the Problem
Responsive Design
Tends to be Slow
So How Do You Speed Up Responsive Design?
GooglePageSpeedFireFoxPlugin–Download:
https://developers.google.com/speed/pagespeed/insights_extensions
GooglePageSpeedInsights(WebTool):
https://developers.google.com/speed/pagespeed/insights/
Google Tools Give Different
Results
FF Plugin
Web Tool
Google Tools Give Different
Results
UX Beta Elements May Come Into
Play in the Algorithm
• Screen-
Width/Viewport
Settings
• Font Sizes
• Tap-Target Sizes
• L...
MobiTestfromAkamai:
http://mobitest.akamai.com/m/index.cgi
MobileOKfromW3C:
http://validator.w3.org/mobile
Closing Strategy Notes
– Load Time is Super Important for Mobile SEO &
Usability
• All Mobile Architectures Need Good Load...
Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie...
Super Fast - Mobile Page Speed's Impact on SEO
Super Fast - Mobile Page Speed's Impact on SEO
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Super Fast - Mobile Page Speed's Impact on SEO

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Super Fast - Mobile Page Speed's Impact on SEO

  1. 1. Mobile SEO & Page Speed Cindy Krum, MobileMoxie
  2. 2. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
  3. 3. Top Google Mobile Rankings Top Google Mobile Rankings Mobile Ranking Signals
  4. 4. Understanding Varies: User-Agent • Impacts CDN Caching • Requires Special Set Up
  5. 5. What is Broken Content? • Flash • Popups • Hover Effects • Sideways Scrolling • Tiny Font Sizes • Tiny Buttons • Device-Specific Content • Slow Pages Bounce Rate – Likely ‘Mobile Bounce Rate’
  6. 6. Why is Page Speed Important?
  7. 7. Here is the Problem
  8. 8. Responsive Design Tends to be Slow
  9. 9. So How Do You Speed Up Responsive Design?
  10. 10. GooglePageSpeedFireFoxPlugin–Download: https://developers.google.com/speed/pagespeed/insights_extensions
  11. 11. GooglePageSpeedInsights(WebTool): https://developers.google.com/speed/pagespeed/insights/
  12. 12. Google Tools Give Different Results FF Plugin Web Tool
  13. 13. Google Tools Give Different Results
  14. 14. UX Beta Elements May Come Into Play in the Algorithm • Screen- Width/Viewport Settings • Font Sizes • Tap-Target Sizes • Language Attributes (Send in HTTP Header) • Unused CSS & Efficient CSS Selectors
  15. 15. MobiTestfromAkamai: http://mobitest.akamai.com/m/index.cgi
  16. 16. MobileOKfromW3C: http://validator.w3.org/mobile
  17. 17. Closing Strategy Notes – Load Time is Super Important for Mobile SEO & Usability • All Mobile Architectures Need Good Load Time • Use Tools To Find the Opportunities – Considering a mixed or staged approach, depending on page content and objective • 'M.' product pages/PPC landing pages • Responsive blog, search & navigational pages • 'Varies: user-agent' server setting on everything
  18. 18. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register

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