The document discusses the key industries that make up the media sector: film, print, advertising, photography, and television. It provides an overview of each industry, identifying their governing bodies and some of the prominent people, products, and common jobs within each field.

1. The Media Sectors
By Anthony Richards

2. The Film Industry
 The film industry is the industry dedicated to the production
and distribution of motion pictures.
 It is overseen by the British Film Council, whose aim is “to
stimulate a competitive, successful and vibrant UK film
industry and culture, and to promote the widest possible
enjoyment and understanding of cinema throughout the
nations and regions of the UK”.
 The key people in the industry are:
Michael Lynton (CEO of Sony Pictures Entertainment (17.0%
market share)).
Steven Spielberg (most successful director).
Tom Hanks (most successful actor).
Angelina Jolie (most successful actress).
John Ford (most successful producer).
 Key Products: Avatar, Titanic
 Director, producer, actor, actress, cinematographer, editor, c
omposer, grip, screenplay writer, studio executive.

3. The Print Industry
 The print industry is the industry responsible for the
production and publication of all printed media.
 It’s governing body is the International Publishers
Association. Its membership has more than 60
organisations from more than 50 countries. Based in
Geneva, Switzerland, IPA represents the interests of
the publishing industry.
 Key People: Rupert Murdoch, Paul Keenan, Steven
Forbes, Hugh Hefner, Richard Desmond.
 Key Products: The Sun, The New York
Times, Heat, National Geographic.
 Jobs: Print Production
Assistant,Correspondent, Columnist, CEO, Copy
Editor.

4. The Advertising Industry
 The advertising industry is the industry dedicated to
the production and distribution/publication of
adverts.
 The governing body is the Advertising Standards
Authority is the self-regulator for all forms of
marketing (TV, Internet, sales promotions, direct
marketing).
 Key People: Farah Ramzan Golant, Bill Davison, Dan
Wright, Jason Spero.
 Key Campaigns: “Just Do It”, “Think Small”, “I’m
Lovin’ It”, “Gimme A Break”.
 Jobs: Producer, Creative Director, HR and Recruitment
Manger, Online Advertising Sales Executive.

5. The Photography Industry
 The photography industry is the industry
dedicated to the production and publication of
photographs.
 Governing Body: Ofcom
 Key People: Annie Leibovitz, Jay Maisel, Jerry
Uelsmann, Steve McCurrie
 Key Products: “Afghan Girl”, “The Agony of
Omayra Sanchez”, “Migrant Mother”, “Self-
Immolating Buddhist Monk”
 Jobs: Portrait Photographer, Landscape
Photographer, Photography Agent, Agency
Executive.

6. The Television Industry
 The television industry is the industry
dedicated to the production and broadcast of
television programmes.
 Governing Body: Ofcom
 Key People: Anthony Hall, Archie
Norman, David Abraham, Jeremy Darroch.
 Key Products:
BBC1,2,3,4, ITV1,2,3,4, Channel
4, Sky, Comedy Central.
 Jobs: Art Director, Script
Supervisor, Broadcast Journalist, Actor.