The Millennium Report and How to evaluate and communicate the economic impact and marketing value for regions through feature films AFCI Cineposium 09/14/11 Paris
Presentation of methods and evaluation models of short- and long-term regional economic effects from film production and film. Examplified by effects from Swedish Millennium films from Stockholm region. Joakim suggests a model for valuate the impact on perceptions of the region through exposure of the region in the films and what effects can be observed and anticipated from film tourism. Presentation at AFCI Cineposium in Paris September 14, 2011.
Download the shortened version of the Millennium report here: http://bit.ly/millennium_report
Joakim Lind is partner and analyst at Swedish public relations and communications agency Cloudberry Communications. Joakim specialises in analysis and strategies related to place branding. Most recently he has looked at how the Millennium film trilogy has affected tourism in Stockholm and the Mälardalen region. Joakim has a degree in anthropology and has prior to Cloudberry worked within business intelligence and teaching.
FLOOD-serv Flyer (English)
FLOOD- serv is a project funded under the Topic INSO-1--2015 ICT-enabled open government of the EU HORIZON 2020 Work Programme 2014-2015 for Societal Challenge 6 (Europe in a changing world - Inclusive, innovative and reflective societies). The aim of the project is to provide a complete solution for floods awareness, response actions and education regarding flood risks.
Film Tourism and the City – a case study How Stieg Larsson’s Millennium trilogy has impacted Stockholm presented at European Cities Marketing in Biarritz, France, November 15, 2012.
Summary:
The reoccurring Stockholm fashion weeks in February and August shows the latest fashion on the catwalk, discussed at seminars and done up big business. The turnover of the fashion weeks and events are nearly 130 million in the form of consumption and investment in the region. The marketing value of media attention amounts to an advertising value of over 90 million to the region annually. The activities contribute to business amounting to billions. These are some of the findings of a report commissioned by the industry through the Association of Swedish Fashion Brands, Swedish Fashion Council, Stockholm Fashion Center and the Association of Agents supported by Stockholm Business Region Development.
The survey was conducted by communications agency Cloudberry and is an analysis and evaluation of the fashion industry's activities in Stockholm. It is the first study of its kind and complements previous analyzes of the fashion industry at the national level. The background is the special status that Stockholm has to Sweden as fashion country. It is in Stockholm that many of the major companies in the industry have their headquarters, and this is the most important fashion activities are implemented, concentrated over a number of weeks per year.
The report is written in Swedish, but a summary in English is available.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
FLOOD-serv Flyer (English)
FLOOD- serv is a project funded under the Topic INSO-1--2015 ICT-enabled open government of the EU HORIZON 2020 Work Programme 2014-2015 for Societal Challenge 6 (Europe in a changing world - Inclusive, innovative and reflective societies). The aim of the project is to provide a complete solution for floods awareness, response actions and education regarding flood risks.
Film Tourism and the City – a case study How Stieg Larsson’s Millennium trilogy has impacted Stockholm presented at European Cities Marketing in Biarritz, France, November 15, 2012.
Summary:
The reoccurring Stockholm fashion weeks in February and August shows the latest fashion on the catwalk, discussed at seminars and done up big business. The turnover of the fashion weeks and events are nearly 130 million in the form of consumption and investment in the region. The marketing value of media attention amounts to an advertising value of over 90 million to the region annually. The activities contribute to business amounting to billions. These are some of the findings of a report commissioned by the industry through the Association of Swedish Fashion Brands, Swedish Fashion Council, Stockholm Fashion Center and the Association of Agents supported by Stockholm Business Region Development.
The survey was conducted by communications agency Cloudberry and is an analysis and evaluation of the fashion industry's activities in Stockholm. It is the first study of its kind and complements previous analyzes of the fashion industry at the national level. The background is the special status that Stockholm has to Sweden as fashion country. It is in Stockholm that many of the major companies in the industry have their headquarters, and this is the most important fashion activities are implemented, concentrated over a number of weeks per year.
The report is written in Swedish, but a summary in English is available.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
This paper demonstrates the relation between the ability of television series as a promotional tool and the popularity of tourist destinations. Not only will the phenomenon of film-induced tourism will be explained, which is a widely growing aspect within the tourism industry, but also the profile of the film tourist will be outlined. A practical case study examines the impact of three immense popular television series on their filming locations, based on data collected from official tourist boards, companies who offer services or products related to a television series and local accommodation companies.
Walt Disney said “Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”
ChIMERA International Conference and Investment Forum of Creative and Cultura...Informest
Friuli Venezia Giulia Autonomous Region is located in the North East of Italy, at border with Slovenia and Austria. The Regional Department for Culture, Sport and Solidarity is responsible for the protection and enhancement of the regional cultural heritage as well as the promotion of cultural activities. The document presents the innovative private and public financial instruments of the Region in order to maximize the impact of public funding in CCS.
The impact of film-induced tourism on the hotel business.Mathilde Gaudin
How movies set in hotels can increase the etablishment notoriety and attendancy and should good marketing and sales strategies be developped to promote these cinematic events?
Presentation i samband med frukostseminarium Kreativ Arena på Stockholms handelskammare.
Kreativ Arena - frukostseminarium
Medverkande
Helene Hellmark Knutsson, vice ordförande i Riksdagens Näringsutskott
Helena Olsson från Fastighetsägarna
Petronella Panerus, vd, Åkestam Holst.
Joakim Lind, Cloudberry Communications & Åbo Akademi University
Per Strömbäck, talesperson Dataspelsbranschen och
Moderator:
Daniella Waldfogel, Stockholms Handelskammare
Slides from conference "Artistic design in public spaces", October 16-17, 2018, Stockholm
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
• Kulturtrender som nostalgi och autenticitet – varför är det
inne just nu och hur kan du hoppa på tåget?
• Exempel på nytänkande små och stora kultursatsningar som
ger ringar på vattnet
• Så förstärker du konst och kulturupplevelsen med hjälp av
digitala verktyg
• Framtidsspaning – på vilket sätt blir konst och kultur en allt
viktigare del i samhället?
Joakim Lind, konsult & forskare med inriktning på kulturella &
kreativa näringar, Cloudberry. Joakim är delägare i kommunikationsbyrån Cloudberry och
har hjälpt åtskilliga regioner och kommuner att utveckla sitt
arbete kopplat utifrån populärkultur, litteratur och film. I sitt
forskningsprojekt studerar han hur populärkulturella berättelser
bidrar och påverkar bilden av platser och regioner.
Trends & Future Insights - How will our cultural society look in the near future?
• Cultural trends such as nostalgia and authenticity - why is it
inside right now and how can you jump on the train?
• Examples of innovative and small cultural initiatives such as
gives rings on the water
• Reinforce art and the cultural experience with the help of
digital tools
• Future insights - in what way does art and culture become everything more important part of society?
Joakim Lind, consultant & researcher with a focus on cultural &
creative industries, Cloudberry. Joakim is a partner in the communications agency Cloudberry and
has helped several regions and municipalities develop theirs
work linked from popular culture, literature and film. In his
research projects he studies how popular cultural stories
contributes and affects the image of places and regions.
More Related Content
Similar to The Millennium Report and How to evaluate and communicate the economic impact and marketing value for regions through feature films AFCI Cineposium 09/14/11 Paris
This paper demonstrates the relation between the ability of television series as a promotional tool and the popularity of tourist destinations. Not only will the phenomenon of film-induced tourism will be explained, which is a widely growing aspect within the tourism industry, but also the profile of the film tourist will be outlined. A practical case study examines the impact of three immense popular television series on their filming locations, based on data collected from official tourist boards, companies who offer services or products related to a television series and local accommodation companies.
Walt Disney said “Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.”
ChIMERA International Conference and Investment Forum of Creative and Cultura...Informest
Friuli Venezia Giulia Autonomous Region is located in the North East of Italy, at border with Slovenia and Austria. The Regional Department for Culture, Sport and Solidarity is responsible for the protection and enhancement of the regional cultural heritage as well as the promotion of cultural activities. The document presents the innovative private and public financial instruments of the Region in order to maximize the impact of public funding in CCS.
The impact of film-induced tourism on the hotel business.Mathilde Gaudin
How movies set in hotels can increase the etablishment notoriety and attendancy and should good marketing and sales strategies be developped to promote these cinematic events?
Similar to The Millennium Report and How to evaluate and communicate the economic impact and marketing value for regions through feature films AFCI Cineposium 09/14/11 Paris (20)
Presentation i samband med frukostseminarium Kreativ Arena på Stockholms handelskammare.
Kreativ Arena - frukostseminarium
Medverkande
Helene Hellmark Knutsson, vice ordförande i Riksdagens Näringsutskott
Helena Olsson från Fastighetsägarna
Petronella Panerus, vd, Åkestam Holst.
Joakim Lind, Cloudberry Communications & Åbo Akademi University
Per Strömbäck, talesperson Dataspelsbranschen och
Moderator:
Daniella Waldfogel, Stockholms Handelskammare
Slides from conference "Artistic design in public spaces", October 16-17, 2018, Stockholm
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
• Kulturtrender som nostalgi och autenticitet – varför är det
inne just nu och hur kan du hoppa på tåget?
• Exempel på nytänkande små och stora kultursatsningar som
ger ringar på vattnet
• Så förstärker du konst och kulturupplevelsen med hjälp av
digitala verktyg
• Framtidsspaning – på vilket sätt blir konst och kultur en allt
viktigare del i samhället?
Joakim Lind, konsult & forskare med inriktning på kulturella &
kreativa näringar, Cloudberry. Joakim är delägare i kommunikationsbyrån Cloudberry och
har hjälpt åtskilliga regioner och kommuner att utveckla sitt
arbete kopplat utifrån populärkultur, litteratur och film. I sitt
forskningsprojekt studerar han hur populärkulturella berättelser
bidrar och påverkar bilden av platser och regioner.
Trends & Future Insights - How will our cultural society look in the near future?
• Cultural trends such as nostalgia and authenticity - why is it
inside right now and how can you jump on the train?
• Examples of innovative and small cultural initiatives such as
gives rings on the water
• Reinforce art and the cultural experience with the help of
digital tools
• Future insights - in what way does art and culture become everything more important part of society?
Joakim Lind, consultant & researcher with a focus on cultural &
creative industries, Cloudberry. Joakim is a partner in the communications agency Cloudberry and
has helped several regions and municipalities develop theirs
work linked from popular culture, literature and film. In his
research projects he studies how popular cultural stories
contributes and affects the image of places and regions.
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
Kulturtrender som nostalgi och autenticitet – varför är det inne just nu och hur kan du hoppa på tåget?
Exempel på nytänkande små och stora kultursatsningar som ger ringar på vattnet
Så förstärker du kulturupplevelsen med hjälp av digitala verktyg
Framtidsspaning – på vilket sätt blir kulturen en allt viktigare del i samhället?
Föreläsning om kulturturism för Linköpings kommun, kultur- och fritidsnämnden den 23 november 2017.
Nyfiken på att veta mer? Mejla eller ring.
Lecture on Culture as Destination Promoter for Linköping Municipality, Board of Cultur, November 23, 2017.
joakim@symposia.se
Miljöteknik på besök Effekter och värden från technical visits i Stockholmsregionen. Presentation i samband med invigningen av Stockholm Cleantech, Miljöteknik för tillväxt. 21 mars 2012.
Fallstudier av ekonomiska effekter och värden från två kriminalserier inspelade i Kiruna, Norrbotten. Fallstudierna utgår från tv-produktionerna Midnattssol och Åsa Larssons kriminalserie om Rebecka Martinsson. | Case studies of the economic effects and values from the two crime series shot in Kiruna, northern Sweden. The case studies are based on the tv-series productions Midnight Sun and Åsa Larsson crime series about Rebecka Martinsson.
Föreläsning vid Kulturens roll i en föränderlig värld, Teknologisk institut den 18 maj 2016, Stockholm.
Speech at conference arranged by Teknologisk institut, May 18, 2016.
Swedish Noir and Prime Crime
Intro: Joakim Lind
Presentation of the media report Sweden beyond Millennium and Stieg Larsson. Part about of the programme in government.se/storytellers about Swedish Noir and Prime Crime, 12:15-13:15. November 22, 2012.
The report you'll find here. http://www.si.se/upload/Sweden_beyond_the_Millennium.pdf
Full report (in Swedish) on si.se's web and here www.bit.ly/sverigebilden_millennium
Presentation från ett frukostseminarium som arrangerades av Stockholm Business Region på Klara Soppteater i Kulturhuset den 31 mars 2011. Presentation av resultat och diskussioner från en rapport skriven på uppdrag av Filmregion Stockholm-Mälardalen, Stockholm Business Region Development, Regionförbundet Sörmland, Nyköpings kommun och Film i Sörmland. Rapporten handlar om de ekonomiska effekterna från de svenska Millennium-filmerna.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The Millennium Report and How to evaluate and communicate the economic impact and marketing value for regions through feature films AFCI Cineposium 09/14/11 Paris
1. AFCI Cineposium, Paris September 14 2011 Joakim Lind, Coudberry Communications AB How to evaluate and communicate the economic impact and marketing value for regions throughfeature films The Millennium Report 1 Cloudberry Communications AB
2. AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 2 Photo Stephane Martin (CC): http://www.flickr.com/photos/stephanemartin/3109606853/
4. The Creative Industries The Growth Rate for culture the creative sector is higher than for the rest of the European economy. An attractive setting for filming can draw domestic and foreign film producers to the location and create value for local business, both: directly through investments, jobs and sales on location and indirectly through increases tourism and place brand and recognition strengthening AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 4
6. Exponeringi media AFCI Cineposium, Paris September 14 2011 6 Cloudberry Communications AB
7. ”[I read] Stieg Larsson's trilogy, with same happiness and excitement febrile children and adolescents who read the series of Dumas Musketeers or the novels of Dickens and Victor Hugo, wondering at every turn the page "What now, what will happen?" ” Welcome to the immortality of fiction, LisbethSalander!” Mario Vargas Llosa, El Pais 09/06/09
8. ”Daniel Craig and Rooney Mara think it was important to ’The Girl With the Dragon Tattoo’ was made in Sweden. – The country is one of the characters in the film - it had a tremendously positive impact, says Daniel Craig.” DagensNyheter 09/01/11 (Swedish Daily) 8 AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB
9. AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 9 http://news.bbc.co.uk/2/hi/programmes/fast_track/9360589.stm
10. The Swedish Millennium films AFCI Cineposium, Paris September 14 2011 10 Cloudberry Communications AB http://www.yellowbird.se/index.php?option=com_seyret&task=videodirectlink&id=201&Itemid=6
13. About the Millennium study The purpose Analyse the direct local and regional economic effects of the production of the Swedish Millennium films Focus Effects during the film production Marketing (exposure) value for the region of Stockholm Effects and scenarios on tourism from regional exposure Use Give facts and identify and quantify the films value generating effects for a place Contribute with input for further and deeper discussions and analysis about films contribution for regional brand and development The direct and indirect economic impact value for the Stockholm region through the Swedish Millennium feature films – under production and from long-term effects The value from the exposure of the Stockholm region through the Swedish Millennium film triology? How can the tourism industry be affected by film? Experiences from some other film regions.
14. Method and limitation Studies of budgets, distribution and sales figures from the production companies Studies of public statistics and other data Media analysis Interviews with representatives of business, film production and tourism Assumptions and scenarios based on experiences from other locations and regions Cloudberry Communications AB 14 AFCI Cineposium, Paris September 14 2011
15. EFFECTS FROM MILLENNIUM FILMS PRODUCTION AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 15
19. ”We have definitely noticed an increased interest from tourists. Every day at least 5-10 guests ask about the films. After that we participated in a documentary on German television channel ZDF came 100 people (genuine film tourists) within three weeks. American NBC had a feature and after it popped up a lot of Americans.”... ”We believe in a new boost after the American film premiered.”Anders Persson, MellqvistKaffebar, March 2011 AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 18
21. Millennium effects in Stockholm 10,000 people per year take the Millennium guided walk Guided tours, 80-300 per year (2009-2010) Millennium map, approx. 6,800 copies (several languages) Hotels and tour operators markets Millennium stays Millennium cruises Journalists and TV-teams from abroad visits Stockholm Books about the Millennium .. But nothing has been seen in the statistics so far… AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 20
22. The tourism in Stockholm 10 million commercial guest nights per year (2010). And increasing… 1 of 3 comes from abroad Day vistors and private guest nights 2009: 19 million in the region 8,7 million in Stockholm town Private travellers staying at least one night spend approx. 1,300 SEK per day. AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 21
24. Scenario 2009-2013 - Stockholms stad 215 880 X SEK 1 300 kr = SEK 280 million Addional daily vistors and private guest nights 298 000 X SEK 500 = SEK 150 million = SEK 430 million 2009-2013 (€ 47 million) AFCI Cineposium, Paris September 14 2011 23 Cloudberry Communications AB
25. ”Every € 1 invested by the region (a total of € 1 million of the €11 million budget) brings in between € 43 in economic gain to the region from the scenario.”
26. MARKETING VALUE FOR STOCKHOLM FROM MILLENNIUM FILM EXPOSURE Literature and films affect how we achieve the world… … and brings value to places and destinations……creates and establishes trends, consumptions and itineraries
27. 26 Greetings from Stockholm Stockholm by night ”In fact, with films effectively acting as ‘virtual brochures’, they can do much more for bookings than a large scale advertising campaign” Miles Morgan, Thomson Holidays The exposure of a accessible location have a marketing value for the destination. But how can this value be estimated and commented?
28. Assumptions Location and environment exposures that provide tourist images and associations or otherwise indicates a site that creates curiosity and that are geographically identifiable location can attract tourists if they are portrayed in a "successful" movie Exposure of a place in a movie has a promotional value to place / region if you are able to visit the location Exposure will be measured in the same way as the value of product placement (without multiplier) Exposure = marketing value Cloudberry Communications AB 27 AFCI Cineposium, Paris September 14 2011
29. Contact cost * sum of contacs=Marketing value What would the cost be for a tourist promoter to buy ad’s giving the same marketing value as the exposure in the film? * no multiplier http://farm2.static.flickr.com/1137/888823443_d3df3ab699_b.jpg Cloudberry Communications AB 28 AFCI Cineposium, Paris September 14 2011
30. Where and how is Stockholm region in the Millennium stories? AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 29
31. AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 30 Appr 17 obvious exposures of Stockholm per film
32. Every Stockholm exposure valued to 5 eurocent Appr. 17 exposures per film => 86 eurocent per film and contact ---- How big audience will the Millennium reach until 2011? AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 31
33. Sales and exposure Cloudberry Communications AB 32 * YellowBirdfilmprod. AFCI Cineposium, Paris September 14 2011
34. Stockholm region marketing value ”What it would cost the region to reach the same audience through advertising” 17 exposures per film reaching and audience of 123 million people measures a marketing value of €105 million Cloudberry Communications AB 33 AFCI Cineposium, Paris September 14 2011
36. Stockholm region marketing value from exposure in the Swedish Millennium films > €139 million(Because there is uncertinty in the model and of making these kinds of estimates we have consistently chosen the lowest value if the choice has been between two or more values with modestly counted Stockholm exposures and no multiplier.) AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 35
37. Probably just the beginning… AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 36
39. Cloudberry Communications AB 38 Stockholm marketing value Millennium trilogy 385 million euro 330 million euro 275 million euro 220 million euro 165 million euro 110 million euro 55 million euro 0 euro 1 euro 86 eurocent 70 eurocent Contact cost total (Marketing value) Audience (contacts) Audience (contacts) AFCI Cineposium, Paris September 14 2011
40. USE AND COMMUNICATE THE RESULTS AFCI Cineposium, Paris September 14 2011 Cloudberry Communications AB 39
42. Joakim Lind Cloudberry Communications AB +46-709-286973 joakim@cloudberry.se Twitter: @jold www.cloudberry.se … PDF-copy of English short-version http://bit.ly/millennium_report More.. Stockholm Film Commission www.stofilm.com/ Yellow Bird (film producerof Millennium) www.yellowbird.se/ Stockholm Business Region www.stockholmbusinessregion.se/ AFCI Cineposium, Paris September 14 2011 41 Cloudberry Communications AB