This document provides tips and tactics for building a startup through failing fast and learning quickly. It emphasizes starting small with minimum viable products to test ideas cheaply, getting early customer feedback through experiments and prototypes rather than finished products, and being flexible and creative in the vision while focusing on passion, purpose, and building things customers care about. The overall message is to iterate quickly through cheap experiments and adapt based on learning rather than sticking rigidly to preconceived plans.

1. 21
@ W E L O V E L E A N
TACTICS TO
FAIL YOUR WAY TO
SUCCESS
AND BUILD A HAPPY STARTUP !
L E A N
S TA R T U P
M A C H I N E
L O N D O N
/
2 6
O C T
2 0 1 3

8. THINK
BIG

9. START SMALL

10. LEARN
FAST

11. & BUILD
SH!T THAT
MATTERS

12. PASSION
PURPOSE
PEOPLE
PROFITS

13. IF YOU CARE
THEY’LL CARE

15. IT AIN’T EASY
BEING LEAN

16. FORGET THE JARGON…
JUST FIND SOME HUNGRY CUSTOMERS

18. FAKE IT
BEFORE YOU
MAKE IT
Flickr image from CWSEOntario

19. “
YOU DON’T
NEED CODE
TO TEST A
SOFTWARE
PRODUCT
ASH MAURYA

20. IT’S TIME TO START
EXPERIMENTING

21. “
AT LEAST 2/3
OF OUR IDEAS
ARE NEVER
GOING TO
WORK.
MARTY CAGAN

23. 1.CREATE A LANDING PAGE

24. 2.KEYNOTOPIA PROTOTYPE

25. 3.ASK A SIMPLE QUESTION

26. 4.CREATE A FAKE T-SHIRT

27. 5.MOBILE PROTOTYPE

28. 6.OBSERVE PEOPLE

29. 7.CREATE A FAKE BUTTON

30. 8.MINIMUM VIABLE RESTAURANT

31. 9.THE PAPER MVP

32. 10.DO IT YOURSELF

33. 11.WRITE A CLASSIFIED AD

34. 12.THE EMAIL CONCIERGE

35. 13. DIRECT MARKETING

36. 14.COFFEE SHOP TEST

37. 15. HACKING w/CUSTOMERS

38. 16.GET BACK TO BASICS

39. 17.GOOGLE DOCS MVP

40. 18.START BLOGGING

41. 19.TEST EXISTING PRODUCTS

42. 20.HAVE A GREAT STORY

43. 21.CREATE A SLIDESHARE

44. DESIGN
FOR
EMOTION

45. BUILD YOUR TRIBE

46. WHO’S GONNA LOVE YA?

47. START
WITH
WHY?

48. I AM
NOT A
ROBOT

49. (n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS

50. SO

51. Flickr image from CWSEOntario
BE CREATIVE
EXPERIMENTING= LEARNING

52. WORK SMARTER
NOT HARDER

53. SET GOALS
AND TIMEBOX
Flickr image from minor9th

54. PIVOT
OR PERSEVERE
Flickr image from B4bees

55. YOUR VISION
SHOULD GUIDE YOU
Flickr image from B4bees

56. “
BE STRONG
ON VISION
BUT FLEXIBLE
ON DETAIL
JEFF BEZOS

57. BUT…
BE AWARE

58. VANITY
Flickr image from angermann

59. VALIDATION

60. NOW GO FORTH
AND ITERATE

61. THANKS &
GOOD LUCK!
@WELOVELEAN