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Speakers:    Hal Gregersen
             Professor of Innovation and Leadership
             INSEAD

             Todd Henneman
             Freelance Writer
             Workforce


Moderator:   Ed Frauenheim
             Senior Editor
             Workforce
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Speakers
• Ed Frauenheim, author 
  and senior editor, 
  Workforce
• Todd Henneman, writer 
  and author of 
  Workforce cover story 
  on Innovation
• Hal Gregersen, INSEAD 
  professor and co‐author 
  of The Innovator’s DNA
Agenda
•   The Context: Innovation’s Importance
•   The Innovator’s DNA 
•   Best Practices
•   Our Research on the Innovative Workforce
•   Q&A
Innovation Matters to CEOs


• #3 CEO Challenge in 2013
• #1 Challenge in 2012




Source: The Conference Board CEO Challenge® 2013
Innovation Matters Less 
                 to Workforce Leaders




Source: 2012 Workforce survey involving 1,018 respondents
But They Are Getting the Message




Source: 2012 Workforce survey involving 1,018 respondents
Innovation Anxiety
• 4 in 10 
  organizations see 
  themselves as 
  ineffective at 
  fostering innovation




 Source: 2012 Workforce survey involving 1,018 respondents
The
Innovator’s
DNA
Mastering the Five Skills of Disruptive Innovators




                      HAL GREGERSEN
                      INSEAD
                      The Business School for the World
                      Twitter: @halgregersen
five
discovery 
  skills
Start with

        Catalytic
  Questioning
Get to work with
       Observing
      Networking
    Experimenting
Deep
Observing
new idea
Networking
Profession or Education
            Organization function
                     Organization
                          Industry

Not like me                Gender
                               Age
                      Nationality
                   Political group
                  Religious group
           Socio‐economic group
Marc Benioff
Founder and CEO, Salesforce.com
Active
Experimenting
Try out 
new experiences
Take apart
products
processes
ideas
Mir Imran
Chairman & CEO, InCube Labs and InCube Ventures
Test ideas

rapid pilots
rapid prototypes
Finish with


   Associational
     Thinking
“Creativity is connecting things.”
               Steve Jobs




        iPod
Help Wanted Ads
Help Wanted Ads




     360 degree feedback
Help Wanted Ads 




     360 degree feedback
five
discovery 
  skills
Everyone has more

creative capacity

         than they think.
act different(ly)
think different(ly)
make a difference
the   project
Best Practices for Innovation
Today’s formula
        •   Define innovation
        •   Communicate strategy
        •   Nurture trust
        •   Broaden perspectives
        •   Tap technology
        •   Embrace failure
        •   Reward collaboration
        •   Look at a lab: Xylem Inc.
Define Innovation
Communicate the strategy
Nurture trust
Broaden perspectives
Tap technology
Embrace failure
Reward collaboration
Case: Rise of Xylem’s innovation lab
Workforce Research on 
Workforce Innovation
Employees Are Key to Creativity




Source: 2012 Workforce survey involving 1,018 respondents
The Most Effective Strategies 

Collaboration
Autonomy
Expertise
Technology




Source: 2012 Workforce survey involving 1,018 respondents
The Mismatch
  Many 
  Employers 
  Don’t Provide 
  Autonomy




Source: 2012 Workforce survey involving 1,018 respondents
Innovation Often Isn’t Measured




Source: 2012 Workforce survey involving 1,018 respondents
Your Questions
Thank You!
              Ed Frauenheim
       efrauenheim@workforce.com
             @edfrauenheim

       Workforce package on Innovation:
http://www.workforce.com/section/innovation
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