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Since the inception of the internet the world has become more and more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media has or is about to impact your world. From customer service, to sales, to marketing and hiring, Social Media’s effect can be felt in almost every department of most companies.
We wanted to better understand how the business community of the Golden Horseshoe in Ontario have been affected by Social Media.
The following pages is a summary of conversations and interviews we’ve had from January to March 2012 with close to 100 business owners and senior managers about how Social Media has or has not impacted them.
This is by no means a scientific study, rather it’s a collection of candid conversations and keen insights into the real world of Social Media for business.