The document summarizes a movie tour conducted in Romania to promote the film "4 Months, 3 Weeks and 2 Days" directed by Cristian Mungiu. The tour brought the film to 15 cities across Romania that did not have cinemas, showing the film in cultural centers over 31 days. Over 18,000 people attended screenings, selling out many shows. The success of the tour converted initial skepticism into interest from cultural centers in continuing to screen films, and provided evidence that the lack of cinemas, not lack of interest, has prevented people from seeing films in Romania.

2. 4 months, 3 weeks and 2 days a film by Cristian Mungiu Movie tour in Romania or «432 caravan» 12th Europa Cinemas Conference Workshop: « How to renew audiences » Bucharest, 17th of November Nicoleta Talpes

4. Our reality...

6. Why a movie tour?

16. « 432 Caravan » audience distribution 18.000 spectators in 15 cities

17. vs Cinema audience Note: numbers for only one screen cinemas and no multiplex