The lean startup part three

1. The Lean Startup: Part
Three - Accelerate
Ericksson González Reyes

2. Batch
The first concept that we find in this chapter is the “single-piece flow”. This
consist that, for example, if we have 100 products to make, it will be easier,
faster and more productive (in some cases) if we do a full product per timer
instead of making one process of all the products, the another, and another,
until we finish the product. The reason is because we have small-batch approaches
and have a lot of benefits, for example, if our product have some fail in the last
part of its development, at the large-batch approach, we won’t find this until
almost all the products were done, but in the small-batch approaches, we can
figure out this almost immediately.

3. Batch

4. GROW
The engine of growth is the mechanism that startups use to achieve
sustainable growth. The word sustainable is to exclude all onetime
activities that generate a surge of customers but have no long-term
impact, such as a single advertisement or a publicity stunt that might
be used to jump-start growth but could not sustain that growth for the
long term. Sustainable growth is characterized by one simple rule:
New customers come from the actions of past customers.

5. THE THREE ENGINES OF GROWTH
Engines of growth are designed to give startups a relatively small set of metrics on
which to focus their energies.
The Sticky Engine of Growth: if the rate of new customer acquisition exceeds the
churn rate, the product will grow.
The Viral Engine of Growth: The viral coeficient measures how many new
customers will use a product as a consequence of each new customer who signs
up.
The Paid Engine of Growth: Each customer pays a certain amount of money for
the product over his or her “lifetime” as a customer. Once variable costs are
deducted, this usually is called the customer lifetime value

6. Adapt
You need to build an adaptive organization by investing in the right amount of
process to keep teams nimble as they grow. So you can go as fast as you can
with your workers and always adapt your business to the changes that happen
to the market through the time and the clients.

7. INNOVATE
Conventional wisdom holds that when companies become larger,
they inevitably lose the capacity for innovation, creativity, and growth.
As startups grow, entrepreneurs can build organizations that learn
how to balance the needs of existing customers with the challenges
of finding new customers to serve, managing existing lines of
business, and exploring new business models—all at the same time.
And, if they are willing to change their management philosophy.