The document discusses the concept of a 'Minimum Lovable Product' (MLP), which aims to create products that not only meet basic functionality but also generate affection from customers. It outlines ten tips for developing an MLP, emphasizing the importance of value, design, and community engagement. Ultimately, the goal is to launch products that resonate deeply with users and encourage strong, positive feedback.

1. BEYOND MVP: CREATING YOUR
MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
L A U R E N C E M c C A H I L L / L E A N C O N F 2 0 1 4

3. GOOD AND CHEAP
AIN’T FAST

4. FAST AND GOOD
AIN’T CHEAP

5. CHEAP AND FAST
SURE AIN’T GOOD

7. THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

10. MINIMUM VIABLE PRODUCT

11. “
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF VALIDATED LEARNING
ABOUT CUSTOMERS WITH THE
LEAST EFFORT.

12. “
USING A MERELY VIABLE
PRODUCT IS LIKE
VISITING SOMEONE IN
AN INTENSIVE CARE
UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.

13. “
IF YOU DECIDE TO BUILD A
FEATURE, YOU SHOULD LIVE UP TO
AT LEAST A BASIC STANDARD OF
EXECUTION ON THE EXPERIENCE
SIDE.

14. @WILLSH

15. MINIMUM LOVEABLE
PRODUCT

16. “
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF LOVE FROM
CUSTOMERS WITH THE LEAST
EFFORT.

17. “BUILD SOMETHING
THAT A SMALL
AMOUNT OF USERS
LOVE”
SOURCE: Y COMBINATOR

18. THINK

19. START SMALL

21. “
DON’T MAKE CUSTOMERS HAPPY.
MAKE HAPPY CUSTOMERS.
DHARMESH SHAH

22. 10 TIPS
TO MAKE IT
MINIMUM
LOVEABLE

23. 1
BUILD
SH!T THAT
MATTERS

24. START
WITH
WHY?

25. THE VISION

27. PINPOINT YOUR PURPOSE & VALUES

28. 2
FOCUS

30. “
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE

31. BLUE OCEAN STRATEGY

33. 3
TIMEBOX
IT

35. SOLVE
4
HIGH
VALUE
PROBLEMS

36. 5
MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

37. VALUE PROPOSITION CANVAS

38. ADD
5
SURPRIS
E
&DELIGHT

39. KANO MODEL

40. 6
INVEST
IN
DESIGN

42. GET 7
‘EM
HUNGRY
FOR
MORE

47. 8
BUILD YOUR TRIBE

48. WHO’S GONNA LOVE
YA?

49. CREATE A MANIFESTO

51. IF YOU CARE
THEY’LL CARE

53. 9
MAKE
IT
REMARKABLE

54. “
IF YOU MAKE
CUSTOMERS UNHAPPY
IN THE PHYSICAL
WORLD, THEY MIGHT
EACH TELL 6 FRIENDS.
IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET,
THEY CAN EACH TELL
6,000 FRIENDS.
JEFF BEZOS

56. 1
0
DON’T
BE
LONELY

57. 5
MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

58. IN
SUMMAR
Y

59. GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES

60. VIABLE DELIGHTFUL
REMARKABLE TRIBAL

61. VIABLE

62. VANITY
Flickr image from angermann

63. VALIDATION

64. DELIGHTFUL

65. DESIGN
FOR
EMOTION

66. (n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES
AUTOMATICALLY TO THE
COMMANDS OF OTHERS

67. REMARKABLE

68. THE NET PROMOTER SCORE

69. TRIBAL

70. 8
BUILD YOUR TRIBE

71. GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE

72. BUT…
BE AWARE

73. A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED
DESIGN

74. THANKS