M2 Research is a market research company that analyzes emerging trends like gamification. The presentation discusses M2 Research's analysis of the gamification market, including industry surveys of vendors and clients. It notes that most current gamification projects are focused on marketing, but that engagement must be built into product development to be truly effective. The presentation concludes by acknowledging both the opportunities and risks associated with gamification as an emerging market.

1. Gamification - LEVEL 1Presented at Gamification Summit by Wanda Meloni, January 20, 2011M2 Research

2. M2 Research OverviewCompany Overview M2 Research Covers: Content Creation

3. Games and Entertainment

4. User/Consumer Segmentation: Profiles and Demographics

5. Emerging Trends: Mobile, Microtransactions, Cloud

6. Technology: Platforms, Tools, Production PipelinesOur Analysis Includes : Market Reports, Newsletters, and Briefs

7. Industry Surveys

8. Customized Market Profiles and Analysis

9. Assist Clients with Marketing, Competitive and Growth Strategies M2’sView of MarketsIndustrialConsumer

10. Consumer Engagement and LoyaltyCustomize products, collect points, spend on more productsSource: M2 Research

11. Gamification TodayDevhubHuffington PostEpicWinMint.comNissan LeafMaxMara

12. Gamification Survey – Level 1Survey FindingsSource: M2 Research

13. M2 Industry Study -VendorsBadgevilleBig Door MediaBunchballCynergyGamifySpectrumDNAReputelyLeapfrog BuildersiActionableSCVNGRManumatix

14. Gamification FeaturesWhat are your clients currently asking for with game mechanics?Source: M2 Research

15. Gamification Adoption CycleWhat is the current breakdown of your clients on the gamification adoption curve?Source: M2 Research

16. Gamification IndustriesHow does your client base currently break down by industry?Source: M2 Research