How to Harness the Power of the Internet for your Business


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This is the slideshow I use when giving education workshops. It's basic Internet Marketing 101 for small business owners.

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How to Harness the Power of the Internet for your Business

  1. 1. How To Harness The Power of The Internet For Your Business! Today, you will learn how to harness the True power of the internet... and turn it into TONS of paying customers! Proudly brought to you by: Adam Dukes
  2. 2. Introduction• Internet Marketing 101• Marketing online comes down to 2 things...
  3. 3. The Secret of Online Marketing Website Traffic + Website Conversion = Sales
  4. 4. How To Generate Traffic  Blog  SEO  PPC  Offline  Email
  5. 5. Keyword Research
  6. 6. What is Website Conversion? Average Website Conversion Rate: 3% 3 out of 100 visitors turns into a lead
  7. 7. How To Increase Conversions  Proper CTA  Mobile Optimized  Lead Capture Form  Pictures/Videos  Have a Blog  Search Engine Optimized
  8. 8. How Are You Staying in Touchwith Your Current Customers? Pony Express? Telephone? Email? None of the above...
  9. 9. Here is a Hint
  10. 10. Set up a Free 24/7Virtual Salesperson! What is an auto-responder? How will it help my sales? Is it expensive?
  11. 11. Database Setup & Management... What is a database? How do you build one? Managing or outsourcing?
  12. 12. Current Advertising Methods? Print Media Cable TV/Radio Billboards, etc...
  13. 13. What Is Your ROI? How are you tracking your advertising? Two Categories... Advertising that works Advertising that doesnt work How do you know?
  14. 14. Saving Money
  15. 15. Cut Your Ad BudgetAND Increase Profits! How to cut your ad budget and increase your profits at the same time
  16. 16. What if I Have a Website? Can I add an AR form to my existing site? Will it change the appearance, layout? Can I do it myself?
  17. 17. What if I Don’t Have a Website? Starting from scratch... You get what you pay for What to watch out for The perils of do it yourself
  18. 18. To be or not to be… Direct Response OR Billboard?
  19. 19. Email Campaigns… Content is king! The 3 things...again! Know, like & trust
  20. 20. Outsourcing or Not? The outsourcing formula What to watch out for Hire someone that IS a writer Subject line is crucial
  21. 21. JV’s with Fellow Business Owners… The structure of a true Joint Venture Win-Win-Win Benefits of partnership Attracting partners
  22. 22. Your Turn! Adam Dukes Social Sinergy 702-530-3881