3. generation of multiple forecasts of future
conditions followed by an analysis of how to
respond effectively to each of those conditions
It creates alternate possible views of the
future around which different decisions are
optimized
Back up plan
4. Hassan Ali Salman
(Chaiman)
Peter Hall Talal Al Asaad
( CEO
Manufacturing and
(CEO contracting) Trading)
Akor Anas Abbas Jamal
Jasbir Singh Abbas Al Mujani
(GM ( GM Trading)
(GM Contracting) ( Financial & IT)
Manufacturing)
5. Corporate level :
a plan that indicates in which industries and national
markets an organization intends to compete.
Business level:
strategy is a plan that indicates how a division intends
to compete against its rivals in an industry.
Functional level:
is a plan of action that managers of individual
functions can follow to improve the ability of each
function to performs its task-specific activities in ways
to add value receive
6. Low cost strategy
driving the organization’s costs down below the
costs of its rivals
Eg: nokia
Differentiation Strategy
distinguishing an organization’s product from the
products of competitors on dimensions
Eg: samsung
7. Focus low-cost strategy
is serving only one segment of the overall market
and trying to be the lowest-cost organization
serving that segment
Eg: vodafone
Focus differentiation strategy
serving only one segment of the overall market
and trying to be most differentiated organization
serving that segment
Eg: apple iphone
8. expanding a company’s operations either
backward into an industry that produces input
for its product or forward into an industry that
uses, distributes or sells its products.
Diversification
is expanding a company business operations
into a new industry in order to produce new
kinds of valuable goods or services.
