The document discusses several media sectors: The film industry is overseen by the British Film Council and key people include Michael Lynton, Steven Spielberg, Tom Hanks, and Angelina Jolie. The print industry's governing body is the International Publishers Association and key people are Rupert Murdoch and Paul Keenan. The advertising industry's regulator is the Advertising Standards Authority and key people include Farah Ramzan Golant and Bill Davison.

1. The Media Sectors
By Anthony Richards

2. The Film Industry
• The film industry is the industry dedicated to the production and
distribution of motion pictures.
• It is overseen by the British Film Council, whose aim is “to stimulate
a competitive, successful and vibrant UK film industry and
culture, and to promote the widest possible enjoyment and
understanding of cinema throughout the nations and regions of the
UK”.
• The key people in the industry are:
Michael Lynton (CEO of Sony Pictures Entertainment (17.0% market
share)).
Steven Spielberg (most successful director).
Tom Hanks (most successful actor).
Angelina Jolie (most successful actress).
John Ford (most successful producer).
• Key Products: Avatar, Titanic
• Director, producer, actor, actress, cinematographer, editor, compose
r, grip, screenplay writer, studio executive.

3. The Print Industry
• The print industry is the industry responsible for the
production and publication of all printed media.
• It’s governing body is the International Publishers
Association. Its membership has more than 60
organisations from more than 50 countries. Based in
Geneva, Switzerland, IPA represents the interests of the
publishing industry.
• Key People: Rupert Murdoch, Paul Keenan, Steven
Forbes, Hugh Hefner, Richard Desmond.
• Key Products: The Sun, The New York Times, Heat, National
Geographic.
• Jobs: Print Production
Assistant,Correspondent, Columnist, CEO, Copy Editor.

4. The Advertising Industry
• The advertising industry is the industry dedicated to
the production and distribution/publication of adverts.
• The governing body is the Advertising Standards
Authority is the self-regulator for all forms of
marketing (TV, Internet, sales promotions, direct
marketing).
• Key People: Farah Ramzan Golant, Bill Davison, Dan
Wright, Jason Spero.
• Key Campaigns: “Just Do It”, “Think Small”, “I’m Lovin’
It”, “Gimme A Break”.
• Jobs: Producer, Creative Director, HR and Recruitment
Manger, Online Advertising Sales Executive.

5. The Photography Industry
• The photography industry is the industry dedicated to
the production and publication of photographs.
• Governing Body: Ofcom
• Key People: Annie Leibovitz, Jay Maisel, Jerry
Uelsmann, Steve McCurrie
• Key Products: “Afghan Girl”, “The Agony of Omayra
Sanchez”, “Migrant Mother”, “Self-Immolating
Buddhist Monk”
• Jobs: Portrait Photographer, Landscape
Photographer, Photography Agent, Agency Executive.

6. The Television Industry
• The television industry is the industry dedicated
to the production and broadcast of television
programmes.
• Governing Body: Ofcom
• Key People: Anthony Hall, Archie Norman, David
Abraham, Jeremy Darroch.
• Key Products: BBC1,2,3,4, ITV1,2,3,4, Channel
4, Sky, Comedy Central.
• Jobs: Art Director, Script Supervisor, Broadcast
Journalist, Actor.