Slides used at a seminar/workshop about guidelines in solving crisis in social media - guidelines and cases.

1. Do’s and dont’s when a
crisis hits social media
- Baltic PR Award -
Joakim Lind
Cloudberry Communications AB
Stockholm
11/14/14

6. ”No milk. No soy. No badness.”
”It ́s like milk, but made for humans”

7. ”Bad atmosphere in the supermarket / dairy disk”

10. Oatly today:
"The legal process means that we actually
have reason to doubt the Swedish dairy cow
markets, from both an environmental and
health perspective."

14. "We won't do ads with
homosexuals, because we
like the traditional family.”
Guido Barilla

16. STICKINESS

17. http://agnesday.com/taco-bells-social-media-crisis-communications-fail/

18. # CODE OF ETHICS

19. CRISIS DO’S AND DONT’S IN SOCIAL MEDIA

20. Crisis training and planning is good
for you and your business.
Embrace the crisis

21. http://www.clouderpc.com/in-the-future-everything-will-be-connected/#.VHRB-FeG_DQ
Crises and crisis management around the corner
”Social will measure, but
sharing will become more
passive in the process; it won’t
require any effort on our part to
share any part of our lives.”
Melody Kramer, NPR Digital
Strategist and Editor at NPR
http://www.cnbc.com/id/102029041#.

24. Joakim Lind
Cloudberry, Stockholm
joakim@cloudberry.se
twitter: @jold
+46 709 286973