The technology empowered consumers, the pace of technology adoption, and new consumers such as Gen Y & Z that nobody seem to understand in their journeys or flight paths. To me these 3 are one of the same.

1. The real disruptive challenges
marketing is facing
I disagree in part with this article:
http://www.marketingcharts.com/traditional/how-
is-marketings-role-expanding-and-what-disruptive-
forces-is-it-facing-60339/
Specifically i believe the major threats/challenges
are:
- The technology empowered consumers, the pace
of technology adoption, and new consumers such as
Gen Y & Z that nobody seem to understand in their
journeys or flight paths. To me these 3 are one of
the same.

2. - Ability to orchestrate touch points to best (or at
least better than your next competitor) serve your
customers according to their preferences.
- More agile, nimble incumbents who embrace
technology and actionable marketing insights to
better reach, engage, and convert prospects int
customers, whilst retaining them.
All the other threats or challenges depicted in the
article are either old, or irrelevant or actually
opportunities. To be considered challenges only of
companies do not embrace them as opportunities
and stand still… aka missed opportunities that
someone else will take advantage of.
And there is also a lot of fear of missing out, as
much as fear of being a pioneer and go wrong.
Main
Topic:
Marketing.
Secondary
topics:
Technology.
Tag
words
for:
Marketing,
Marketing
Strategy,
Insurance,
Disruptive
Technologies
Date:
Nov
6th
2015
Number
of
cumulated
views:
314
Number
of
cumulated
Likes:
12