SlideShare a Scribd company logo
Mobile - Marketing -
Media
Model Case : Bank
Banques
Context: Enhance a new commercial offer
Format: Interstitial
Site: Les Echos
Specificities: 100% SOV
Redirection: Click to site
REsults: Banner > 1%
Interstitial > 12%
Context: Promotion of the new Societe Generale’s
application
Format: Interstitial & Banner
Sites: TomsHardware, TomsGuide, Closer, News
Rep, Gizmodo, Brief Me
Specificities: 75% SOV
Redirection: Click to store
Results: Banner > 1%
Interstitial > 11%
Mbrand3 - Model Case - Bank [English version]

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Mbrand3 - Model Case - Bank [English version]

  • 1. Mobile - Marketing - Media Model Case : Bank
  • 3. Context: Enhance a new commercial offer Format: Interstitial Site: Les Echos Specificities: 100% SOV Redirection: Click to site REsults: Banner > 1% Interstitial > 12%
  • 4.
  • 5. Context: Promotion of the new Societe Generale’s application Format: Interstitial & Banner Sites: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief Me Specificities: 75% SOV Redirection: Click to store Results: Banner > 1% Interstitial > 11%