Föreläsning om kulturturism för Linköpings kommun, kultur- och fritidsnämnden den 23 november 2017.
Nyfiken på att veta mer? Mejla eller ring.
Lecture on Culture as Destination Promoter for Linköping Municipality, Board of Cultur, November 23, 2017.
joakim@symposia.se
Föreläsning vid Kulturens roll i en föränderlig värld, Teknologisk institut den 18 maj 2016, Stockholm.
Speech at conference arranged by Teknologisk institut, May 18, 2016.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
Presentation i samband med frukostseminarium Kreativ Arena på Stockholms handelskammare.
Kreativ Arena - frukostseminarium
Medverkande
Helene Hellmark Knutsson, vice ordförande i Riksdagens Näringsutskott
Helena Olsson från Fastighetsägarna
Petronella Panerus, vd, Åkestam Holst.
Joakim Lind, Cloudberry Communications & Åbo Akademi University
Per Strömbäck, talesperson Dataspelsbranschen och
Moderator:
Daniella Waldfogel, Stockholms Handelskammare
Föreläsning vid Kulturens roll i en föränderlig värld, Teknologisk institut den 18 maj 2016, Stockholm.
Speech at conference arranged by Teknologisk institut, May 18, 2016.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
Presentation i samband med frukostseminarium Kreativ Arena på Stockholms handelskammare.
Kreativ Arena - frukostseminarium
Medverkande
Helene Hellmark Knutsson, vice ordförande i Riksdagens Näringsutskott
Helena Olsson från Fastighetsägarna
Petronella Panerus, vd, Åkestam Holst.
Joakim Lind, Cloudberry Communications & Åbo Akademi University
Per Strömbäck, talesperson Dataspelsbranschen och
Moderator:
Daniella Waldfogel, Stockholms Handelskammare
Slides from conference "Artistic design in public spaces", October 16-17, 2018, Stockholm
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
• Kulturtrender som nostalgi och autenticitet – varför är det
inne just nu och hur kan du hoppa på tåget?
• Exempel på nytänkande små och stora kultursatsningar som
ger ringar på vattnet
• Så förstärker du konst och kulturupplevelsen med hjälp av
digitala verktyg
• Framtidsspaning – på vilket sätt blir konst och kultur en allt
viktigare del i samhället?
Joakim Lind, konsult & forskare med inriktning på kulturella &
kreativa näringar, Cloudberry. Joakim är delägare i kommunikationsbyrån Cloudberry och
har hjälpt åtskilliga regioner och kommuner att utveckla sitt
arbete kopplat utifrån populärkultur, litteratur och film. I sitt
forskningsprojekt studerar han hur populärkulturella berättelser
bidrar och påverkar bilden av platser och regioner.
Trends & Future Insights - How will our cultural society look in the near future?
• Cultural trends such as nostalgia and authenticity - why is it
inside right now and how can you jump on the train?
• Examples of innovative and small cultural initiatives such as
gives rings on the water
• Reinforce art and the cultural experience with the help of
digital tools
• Future insights - in what way does art and culture become everything more important part of society?
Joakim Lind, consultant & researcher with a focus on cultural &
creative industries, Cloudberry. Joakim is a partner in the communications agency Cloudberry and
has helped several regions and municipalities develop theirs
work linked from popular culture, literature and film. In his
research projects he studies how popular cultural stories
contributes and affects the image of places and regions.
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
Kulturtrender som nostalgi och autenticitet – varför är det inne just nu och hur kan du hoppa på tåget?
Exempel på nytänkande små och stora kultursatsningar som ger ringar på vattnet
Så förstärker du kulturupplevelsen med hjälp av digitala verktyg
Framtidsspaning – på vilket sätt blir kulturen en allt viktigare del i samhället?
Miljöteknik på besök Effekter och värden från technical visits i Stockholmsregionen. Presentation i samband med invigningen av Stockholm Cleantech, Miljöteknik för tillväxt. 21 mars 2012.
Fallstudier av ekonomiska effekter och värden från två kriminalserier inspelade i Kiruna, Norrbotten. Fallstudierna utgår från tv-produktionerna Midnattssol och Åsa Larssons kriminalserie om Rebecka Martinsson. | Case studies of the economic effects and values from the two crime series shot in Kiruna, northern Sweden. The case studies are based on the tv-series productions Midnight Sun and Åsa Larsson crime series about Rebecka Martinsson.
Summary:
The reoccurring Stockholm fashion weeks in February and August shows the latest fashion on the catwalk, discussed at seminars and done up big business. The turnover of the fashion weeks and events are nearly 130 million in the form of consumption and investment in the region. The marketing value of media attention amounts to an advertising value of over 90 million to the region annually. The activities contribute to business amounting to billions. These are some of the findings of a report commissioned by the industry through the Association of Swedish Fashion Brands, Swedish Fashion Council, Stockholm Fashion Center and the Association of Agents supported by Stockholm Business Region Development.
The survey was conducted by communications agency Cloudberry and is an analysis and evaluation of the fashion industry's activities in Stockholm. It is the first study of its kind and complements previous analyzes of the fashion industry at the national level. The background is the special status that Stockholm has to Sweden as fashion country. It is in Stockholm that many of the major companies in the industry have their headquarters, and this is the most important fashion activities are implemented, concentrated over a number of weeks per year.
The report is written in Swedish, but a summary in English is available.
Swedish Noir and Prime Crime
Intro: Joakim Lind
Presentation of the media report Sweden beyond Millennium and Stieg Larsson. Part about of the programme in government.se/storytellers about Swedish Noir and Prime Crime, 12:15-13:15. November 22, 2012.
The report you'll find here. http://www.si.se/upload/Sweden_beyond_the_Millennium.pdf
Full report (in Swedish) on si.se's web and here www.bit.ly/sverigebilden_millennium
Film Tourism and the City – a case study How Stieg Larsson’s Millennium trilogy has impacted Stockholm presented at European Cities Marketing in Biarritz, France, November 15, 2012.
Presentation of methods and evaluation models of short- and long-term regional economic effects from film production and film. Examplified by effects from Swedish Millennium films from Stockholm region. Joakim suggests a model for valuate the impact on perceptions of the region through exposure of the region in the films and what effects can be observed and anticipated from film tourism. Presentation at AFCI Cineposium in Paris September 14, 2011.
Download the shortened version of the Millennium report here: http://bit.ly/millennium_report
Joakim Lind is partner and analyst at Swedish public relations and communications agency Cloudberry Communications. Joakim specialises in analysis and strategies related to place branding. Most recently he has looked at how the Millennium film trilogy has affected tourism in Stockholm and the Mälardalen region. Joakim has a degree in anthropology and has prior to Cloudberry worked within business intelligence and teaching.
Presentation från ett frukostseminarium som arrangerades av Stockholm Business Region på Klara Soppteater i Kulturhuset den 31 mars 2011. Presentation av resultat och diskussioner från en rapport skriven på uppdrag av Filmregion Stockholm-Mälardalen, Stockholm Business Region Development, Regionförbundet Sörmland, Nyköpings kommun och Film i Sörmland. Rapporten handlar om de ekonomiska effekterna från de svenska Millennium-filmerna.
Slides from conference "Artistic design in public spaces", October 16-17, 2018, Stockholm
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
• Kulturtrender som nostalgi och autenticitet – varför är det
inne just nu och hur kan du hoppa på tåget?
• Exempel på nytänkande små och stora kultursatsningar som
ger ringar på vattnet
• Så förstärker du konst och kulturupplevelsen med hjälp av
digitala verktyg
• Framtidsspaning – på vilket sätt blir konst och kultur en allt
viktigare del i samhället?
Joakim Lind, konsult & forskare med inriktning på kulturella &
kreativa näringar, Cloudberry. Joakim är delägare i kommunikationsbyrån Cloudberry och
har hjälpt åtskilliga regioner och kommuner att utveckla sitt
arbete kopplat utifrån populärkultur, litteratur och film. I sitt
forskningsprojekt studerar han hur populärkulturella berättelser
bidrar och påverkar bilden av platser och regioner.
Trends & Future Insights - How will our cultural society look in the near future?
• Cultural trends such as nostalgia and authenticity - why is it
inside right now and how can you jump on the train?
• Examples of innovative and small cultural initiatives such as
gives rings on the water
• Reinforce art and the cultural experience with the help of
digital tools
• Future insights - in what way does art and culture become everything more important part of society?
Joakim Lind, consultant & researcher with a focus on cultural &
creative industries, Cloudberry. Joakim is a partner in the communications agency Cloudberry and
has helped several regions and municipalities develop theirs
work linked from popular culture, literature and film. In his
research projects he studies how popular cultural stories
contributes and affects the image of places and regions.
Trender & framtidsspaning – hur kommer vårt kultursamhälle se ut inom den närmsta framtiden?
Kulturtrender som nostalgi och autenticitet – varför är det inne just nu och hur kan du hoppa på tåget?
Exempel på nytänkande små och stora kultursatsningar som ger ringar på vattnet
Så förstärker du kulturupplevelsen med hjälp av digitala verktyg
Framtidsspaning – på vilket sätt blir kulturen en allt viktigare del i samhället?
Miljöteknik på besök Effekter och värden från technical visits i Stockholmsregionen. Presentation i samband med invigningen av Stockholm Cleantech, Miljöteknik för tillväxt. 21 mars 2012.
Fallstudier av ekonomiska effekter och värden från två kriminalserier inspelade i Kiruna, Norrbotten. Fallstudierna utgår från tv-produktionerna Midnattssol och Åsa Larssons kriminalserie om Rebecka Martinsson. | Case studies of the economic effects and values from the two crime series shot in Kiruna, northern Sweden. The case studies are based on the tv-series productions Midnight Sun and Åsa Larsson crime series about Rebecka Martinsson.
Summary:
The reoccurring Stockholm fashion weeks in February and August shows the latest fashion on the catwalk, discussed at seminars and done up big business. The turnover of the fashion weeks and events are nearly 130 million in the form of consumption and investment in the region. The marketing value of media attention amounts to an advertising value of over 90 million to the region annually. The activities contribute to business amounting to billions. These are some of the findings of a report commissioned by the industry through the Association of Swedish Fashion Brands, Swedish Fashion Council, Stockholm Fashion Center and the Association of Agents supported by Stockholm Business Region Development.
The survey was conducted by communications agency Cloudberry and is an analysis and evaluation of the fashion industry's activities in Stockholm. It is the first study of its kind and complements previous analyzes of the fashion industry at the national level. The background is the special status that Stockholm has to Sweden as fashion country. It is in Stockholm that many of the major companies in the industry have their headquarters, and this is the most important fashion activities are implemented, concentrated over a number of weeks per year.
The report is written in Swedish, but a summary in English is available.
Swedish Noir and Prime Crime
Intro: Joakim Lind
Presentation of the media report Sweden beyond Millennium and Stieg Larsson. Part about of the programme in government.se/storytellers about Swedish Noir and Prime Crime, 12:15-13:15. November 22, 2012.
The report you'll find here. http://www.si.se/upload/Sweden_beyond_the_Millennium.pdf
Full report (in Swedish) on si.se's web and here www.bit.ly/sverigebilden_millennium
Film Tourism and the City – a case study How Stieg Larsson’s Millennium trilogy has impacted Stockholm presented at European Cities Marketing in Biarritz, France, November 15, 2012.
Presentation of methods and evaluation models of short- and long-term regional economic effects from film production and film. Examplified by effects from Swedish Millennium films from Stockholm region. Joakim suggests a model for valuate the impact on perceptions of the region through exposure of the region in the films and what effects can be observed and anticipated from film tourism. Presentation at AFCI Cineposium in Paris September 14, 2011.
Download the shortened version of the Millennium report here: http://bit.ly/millennium_report
Joakim Lind is partner and analyst at Swedish public relations and communications agency Cloudberry Communications. Joakim specialises in analysis and strategies related to place branding. Most recently he has looked at how the Millennium film trilogy has affected tourism in Stockholm and the Mälardalen region. Joakim has a degree in anthropology and has prior to Cloudberry worked within business intelligence and teaching.
Presentation från ett frukostseminarium som arrangerades av Stockholm Business Region på Klara Soppteater i Kulturhuset den 31 mars 2011. Presentation av resultat och diskussioner från en rapport skriven på uppdrag av Filmregion Stockholm-Mälardalen, Stockholm Business Region Development, Regionförbundet Sörmland, Nyköpings kommun och Film i Sörmland. Rapporten handlar om de ekonomiska effekterna från de svenska Millennium-filmerna.
1. KULTUREN SOM MAGNET
Joakim Lind
Cloudberry Communications AB och
Åbo Akademi University
den 23 november 2017
Kulturen som magnet,
Linköpings kommun
1
2. Good will hunting (Boston) Seinfeld (New York)
Kulturen som magnet,
Linköpings kommun
2
18. Kultur 3.0 | An 8-tiers approach
to the indirect effects of cultural
production (and participation)
• Innovation
• Welfare
• Sustainability
• Social cohesion
• New entrepreneurship
• Soft power
• Local identity
• Knowledge economy
Sacco och
kulturens olika
typer/faser
1-2-3
Kulturen som magnet,
Linköpings kommun
18
51. Joakim Lind
m. +46 709-286973
joakim@cloudberry.se
twitter: @jold
Kulturen som magnet,
Linköpings kommun
51
Please feel free to contact me if you need would like to
know more, consultation, and or speaker inquiries
Editor's Notes
Nikos Kazantzakis, Zorba the greek.
Re my meeting with Anthony Quinn in Rethymnon mid 1990’s.
Michelangelo Messina
Ischia
WANÅS
Please feel free to contact me if you need would like to know more, consultation, and or speaker inquiries