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Goodbuzz Agency Overview + Differentiation
This document provides an agency overview for Goodbuzz Inc., an integrated creative agency based in Toronto. It outlines the company's view of the fast-changing marketing landscape and emphasis on transforming brands through integrated experiences. Goodbuzz believes that rapid change requires constant transformation, that consumers are the most powerful media, and that people's identities extend beyond just being consumers. The agency aims to collaborate across disciplines to develop immersive experiences that drive business growth for clients.
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- 1. AGENCY OVERVIEW Version: 1.2 By:GOODBUZZ INC. 18 King St. E., Toronto, ON M5C 1C4 ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL
- 2. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL OUR VIEW OF THE WORLD EVERYTHING CHANGES We live in a fast-‐moving, hypertransparent and digiQzed age. On all levels. Some may feel threatened by this trend, but we see it as an excellent opportunity for brands to differenQate themselves. Design and usability are two highly effecQve ways for brands to build an advantage over the compeQQon. However, this implies that the spaces where brands and people connect (adverQsing, websites, apps, social media…), as well as the brand idenQQes and strategies underlying these connecQons, must be constructed in new ways.
- 3. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL OUR VIEW OF THE WORLD There are no real boundaries between digital markeQng, design, content, adverQsing, retail design and other disciplines. The disQncQons are arQficial. In fact, for the consumer, almost every moment in their day-‐to-‐day life involves an interacQon with a brand, and all are equally important. Every touch point must be carefully created to provide a rich and consistent experience. Goodbuzz creates experiences using an integrated approach, transforming them into growth drivers for our clients. Sure, Goodbuzz has a mulQdisciplinary creaQve team. But that isn’t enough. We culQvate radical collaboraQon by conQnually tearing down the barriers that creep up between disciplines. Guided by a core group of strategists, we develop transformaQve consumer experiences that go beyond what silo-‐imprisoned thinking can deliver. While many agencies talk about it, we’ve been walking the walk for almost two decades.
- 4. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL OUR VIEW OF THE WORLD In this era of constant and rapid change, our mission is to transform brands by conQnuously taking incremental steps in the right direcQon and making big pivotal leaps when the Qming is right. If you look closely at our work, you will see that we do more than pay lip service to transformaQon. It is what we do. We believe that all organizaQons, ours included, must provoke change, or at least embrace it. Although it’s easier said than done, we have a robust track record that demonstrates our approach works.
- 5. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL THREE FUNDEMENTAL BELIEFS Three fundamental beliefs lay the foundaQon for our thinking Belief No.1 TRANSFORMATION OR EXTINCTION Rapid change is the key defining reality of our era. Companies either drive it, adapt to it, or succumb to it. Goodbuzz embraces and provokes new ways of thinking and doing in order to help our clients navigate through rapidly changing compeQQve environments. To help brands, we create transformaQve experiences rooted in business strategy.
- 6. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL THREE FUNDEMENTAL BELIEFS Belief No.2 THE CONSUMER IS THE MEDIUM PosiQve endorsement from other consumers is the most powerful media available to brands. This is especially true in today’s content-‐ saturated world. Audiences are no longer swayed by messaging; it takes coherent, immersive experiences that create conversaQonal capital. Brands must earn consumer aaenQon by providing value in the form of entertainment, informaQon, and uQlity.
- 7. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL THREE FUNDEMENTAL BELIEFS Belief No.3 CONSUMERS AREN’T JUST CONSUMERS More and more, markeQng and communicaQons must widen their horizons and embrace the fact that, for brands, speaking to “consumers” is just not enough. Yes, we all are consumers and most of us accept this reality. But a more meaningful way of engaging people is to recognize that they are also, if not primarily, humans, fans, users, visitors, or guests (depending on the context). Our ability to develop rich experiences is rooted in this understanding.
- 8. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL HOW WE ARE DIFFERENT When it comes to execuQng great strategy and creaQve work across many disciplines, Goodbuzz is supported by in-‐house specialized partners in the fields of digital technology, audiovisual producQon, experience design, and experienQal producQon. With their support, we move from concept to reality. Goodbuzz is a digital collecQve -‐ pioneers of the modern adverQsing paradigm -‐ part adverQsing, part PR, and part emerging technology. We are a group of enQQes that share and are moQvated by a common interest, paradigm and belief. Our focus has always been the work, the people who create it, and the people we create it for.
- 9. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL HOW WE ARE DIFFERENT We are a community of arQsts, strategists and technologists, bound together in a quest to engage and inspire consumers. Our goal is to prototype the future -‐ linking the digital and physical worlds by developing 'branded uQlity' and moving away from interrupQve 'push' models towards more meaningful ways of connecQng. UlQmately, we're less about crahing moments and more about crahing movements. As we’ve repeatedly proven, Goodbuzz inject new life into any brand by creaQng parQcipatory trans-‐media (i.e. media agnosQc) brand experiences that enQce consumers to play, create, and share.
- 10. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL OUR SERVICE OFFERINGS
- 11. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL EXPERIENCE Goodbuzz have worked across a broad spectrum of sectors and industries and some of our past clients include:
- 12. ALL RIGHTS RESERVED © 2015 GOODBUZZ INC. | PROPRIETARY AND CONFIDENTIAL EXPERIENCE NEXT STEPS We welcome the opportunity to discuss your needs, Qmelines and budget. Please share any/all quesQons with Goodbuzz President, Andrew B. Giles at andrew.giles@goodbuzz.ca or via telephone at 416-‐726-‐6139 (or Toll-‐free in Canada at 800-‐558-‐8131).