This document discusses crowdfunding as a way for startups and early growth companies to obtain funding. It introduces BelieversFund, a platform that allows projects to get collectively sourced funding by presenting their ideas and promoting them to gain pledges. If funding targets are met within set time periods, the project owners receive the collected funds. BelieversFund focuses on mobile, web and gaming projects and provides funding amounts between 5,000-100,000 Euros over 1-4 months. The platform offers attractive pre-order terms to help projects get funded and allows believers to get exclusive deals and earn sales commissions.

1. Crowdfund your business
Crowdfunding Innovation

2. Content
 Business drivers
 Mission statement
 Crowdfunding
 The concept
 Market-focus
 Marketing Strategy
 Pricing
 Platform

3. Drivers and Mission

4. Business drivers
 Only 1% of applications for financial funding by new businesses and
projects get funded by angel and venture funds.
main reasons for unsuccessful applications:
 Lack of proof of concept and/or established customers
 Poor business plan
 No / Limited experienced management team
 36% drop in global VC funding between 2009 and 2008 (Source Dow
Jones VenturesSource)
 $29,6 billion in 2009
 $46,5 billion in 2008
 Changing pattern
 Support existing portfolio
 Fewer, larger deals
 Less risk, closer to profitability
 Increased syndication

5. Mission statement
BelieversFund wants to provide
collectively sourced funding and
sales support towards start-ups and
early growth companies in the
mobile, web and gaming industry.

6. Crowdfunding

7. The Crowdfunding-principle
 Crowdfunding = the collective cooperation, attention and
trust by people who network and pool their money together,
usually via the Internet, in order to support efforts initiated by
other people or organizations
 Investors analyse, challenge and fund a project, business,
…by pledging pre-orders, debt finance or equity finance.
 Project owners present the project and promote it. They get
the collected funds from only if the target amount is
reached within the defined time period.
 Financial partners get access to pre-screened projects that
can apply for funding.

8. Crowdfunding in the financing cycle
Crowdfunding is an additional financing method for businesses.
It allows a quick feasibility-check of the project,
prior to application for additional funding with structural partners

9. The Concept

10. The Concept
GET FUNDED
By offering attractive pre-order terms
Terms are defined per milestone
Only if milestone-target is reached
GET GREAT DEALS
By pledging pre-orders
Per milestone
Only if milestone-target is reached
GET SALES
70% of all sales
on BelieversFund
GET COMMISSION
15% of sales
on BelieversFund
for supported projects
1 to 4 months – 5K€ to 100K€

11. The road to funding
Project owner request:
Definition target budget
Definition funding period
Definition milestones
Defenition pre-order conditions per milestone
BelieversFund:
Screening of relevance, realism, commitment
Project owner:
Provides compelling publishing content
Project owner’s network
Believers’ network
BelieversFund’s
• Online network
• Database
• Community Managers

12. Value Proposition
Funding with
development
Cherry-pick projects Proof of concept
Keep 100% of IPR’s Diversify portfolio per
milestone
Confirm commercial
skills of management
Diversify terms per
milestone
Get exclusive deals Invest after first funds
made available
Establish dedicated
customer base
Earn sales commission
Increase sales Be the first to discover
Leverage online brand
awareness
Improve ypur online
reputation

13. Market-focus

14. Market focus - Products
350.000+ apps for all platforms
FC revenu 2010: $6,8 Bn
CAGR : 35% till 2014
Social / Casual / Mobile / Skill games
FC revenu 2010: $5 Bn
CAGR : 15% till 2014
CRM / Collaboration / Office Suites
FC revenu 2010: $10 Bn
CAGR : 17% till 2014
Niche portals and networks
E-commerce / M-commerce
Online business concepts

15. Market focus - Regions

16. Marketing Strategy

17. Marketing the eco-system
Developer platforms
Collaborative platforms
Professional networks
Mobile marketing agencies
Investment portals, brokers
Digital natives
18 to 40 years old
Always connected
Innovators, technology geeks
Gamers
Incubators
Technology angels
Seed funds, venture funds
BelieversFund Community
Managers
BelieversFund Community
Managers
Database Marketing
Social Media
Referral Agreements

18. Spreading the word
 Social Media
 Project Owners leverage the power of different social media
channels to create visibility for their funding project. Friends on
Facebook, followers on Twitter, readers of blogs, connections of
niche social networks
 Believers create a maximum of buzz to help realizing the
funding, and get the deal.
 Database marketing activating believers and project owners
 Community Managers
 Employed by BelieversFund
 Virtual teams per region
 Assigned to projects
 Use social media to help projects get successfully funded
 Partner and referral agreements with financial partners,
incubators, research institutes, …to create visibility for project
owners

19. Pricing

20. Pricing and terms
 Campaign deposit
 49€/ $69 to get a project published
 100% refund when reaching milestone
successfully funded
 Success fee
 8% on collected funds for successfully
funded projects
 Sales revenue-split
 70% of sales revenue for project on
BelieversFund to project owner
 15% to believers, 15% to BelieversFund
 Non-exclusive sales agreement

21. Platform

22. Platform preview
 Compelling and complete project presentation
 Easy tracking of progress and funding
 Easy interaction with community through Facebookj/Twitter Connect
 Wiki content share with major networks (FB, Twitter, MySpace)

23. Contact
Pascal De Keyser – Managing Partner
Ajuinlei 1 – B-9000 Gent
T: + 32 9 269 52 47 M: + 32 494 500 404
info@believersfund.com
http://www.believersfund.com
http://be.linkedin.com/in/pascaldekeyser
http://twitter.com/pascaldekeyser
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