Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
Kulturtrender som nostalgi och autenticitet – varför är det inne just nu och hur kan du hoppa på tåget?
Exempel på nytänkande små och stora kultursatsningar som ger ringar på vattnet
Så förstärker du kulturupplevelsen med hjälp av digitala verktyg
Framtidsspaning – på vilket sätt blir kulturen en allt viktigare del i samhället?
1. Trender & framtidsspaning
– hur kommer vårt kultursamhälle se ut inom den närmsta
framtiden?
Joakim Lind
Cloudberry Communications AB och
Åbo Akademi University
Den 29 maj 2018
Kulturens roll, Garnisonen, 29
maj 2018
1
2. Good will hunting (Boston) Seinfeld (New York)
Kulturens roll, Garnisonen, 29
maj 2018
2
8. ”Rutan är en plats där
gemensamma rättigheter
och skyldigheter råder.
Till Rutan kan vi gå om
vi behöver hjälp, när
någon står i den är det
vårt ansvar att söka
kontakt och försöka
hjälpa till. I Rutan kan
vi lämna ifrån oss våra
ägodelar, i den stjäl vi
inte.”
Rutan har fått flera
efterföljare på andra
håll i världen, men Rutan
i Värnamo är originalet
och har därför nummer 1.
Utöver Värnamo finns två
stycken i Norge.
Kulturens roll, Garnisonen, 29
maj 2018
8
12. Innovation vs. kulturell delaktighet
Ranking Innovation Scoreboard 2008
(UE15)
1 Sweden
2 Finland
3 Denmark
4 Germany
5 Netherlands
6 France
7 Austria
8 UK
9 Belgium
10 Luxemburg
(UE27 average)
11 Ireland
12 Spain
13 Italy
14 Portugal
15 Greece
Ranking Active cultural participation
Eurobarometer 2007 (UE15)
1 Sweden
2 Luxemburg
3 Finland
4 France
5 Denmark
6 Netherlands
7 Belgium
8 Germany
9 UK
10 Austria
(UE27 average)
11 Ireland
12 Italy
13 Spain
14 Greece
15 Portugal
14
13. Kultur 3.0 | An 8-tiers approach
to the indirect effects of cultural
production (and participation)
• Innovation
• Welfare
• Sustainability
• Social cohesion
• New entrepreneurship
• Soft power
• Local identity
• Knowledge economy
Sacco och
kulturens olika
typer/faser
1-2-3
Kulturens roll, Garnisonen, 29
maj 2018
15
67. Joakim Lind
m. +46 709-286973
joakim@cloudberry.se
Kulturens roll, Garnisonen, 29
maj 2018
79
Editor's Notes
Joakim Lind, delägare i kommunikationsbyrån Cloudberry där jag bland annat arbetar med samhällsbygg och place branding. Har arbetet för olika kommuner, regioner och främjare. Är idag bland annat i att utveckla kommunikationen kring ett nytt stadsutvecklingsområde i Stockholm Hagastaden.
Jag har ett särskilt intresse på kreativa näringar och kulturekononomi och vad kulturen och det kreativa bidrar till med i olika områden.
Filmbranschen och filmberättelsers bidrag.
Modebranschen
intresse kring berättelser / storytelling och platser – kulturella berättelsers värdeskapande.
Något som lett till ett forskningsprojekt i Åbo.
Ekonomen Michael Porter.. Pratar om värdestjärnor.
For Málaga’s mayor, Francisco de la Torre, the rebirth of Hotel Miramar is a sign that his €100m gamble on rebranding the city is paying off. During his 15 years in office he has lead an aggressive campaign to turn Málaga into a place brimming with culture. This southern city of 570,000 people now has more than 30 museums, most of them added under Torre’s watch.
“This city doesn’t have a heritage that’s as striking as the Alhambra in Granada or the Córdoba mosque or the Giralda of Seville,” he told the Guardian as he shuttled between museum openings this week. “But now we have museums.”
His campaign reached new heights this week with the opening of the first foreign outposts of two high-profile museums: the Centre Pompidou Málaga and the Málaga branch of the St Petersburg State Russian Museum.
France’s Centre Pompidou has signed a five-year agreement allowing Málaga to house a popup Pompidou, with the Spanish city paying €1m a year for the rights to use its name as well as pieces from its vast collection.
The city’s investment in culture isn’t just about attracting tourists, according to De la Torre, although tourism is a factor. “Years ago all the tourists would turn right as they left the airport, heading directly to the Costa del Sol. Now they’re coming to Málaga,” he said. In 10 years the number of visitors to the city has increased by 127%, to 3.5 million last year.
https://www.theguardian.com/world/2015/mar/27/malaga-museums-tourists-arts-culture-spain
Kultur, och berättelser från olika kulturella uttryck kan påverka på många olika sätt.
Stalker
Tallinn Creative Hub is located in the former building of Tallinn City Central Power Station, which began operating in 1913 and closed in 1979. It can be said that only with the founding of the power station did the use of electric power become common and electricity an everyday perk.
The former power station’s first serious encounter with art occurred in 1977 when Andrei Tarkovsky used the complex as a set for his cult film ‘Stalker’.
The scene of Stalker entering the zone was filmed at the gate of the Creative Hub.
The south view of the famous Bran Castle, as seen from across the road leading into Brasov. It is situated on a hill, surrounded by a forest. Although rumored to have been the residence of Count Dracula, it was actually used by the Romanian royal family.
FURILLEN
WANÅS
Michelangelo Messina
KULTUR PÅVERKAR BILDEN AV PLATSEN::Ischia
Filminspelningen skapade rubriker under 2007, då det uppdagades att filmen delvis var finansierad av skattemedel. Barcelona stad hade sponsrat med 1 miljon euro och Generalitat de Catalunya med en halv miljon, vilket motsvarade tio procent av filmens budget.[1]
Vicky Cristina Barcelona visades på filmfestivalen i Cannes 2008 som en utvald film, men utom tävlan. 15 augusti fick filmen premiär för en större publik.
Samarbete med turistorganisationen..
Nemo..
Sydney Doris upprepar...
Lockade många till Afrika.
Ökat intresse för Karin Blixen
Jag minns det...
Törnfåglarna och Mot alla vindar intresse för Australien..
Robin Hood
- clear destination roots
exhibition
sherwood forest and notting hem
500000 visits (5,5 increase)
Sadie Dawe, Visit Britain, CEO
Stor potential
Bond, Shakespeare, Jane Austen,
money cant buy prices,
Partnership - Robin Hood
Nottinghams tourist
first movei map 1996 - 60 years of locations Brittish - not only one
used PR
50 per cent gloscester cathedral
50 million increae
150 million people
kenwood house Notting Hill
Local Hero, Phonebox, 1983
Sherlock Holmes
Karate Kid
The Tourist
Shakespear in love
Dowton Abbey - attract visitors..
https://www.youtube.com/watch?v=2lXh2n0aPyw
Eight notepads for fictional hotels. Just the sort of thing you find by the telephone in most lodgings, from the grandest establishment to a lowly fleapit.
Kellerman's Resort (Dirty Dancing)
The Empire Hotel (Vertigo)Bertram’s Hotel (At Bertram’s Hotel, Agatha Christie)The Great Northern Hotel (Twin Peaks)The Overlook Hotel (The Shining)Royal Imperial Windsor Arms Hotel (National Lampoon’s European Vacation)The Green Man Inn (The Wicker Man)The Taft Hotel (The Graduate)
These hotels are out of reach to all, no matter their wealth. They exist only in the imaginations of their creators, and now in these paper pads.
Warm your toes (whether you want to or not) at The Green Man Inn, catch up on work at The Overlook, or make friends at The Taft. Tend to a flesh wound at the Royal Imperial Windsor Arms, have sweet dreams at The Great Northern and enjoy the gentle art of murder at Bertram’s Hotel.
https://shop.herblester.com/products/fictional-hotel-notepads-set
Please feel free to contact me if you need would like to know more, consultation, and or speaker inquiries
Thank you Dr Erik Braun, and the organisers European Cities Marketing and Garry White for inviting me! I am grateful to be here.
My second time to Biarritz, last time I was here was in late 1980’s Interrailing, slept on the beach. Today I stay at the
I have 30 minutes to summaries How Stieg Larsson’s Millennium has impacted on Stockholm and Sweden.
I am here to tell you about some of the work I have done for the Municipality of Stockholm especially findins from two studies on film-effects I have conducted evaluating the effects and value connected to the Millennium stories. One of the report has been commissioned by Stockholm Business Region, FilmRegion Stockholm Mälardalen and the other commissioned by the Swedish institute finalised in June. It is a media analysis were I went through hundreds of articles with prime focus on The Millennium and or Stieg Larsson and how Sweden or Swedishness is commented thru the lens of stories.
– and that the feelings from a big portion of how we interpret and relate to the world is through ficton and or subjective interpretation. Since the Millennium is so big and the parallels to actual and contemporary places are obvious – it seves as a great and example to discuss how fiction through literature and films affect our relation to places.
Last year I made a report about the effects and value the Millennium trilogy have on Stockholm
– with special focus on the three Swedish Millennium films.
So why film? These films are based on successful books..
Yes, of course we can’t separate the books from the films..
But most successful films – at least in Sweden are based on books. And We have the Yellow Bird – producer of Wallander and Millennium..
And it is when a book turns into a successful film that we can see the biggest effect on tourism for example.
The film makes the places more accessible – now you can see that you actually can gi there. Visualised.
Anyhow..
Tove är lite mindre, 5 år. Och när hon fick samma fråga svarar hon Finland, Gotland och Småland.
Hon säger inte Mumindalen eller Pippivärlden -
- Jag vill åka till Finland för där bor Mumin.
- Jag vill åka till Småland för där bor Emil.
- Åka till Gotland för där bor Pippi.
We knew there was a value… there are tourists coming to Stockholm with film arguments in their backpack.
But the tourist that actually takes the guided tours and buy the map are top of ice-berg,.
The tourist bureaus sees effect..
But since the films are reaching the big audience now it is this year and onwards that Stockholm expects the big effects..
So we made a scenario.. Similar with the one we did for Skåne and Wallander back in 2005-2006.