Crowdfunding is an alternative method of raising funds through online communities. It works by leveraging social networks to tap into the wisdom and support of crowds. Three key elements for success are setting attainable goals, running full online and offline campaigns, and maintaining transparency by updating backers. The Mashroo3 project aims to connect entrepreneurs, artists and social causes with supporters through its online platform. It will allow projects to publish pages, fundraise, and share updates. The business model operates through an escrow system where funds are co-mingled until projects reach their targets. Outreach will occur across social media, mobile apps, and events to engage wider audiences.

1. i give,
therefore i exist
(*) Noun [ mash-rou-’‫ع‬ ] - an individual or collaborative
enterprise planned and designed to achieve a goal
mashroo3 is a project of e3lam group – Private & Confidential

2. OVERVIEW
what is crowd funding?
how does it work?
what are its benefits?
what makes it work?
CONFIDENTIAL
e3lam group – Private & Confidential

3. Traditional Marketplace
Traditional marketplace economics
have prevailed for millennia.
Traditional Auctioning
The web gave suppliers more
power by leveraging the e-crowd
Crowd Funding is an alternative method of raising funds or
financing for a business, project or idea through the masses
Before
Traditional Financing
However, investing and access to
financing still excludes small players
Collective Buying Power
Now though, crowds are able to
collectively buy pre-arranged
discounted products (many-to-1)
Collective Lending Power
Crowds can also decide to lend
how much to which micro
projects (many-to-many)
Collective Fund Raising
Furthermore, crowds are now able
to fund or invest in projects, events
or causes (many-to-many)
After
CONFIDENTIAL
e3lam group – Private & Confidential

4. Additional Supporters
Private Equity
Investors & Lenders
Friends of Family
Friends of Friends
how does it work?
Extended Supporters
Core Supporters
Extended
Friends
Extended
Family
Venture Capital
Close
Friends
Angel
Investors
Project
Team
+
Idea
Close
Family
By leveraging the power of social networks, Crowd Funding taps
into the wisdom and decision-making power of the crowd
CONFIDENTIAL
e3lam group – Private & Confidential

5. what are its benefits?
Crowd funding works better when there’s a real story to tell – a
personal challenge, a passionate vision or actual social impact
Get free help
or support
Identify your first
brand ambassadors
Get FREE
viral marketing
Call for action
and reaction
Crowd Funding works
best for ideas that
people can relate to
Raise social
awareness
Build up a
strong fan and
support base
Generate social
buzz
Get free feedback
from future
customers
Publicize early
signs of success
Start the process of
loyalty inception
CONFIDENTIAL
e3lam group – Private & Confidential

6. what makes it work?
Crowd funding has five pillars of success that make all the
difference between success or failure of a fundraising campaign
CONFIDENTIAL
Driver Impact
Crowdfunding platforms condition releasing
donations to the funding target being met
Setting
Attainable Goals
This encourages entrepreneurs to remain
realistic and backers to escalate support
Running a
Full Campaign
A funding page is linked to a larger on- and
offline awareness and fundraising campaigns
This ensures that project owners are doing
their best to rally people around their cause
Offering
Staggered Rewards
Rewards are offered in a staggered manner
to reward differing levels of funding/support
This gives donors a reason to bump up their
funding commitment a bit more each time
Maintaining
Transparency
Fundraisers keep their backers engaged by
updating them at each campaign milestone
Transparency through frequent updates
gives fundraisers credibility in the long term
Keeping
the Promise
Fundraisers have a moral obligation vis-à-vis
their backers to deliver on their promise
Successful “finishers” will be able to again
tap the market in the future successfully
e3lam group – Private & Confidential

7. THE MASHROO3 PROJECT
what is the mashroo3 project?
what is the mashroo3 shop?
how is a new mashroo3 published?
what is the a mashroo3’s lifecycle?
CONFIDENTIAL
e3lam group – Private & Confidential

8. The Mashroo3 Project aims at connecting micropreneurs, artists
& social/community champions to networks of supporters
what is the mashroo3 project?
Community
Champions
People with a
good causeSocialpreneurs
MicropreneursArtists
MASHROO3
People who are
seeking to place small
bets on potentially
great ideas
People who feel the
need to be part of
something meaningful
People who want to be
recognized and seen as
backers of great ideas
CONFIDENTIAL
e3lam group – Private & Confidential

9. The mashroo3 shop is a virtual space to publish a mashroo3,
broadcast key messages and allow backers to pledge funds
what is the mashroo3 shop?
Engage donors and keep them
updated to ensure increased
momentum that could lead to
a successful campaign
Deliver supporting
material in multimedia
format (photos, videos,
soundbites, etc.)
Showcase the details of
idea, cause, project or
mission along with any
specifics related to the
action plan
High level
objectives
Specific
Actions
Measurable
KPIs
Create a new project
page (the ‘mashroo3’)
and set the fundraising
target for your potential
backers and supporters
CONFIDENTIAL
e3lam group – Private & Confidential

10. New Projects will go through a screening process before they are
published for the world to see and support them
how is a new mashroo3 published?
• Refine and
strengthen idea
• Finalize pitch
ideas
projects
The masrhoo3
page creation
dreams
thoughts
tests
Idea Collection
• Review
• Screen
Support from the
Mashroo3.me team to
improve presentation
• Publish
• Campaign
Ideas are published for
the world to see/judge
and for the audience to
review and select ideas
they’d like to back and/
or pledge money for
Rejected ideas
Ideas put on hold /
more info required
Background-
check each
mashroo3
team
CONFIDENTIAL
e3lam group – Private & Confidential

11. A mashroo3 is first published on the platform and succeeds by
reaching its funding target – then continues on beyond…
what is the lifecycle of a mashroo3?
(*) A new mashroo3 will be approved based on the stage-gate process outlined in previous slide
 Build on past successes
and achievements to set a
new fundraising
target for a new
milestone/project
 Share your success with
your backer (photos,
videos, newsletters, etc.)
on your mashroo3 page,
and on- and off-line
 If you reach your funding
target, collect your funds and
complete your work
milestone. You need to keep
your promise if you want to
come back to this marketplace
– and the crowd will rate you!
 Create your mashroo3
page on the platform
 Create/upload all relevant
material to get it approved*
 Share your mashroo3
across social networks
 Reach your supporters
throughout various e-
channels/e-campaigns
 Break your big target
into milestones
 Prepare on- and
off-line and show
early progress
CONFIDENTIAL
Define
Your Next /
New Goals
Publish
Your
Project
Mobilize
Your
Backers
Reach Your
Fundraising
Target
Materialize
Your Project
Promise
Publish
Your
Success
Story
The
Crowdfunding
Cycle
1
2
3
4
5
6
e3lam group – Private & Confidential

12. BUSINESS MODEL
the payment model
the outreach of the platform
about mashroo3.me
CONFIDENTIAL
e3lam group – Private & Confidential

13. Funds seemingly travelling between donors’ e-wallets and
project pots are in reality all co-mingled till the final transaction
the payment model
CONFIDENTIAL
e3lam group – Private & Confidential
Donors fill up their e-
wallets with money
using the available
payment channels
mashroo3y
When donors decide
to fund a project,
they send money
from their e-wallets
into the project pot
When donations are
finalized, a confirmation
notice is sent to the
donors by the platform
the
mashroo3
cycle
Donors monitor the
project progress,
support it and get
notified of new
fundraising rounds
E-wallet Top-up Funds Pledging Payment Confirmation Monitor & Support
Donors fill their e-wallets using
available payment channels by
crediting a mashroo3 escrow account
mashroo3
escrow account
Debit e-wallet / .
. Credit project pot
Donations made are treated as
accounting entries, but no
actual money movement occurs
Debit donation amount (minus fees) /
. Credit project bank account
Only when a funding round is successfully
completed that funds move from mashroo3’s
escrow account to the project bank account
WebsiteworkflowActualworkflow

14. White Label Plug-in
Multi-lingual Platform
mashroo3 will be a multi-lingual platform connecting to various
on- and off-line channels, with white-labeling capabilities
the outreach of the platform
CONFIDENTIAL
mashroo3y
e3lam group – Private & Confidential
A mobile app will allow faster
updates delivery while
allowing easier contributions
from donors
Regular e-mail newsletters
keep the supporter-base
updated when not actively
following the campaign
The platform will offer access
to Twitter in order to keep
supporters updated and
recruit new followers
The ability to connect to
Facebook pages, profiles,
Share updates /news /stories
will enable fundraisers to cast
their net wide
Links to share news bits and
updates with LinkedIn
communities will further
increase a project’s outreach
Similar links with Google+ will
allow a broader and more
complete coverage across
many groups & communities
Awareness campaigns are an
essential element of any
fundraising effort
Events (fundraisers, gala
dinners, auctions, product
demos, etc.) support online
campaigns and generate buzz
Newspaper/magazine
interviews and national and
satellite TV appearances
advertise the idea wider
Regular blogs and online
posts keep supporters
updated when not actively
following the campaign

15. Technology
Partner
Project
Owners /
Fundraisers
Strategic
Partners
e3lam group
Sponsors /
Followers /
Donors
mashroo3.me joins a team of entrepreneurs + strategic partners
working to deliver the region’s first Arabic fundraising platform
about mashroo3.me
CONFIDENTIAL
e3lam group – Private & Confidential
- Banking partner
- Strategic alliances
- Institutional supporters
- CSR Programs

16. Next Steps
 Build mashrou3 platform (MVP* in progress)
 Secure strategic partners
 Start marketing campaign to raise awareness
– Draw attention of fund raisers
– Mobilize supporters and donors
(*) MVP Minimum Value Proposition