Presentation about services of The Istanbul Consulting Company offering consultancy services in Turkey

1. Your business development partner in Turkey!
10 /09 / 2010

2. The Istanbul Consulting Company (ICC)
• It has been established in January 2011 by Mr.
Turgut Ziyal and Mr. Guldenir Kurtar
• ICC has first hand knowledge about how business is
done in Turkey
• ICC offers consulting services mainly to foreign
companies who plan to enter in Turkish market
• ICC also offers consulting services for
establishment of joint ventures, private equity
partnerships and long term financial partnerships
between Turkish companies and foreign companies

3. Founding Partners
TURGUT ZIYAL GULDENIR KURTAR
Education Education
• Earned Bachelor's Degree in 1977 from Bosphorus University, • Earned Bachelor's Degree in Political Sciences in 1984 from
Istanbul Turkey Ankara University, Turkey
• Earned MBA from Bosphorus University in 1978 • Earned ITP Certificate from Harvard University Law School
in 1991, USA
• Earned Certification from Harvard Business School
Executive Program in 1997
Career Highlights Career Highlights
• YILDIZ HOLDING (2006 - 2010) • OYAK GROUP (2001 - 2010)
– Chief Operating Officer, Sugar Confectionery (2009 - 2010) – Managing Director, OYPA A/S (2007 - 2010)
– Managing Director, Baycan A/S (2006 - 2009) – Chief Financial Comptroller Oyak Group (2002 - 2007)
– Board Member, Horizon A.S., Etkin A.S., Pasifik A.S. – Deputy General Manager, Sumerbank (2001 - 2002)
• PERFETTI VAN MELLE (1990 - 2006) • CPA and Consultant (1999 - 2001)
– Managing Director and Vice-Chairman, PVM Turkey (1997- – International Tax Structuring Consultant, GK YMM (2000 -
2006) 2001)
– Commercial Director, PVM Turkey (1993-1997) – Partner, Delloitte & Touche (1999 - 2000)
– Sales Manager, PVM Turkey (1990-1993) • KOC GROUP
• ECZACIBASI-TAMBRANDS SANIPAK A/S (1988 - 1990) – Deputy General Manager, Kocfinans (Consumer
• ETI BISCUITS (1986 - 1988) Finance) (1995 - 1999)
• MIS DAIRIES (1984 - 1986) – Assistant Vice President, Finance, Koc Holding (1989 - 1995)
• SINANGIL WHEAT FLOUR MILLS (1982 - 1984) • MINISTRY OF FINANCE, Senior Authorised Tax Expert (1985 -
1989)
• ECZACIBASI DASA CONSTRUCTION MATERIALS (1980 -1982)
• BEKO HOUSE APPLIANCES (1978-1978)

4. Our Strenghts
• Extensive experience as senior executives in major
companies in Turkey
• Vast knowledge about Turkish business environment
• Experience about mergers and acquisitions
• Experience in foreign companies and joint ventures
• Knowledge about managing manufacturing companies
• Knowledge about Turkish financial and taxation systems
• Strong network ties with Turkish business and banking
community

5. Our Services
• Finding partners in Turkey
• Coaching in JV negotiations
• M&A Deals
• Legal Foundation of Companies
• Consulting services for obtaining government incentives
• Tax structuring and financial advise
• Certified Public Accounting services
• Finding manufacturing sites for investments
• Legal advise
• Monitoring your distributors and the performance of your products in
Turkey
• Recruitment of executive personnel
• Market Assessment Analysis
• Consulting services in establishing sales and distribution networks
• Change Management Consultancy

6. Our Capabilities
• Deep analysis of an industry and preparation of
assessment reports about market
metrics, competition, way-to-market
structure, pricing tools, distribution structures
• Finding right partners for joint
venturing, supporting along the joint venture
negiotiation process
• Offering legal and taxation consulting services
• Executive search and recruitment services
• Additional consulting services from business
partners

7. Clientele
• Leaf Company, The Nederlands
• Mars Company Turkey Office, Istanbul
• Lotte Confectionery, Korea
• Kraft Foods Turkey, Istanbul
• Herry Women’s Readywear, Istanbul
• Tayaş Gida A/S, Gebze Turkey
• Ari Gida Sanayi Ltd. Istanbul
• Mikael Company Ltd. Malatya Turkey
• Arkasya Group, Istanbul
• Leonardini Toys, Istanbul

8. Turkey
• Official Name of Country: Republic of Turkey
• Capital City : Ankara
• Government: Parliamentary Democracy
• Population: 73 million (2009)
• Labor Force (Population): 24.7 million (2009)
• Median Age: 28.8 (2009)
• Official Language: Turkish
• President: Abdullah Gul
• Prime Minister: Recep Tayyip Erdogan
• Area: 783,562.38 km²
• Coordinates: 35° 55' North, 32° 50' East
• Time Zone: GMT +2
• Neighboring Countries :
Bulgaria, Greece, Syria, Iraq, Iran, Azerbaijan, Armenia, Georgia
• Major Cities (Population) : Istanbul (12.6 mill.), Ankara (4.5 mill.), Izmir (3.8
mill.), Bursa (2.5 mill.), Adana (2 mill.)

9. Thank You!
CONTACT:
turgut.ziyal@theistanbulconsulting.com
guldenir.kurtar@theistanbulconsulting.com
www.theistanbulconsulting.com
Nisantasi, Sezai Selek St. 20/2
Istanbul Turkey
Ph: +90.212.202 7434 Fax: +90.212.202 7433 Mobile: +90.532.264 8911