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Mbrand3 - Model Case - Bank [English version]

The document discusses a mobile marketing media model case for banks, focusing on a new commercial offer using interstitial formats. It highlights the promotional efforts for Société Générale's application across various sites, showing significantly higher click-through rates for interstitial ads compared to banners. The results indicate a 12% rate for interstitials and over 11% for another promotion, in contrast to less than 1% for banner ads.

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Mobile - Marketing - Media Model Case : Bank
Banques
Context: Enhance a new commercial offer Format: Interstitial Site: Les Echos Specificities: 100% SOV Redirection: Click to site REsults: Banner > 1% Interstitial > 12%
Context: Promotion of the new Societe Generale’s application Format: Interstitial & Banner Sites: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief Me Specificities: 75% SOV Redirection: Click to store Results: Banner > 1% Interstitial > 11%
Mbrand3 - Model Case - Bank [English version]

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Mbrand3 - Model Case - Bank [English version]

  • 1.
    Mobile - Marketing- Media Model Case : Bank
  • 2.
  • 3.
    Context: Enhance anew commercial offer Format: Interstitial Site: Les Echos Specificities: 100% SOV Redirection: Click to site REsults: Banner > 1% Interstitial > 12%
  • 5.
    Context: Promotion ofthe new Societe Generale’s application Format: Interstitial & Banner Sites: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief Me Specificities: 75% SOV Redirection: Click to store Results: Banner > 1% Interstitial > 11%