Eugene Yang, CEO of Actigage, emphasizes the role of IoT in enhancing event management through digital solutions and analytics. He highlights advancements in mobile app engagement for events, the importance of connectivity, and how IoT devices can track various data to improve attendee experiences. The document outlines smart solutions such as ebadges for event check-ins, personalized content, and crowd management analytics to optimize interactions and engagement at events.

2. Eugene Yang
CEO
Developing and producing digital
solutions since 2006.
Started Actigage to look into the
interaction, engagement and analytics
for events.

3. What is the Internet of Things (IoT)?

4. Connecting
Physical Objects
To Collect or
Exchange Data

5. At the heart of IoT
Sensors Connectivity People & Processes

6. SENSORS
Giving the world
a digital nervous
system.
Harbor Research - http://harborresearch.com/are-you-prepared-for-big-changes-in-the-way-we-will-learn-work-and-innovate/

7. CONNECTIVITY
Digitise the
results and
placed on
networks.
Harbor Research - http://harborresearch.com/are-you-prepared-for-big-changes-in-the-way-we-will-learn-work-and-innovate/

8. PEOPLE &
PROCESSES
Integrate data to
perform tasks,
management
systems or
automation.
Harbor Research - http://harborresearch.com/are-you-prepared-for-big-changes-in-the-way-we-will-learn-work-and-innovate/

9. Creating IoT Devices...

10. Some IoT uses

11. Babolat Tennis Racquet
Integrated sensors in tennis racquet
Information synced through Bluetooth / USB
to an app
Shows detailed information:
• Number of strokes
• Spin level
• Ball impact
• Power
• Consistency
• Etc...

12. Beddit
Sensor placed on your bed.
Tracks your sleep, heart rate, snoring and
movements.
Feeds these information to an app
• Sleep analysis
• Personalized coaching tips

13. iHealth BP5
Measure and track heart rate, pulse wave and
systolic/ diastolic numbers
Connects to mobile device to provide you with
charts and analysis of your measurements
Shares the results with family and doctor

14. What About Events?

15. In the late 90s to early 2000s, mobile ownership was ~ 28%*.
Mobile engagement was unheard of.
<5 years ago, mobile apps started to become a common feature
at events.
Organisers were saying “I need a mobile app for my event.”
*Ownership and Usage Patterns of Cell Phones: 2000-2005 - https://www.amstat.org/sections/srms/proceedings/y2005/Files/JSM2005-000345.pdf
1 - 2 years ago, mobile apps became a hygenie factor at events.
But nothing much has changed in the last 5 years.
Gap between mobile & physical engagement.

16. The Analytics Gap

17. Attendee / Session Check-in

18. Location Aware Notifications

19. Gamification

20. Venue Heatmap

21. Cashless Payments

22. Introducing
The eBadge

23. Event Badging

24. eDisplay
• Paperless
• Configurable Layout
• Easily Updatable Content
• Reusable

25. Branded eBadges
Customisable branding on the
eBadge to allow for reusability
across events.

26. Connectivity
Event “Big
Data”

27. Coverage
100%
80%
45%
Typical App Reach eBadge Reach
100%
N.A
Attendees at the event
Attendees downloading the app
100%Attendees with Bluetooth / Location on

28. Mobile App Companion

29. Interest Scanning
Scanned Items
Synced

30. Attendee Networking
View attendees
around you
Say “Hello” to
connect

31. Interactive Sessions
Targeted polls only sent to
attendees who have attended
session.
Q&A only accessible to attendees
within the session.

32. Exhibitor Interaction
Provide exhibitors with analytics
of traffic around the booth
Alert when a VIP delegate goes to
their booth
See nearby attendees with
preferred interests
Can be a premium offering

33. App Personalisation
Personalised
Content
Personalised
Re-marketing

34. Automated / Self Check-in
Sensors placed around
entrances can automatically
keep track of attendees within
session.
Tablets placed at entrance by
tapping ebadge on tablet.

35. Room Temperature
Temperature controlled based
on number of attendees in
the room.
Less People → higher temp
More people → lower temp

36. Event Analytics
Event “Big
Data”
Marketing
Online
Platforms
Event
Registration
IoT fills the missing gap of analytics during events:
• Popular areas of event venue
• Popular visit timings and average time spent
• Common routes taken
• Better crowd management
• Increase premium booth spaces
Aggregating other platform data into “Big Data”:
• Complete overview of a lead / customer /
exhibitor
• Implicit cross-selling to leads
• Know who your social influencers
• Etc...

37. Smart Nation Vision
eBadge going beyond the event
Data synced across multiple platforms.
eBadge collection upon arrival (visitors)
• Notification to check in hotel
eBadge cashless payments outside of
event venue:
• Public Transportation
• Food & Beverages
eBadge provides access to local
attractions venues

38. Q3 2016
Visit us at the Actigage booth
to find out more.